---
title: "Surfboard leash brands: Which are searched most?"
description: "Compare the surfboard leash brands people buy. Share of Search among FCS, Dakine, Pro-Lite, Creatures of Leisure, Sunova and O&E, the surfboard leash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/surfboard-leash-brands"
publisher: "Brandwave"
---

# Surfboard leash brands: Which are searched most?

Compare the surfboard leash brands people buy. Share of Search among FCS, Dakine, Pro-Lite, Creatures of Leisure, Sunova and O&E, the surfboard leash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surfboard leash brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: FCS, 84.4%

## Which brand is most popular in search among surfboard leash brands worldwide?

- In August 2026, FCS was the most searched among surfboard leash brands worldwide, with an estimated 450K branded searches and 84.4% estimated Share of Search within this set.
- Dakine is in 2nd place, 73 percentage points behind at 11.3% Share of Search.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide decreased from 89.9% to 84.4%.
- Across the 11 months ending August 2026, Dakine’s estimated Share of Search among surfboard leash brands worldwide increased from 6.6% to 11.3%.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide peaked at 92% in December 2025 and was lowest at 83.6% in July 2026.
- Across the 11 months ending August 2026, Dakine’s estimated Share of Search among surfboard leash brands worldwide peaked at 11.3% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, Pro-Lite’s estimated Share of Search among surfboard leash brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Creatures of Leisure rose from 5th to 4th among surfboard leash brands worldwide.
- Across the 11 months ending August 2026, Sunova fell from 4th to 5th among surfboard leash brands worldwide.
- Across the 11 months ending August 2026, Pro-Lite and O&E held steady: their estimated Share of Search among surfboard leash brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [FCS vs Dakine: compare search popularity](/demand/global-en/compare/dakine-vs-fcs): 84.4% against 11.3% Share of Search.
- [FCS vs Pro-Lite: compare search popularity](/demand/global-en/compare/fcs-vs-pro-lite): 84.4% against 2.8% Share of Search.
- [Dakine vs Pro-Lite: compare search popularity](/demand/global-en/compare/dakine-vs-pro-lite): 11.3% against 2.8% Share of Search.

## How did search popularity change for surfboard leash brands worldwide in August 2026?

- In August 2026, FCS gained estimated Share of Search among surfboard leash brands worldwide, from 83.6% to 84.4%.
- In August 2026, Pro-Lite lost estimated Share of Search among surfboard leash brands worldwide, from 3.4% to 2.8%.
- Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Sunova worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | FCS | 84.4% | 450K | +22.3% | FCS |
| 2 | Dakine | 11.3% | 60.5K | +22.2% | Dakine |
| 3 | Pro-Lite | 2.8% | 14.8K | 0.0% | Pro-Lite |
| 4 | Creatures of Leisure | 0.83% | 4.4K | 0.0% | Creatures of Leisure |
| 5 | Sunova | 0.68% | 3.6K | 0.0% | Sunova |
| — | O&E | — | — | — | O&E |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | FCS | 673K | 89.9% | 1 |
| Oct 2025 | Dakine | 49.5K | 6.6% | 2 |
| Oct 2025 | Pro-Lite | 18.1K | 2.4% | 3 |
| Oct 2025 | Sunova | 4.4K | 0.59% | 4 |
| Oct 2025 | Creatures of Leisure | 3.6K | 0.48% | 5 |
| Oct 2025 | O&E | — | — | — |
| Nov 2025 | FCS | 823K | 90.7% | 1 |
| Nov 2025 | Dakine | 60.5K | 6.7% | 2 |
| Nov 2025 | Pro-Lite | 14.8K | 1.6% | 3 |
| Nov 2025 | Creatures of Leisure | 4.4K | 0.49% | 4 |
| Nov 2025 | Sunova | 4.4K | 0.49% | 5 |
| Nov 2025 | O&E | — | — | — |
| Dec 2025 | FCS | 1M | 92% | 1 |
| Dec 2025 | Dakine | 60.5K | 5.6% | 2 |
| Dec 2025 | Pro-Lite | 18.1K | 1.7% | 3 |
| Dec 2025 | Creatures of Leisure | 4.4K | 0.4% | 4 |
| Dec 2025 | Sunova | 3.6K | 0.33% | 5 |
| Dec 2025 | O&E | — | — | — |
| Jan 2026 | FCS | 823K | 89.2% | 1 |
| Jan 2026 | Dakine | 74K | 8% | 2 |
| Jan 2026 | Pro-Lite | 18.1K | 2% | 3 |
| Jan 2026 | Creatures of Leisure | 4.4K | 0.48% | 4 |
| Jan 2026 | Sunova | 3.6K | 0.39% | 5 |
| Jan 2026 | O&E | — | — | — |
| Feb 2026 | FCS | 550K | 87.1% | 1 |
| Feb 2026 | Dakine | 60.5K | 9.6% | 2 |
| Feb 2026 | Pro-Lite | 14.8K | 2.3% | 3 |
| Feb 2026 | Creatures of Leisure | 3.6K | 0.57% | 4 |
| Feb 2026 | Sunova | 2.9K | 0.46% | 5 |
| Feb 2026 | O&E | — | — | — |
| Mar 2026 | FCS | 550K | 86.9% | 1 |
| Mar 2026 | Dakine | 60.5K | 9.6% | 2 |
| Mar 2026 | Pro-Lite | 14.8K | 2.3% | 3 |
| Mar 2026 | Creatures of Leisure | 4.4K | 0.7% | 4 |
| Mar 2026 | Sunova | 2.9K | 0.46% | 5 |
| Mar 2026 | O&E | — | — | — |
| Apr 2026 | FCS | 673K | 89.9% | 1 |
| Apr 2026 | Dakine | 49.5K | 6.6% | 2 |
| Apr 2026 | Pro-Lite | 18.1K | 2.4% | 3 |
| Apr 2026 | Creatures of Leisure | 4.4K | 0.59% | 4 |
| Apr 2026 | Sunova | 3.6K | 0.48% | 5 |
| Apr 2026 | O&E | — | — | — |
| May 2026 | FCS | 550K | 88.4% | 1 |
| May 2026 | Dakine | 49.5K | 8% | 2 |
| May 2026 | Pro-Lite | 14.8K | 2.4% | 3 |
| May 2026 | Creatures of Leisure | 4.4K | 0.71% | 4 |
| May 2026 | Sunova | 3.6K | 0.58% | 5 |
| May 2026 | O&E | — | — | — |
| Jun 2026 | FCS | 368K | 83.7% | 1 |
| Jun 2026 | Dakine | 49.5K | 11.3% | 2 |
| Jun 2026 | Pro-Lite | 14.8K | 3.4% | 3 |
| Jun 2026 | Creatures of Leisure | 4.4K | 1% | 4 |
| Jun 2026 | Sunova | 2.9K | 0.66% | 5 |
| Jun 2026 | O&E | — | — | — |
| Jul 2026 | FCS | 368K | 83.6% | 1 |
| Jul 2026 | Dakine | 49.5K | 11.2% | 2 |
| Jul 2026 | Pro-Lite | 14.8K | 3.4% | 3 |
| Jul 2026 | Creatures of Leisure | 4.4K | 1% | 4 |
| Jul 2026 | Sunova | 3.6K | 0.82% | 5 |
| Jul 2026 | O&E | — | — | — |
| Aug 2026 | FCS | 450K | 84.4% | 1 |
| Aug 2026 | Dakine | 60.5K | 11.3% | 2 |
| Aug 2026 | Pro-Lite | 14.8K | 2.8% | 3 |
| Aug 2026 | Creatures of Leisure | 4.4K | 0.83% | 4 |
| Aug 2026 | Sunova | 3.6K | 0.68% | 5 |
| Aug 2026 | O&E | — | — | — |
| Sep 2026 | Creatures of Leisure | — | — | — |
| Sep 2026 | Dakine | — | — | — |
| Sep 2026 | FCS | — | — | — |
| Sep 2026 | O&E | — | — | — |
| Sep 2026 | Pro-Lite | — | — | — |
| Sep 2026 | Sunova | — | — | — |

## What is being compared

- **Creatures of Leisure**: Measured on the search term “creatures of leisure”.
- **Dakine**: Measured on the search term “dakine”.
- **FCS**: Measured on the search term “fcs”.
- **O&E**: Measured on the search term “o and e surf”.
- **Pro-Lite**: Measured on the search term “pro-lite”.
- **Sunova**: Measured on the search term “sunova”.

- [Creatures of Leisure](/demand/global-en/brands/creatures-of-leisure)
- [Dakine](/demand/global-en/brands/dakine)
- [FCS](/demand/global-en/brands/fcs)
- [O&E](/demand/global-en/brands/o-and-e)
- [Pro-Lite](/demand/global-en/brands/pro-lite)
- [Sunova](/demand/global-en/brands/sunova)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surfboard leash brands worldwide?

In August 2026, FCS was the most searched among surfboard leash brands worldwide, with an estimated 450K branded searches and 84.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Surfboard leash brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/surfboard-leash-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surfboard-leash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.