---
title: "Surfboard brands: Which brands are most popular in search?"
description: "Compare the surfboard brands surfers buy. Share of Search among Lost, Channel Islands, DHD, Firewire and Pyzel, the surfboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/surfboard-brands"
publisher: "Brandwave"
---

# Surfboard brands: Which brands are most popular in search?

Compare the surfboard brands surfers buy. Share of Search among Lost, Channel Islands, DHD, Firewire and Pyzel, the surfboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surfboard brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lost, 84.8%

## Which brand is most popular in search among surfboard brands worldwide?

- In August 2026, Lost was the most searched among surfboard brands worldwide, with an estimated 1.2M branded searches and 84.8% estimated Share of Search within this set.
- Channel Islands is in 2nd place, 77.1 percentage points behind at 7.6% Share of Search.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide decreased from 85.9% to 84.8%.
- Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surfboard brands worldwide increased from 6.4% to 7.6%.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide peaked at 87.5% in July 2026 and was lowest at 81.8% in November 2025.
- Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surfboard brands worldwide peaked at 7.6% in August 2026 and was lowest at 6.1% in November 2025.
- Across the 11 months ending August 2026, DHD’s estimated Share of Search among surfboard brands worldwide peaked at 11.1% in November 2025 and was lowest at 5.2% in May 2026.
- Across the 11 months ending August 2026, DHD, Firewire and Pyzel held steady: their estimated Share of Search among surfboard brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lost vs Channel Islands: compare search popularity](/demand/global-en/compare/channel-islands-vs-lost): 84.8% against 7.6% Share of Search.
- [Lost vs DHD: compare search popularity](/demand/global-en/compare/dhd-vs-lost): 84.8% against 6.3% Share of Search.
- [Channel Islands vs DHD: compare search popularity](/demand/global-en/compare/channel-islands-vs-dhd): 7.6% against 6.3% Share of Search.

## How did search popularity change for surfboard brands worldwide in August 2026?

- In August 2026, Channel Islands gained estimated Share of Search among surfboard brands worldwide, from 6.4% to 7.6%.
- In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.
- In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lost | 84.8% | 1.2M | -18.7% | Lost |
| 2 | Channel Islands | 7.6% | 110K | 0.0% | Channel Islands |
| 3 | DHD | 6.3% | 90.5K | 0.0% | DHD |
| 4 | Firewire | 0.84% | 12.1K | +22.2% | Firewire |
| 5 | Pyzel | 0.46% | 6.6K | +50.0% | Pyzel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lost | 1.2M | 85.9% | 1 |
| Oct 2025 | Channel Islands | 90.5K | 6.4% | 2 |
| Oct 2025 | DHD | 90.5K | 6.4% | 3 |
| Oct 2025 | Firewire | 12.1K | 0.85% | 4 |
| Oct 2025 | Pyzel | 6.6K | 0.46% | 5 |
| Nov 2025 | Lost | 1.2M | 81.8% | 1 |
| Nov 2025 | DHD | 165K | 11.1% | 2 |
| Nov 2025 | Channel Islands | 90.5K | 6.1% | 3 |
| Nov 2025 | Firewire | 9.9K | 0.66% | 4 |
| Nov 2025 | Pyzel | 5.4K | 0.36% | 5 |
| Dec 2025 | Lost | 1.2M | 85% | 1 |
| Dec 2025 | DHD | 110K | 7.7% | 2 |
| Dec 2025 | Channel Islands | 90.5K | 6.3% | 3 |
| Dec 2025 | Firewire | 9.9K | 0.69% | 4 |
| Dec 2025 | Pyzel | 5.4K | 0.38% | 5 |
| Jan 2026 | Lost | 1.5M | 86.4% | 1 |
| Jan 2026 | Channel Islands | 110K | 6.3% | 2 |
| Jan 2026 | DHD | 110K | 6.3% | 3 |
| Jan 2026 | Firewire | 9.9K | 0.57% | 4 |
| Jan 2026 | Pyzel | 5.4K | 0.31% | 5 |
| Feb 2026 | Lost | 1.2M | 86% | 1 |
| Feb 2026 | Channel Islands | 90.5K | 6.4% | 2 |
| Feb 2026 | DHD | 90.5K | 6.4% | 3 |
| Feb 2026 | Firewire | 12.1K | 0.85% | 4 |
| Feb 2026 | Pyzel | 5.4K | 0.38% | 5 |
| Mar 2026 | Lost | 1.2M | 83.4% | 1 |
| Mar 2026 | Channel Islands | 110K | 7.5% | 2 |
| Mar 2026 | DHD | 110K | 7.5% | 3 |
| Mar 2026 | Firewire | 18.1K | 1.2% | 4 |
| Mar 2026 | Pyzel | 5.4K | 0.37% | 5 |
| Apr 2026 | Lost | 1.5M | 86% | 1 |
| Apr 2026 | Channel Islands | 110K | 6.3% | 2 |
| Apr 2026 | DHD | 110K | 6.3% | 3 |
| Apr 2026 | Firewire | 18.1K | 1% | 4 |
| Apr 2026 | Pyzel | 5.4K | 0.31% | 5 |
| May 2026 | Lost | 1.8M | 87.3% | 1 |
| May 2026 | Channel Islands | 135K | 6.4% | 2 |
| May 2026 | DHD | 110K | 5.2% | 3 |
| May 2026 | Firewire | 14.8K | 0.71% | 4 |
| May 2026 | Pyzel | 6.6K | 0.31% | 5 |
| Jun 2026 | Lost | 1.5M | 87.4% | 1 |
| Jun 2026 | Channel Islands | 110K | 6.4% | 2 |
| Jun 2026 | DHD | 90.5K | 5.3% | 3 |
| Jun 2026 | Firewire | 9.9K | 0.58% | 4 |
| Jun 2026 | Pyzel | 5.4K | 0.31% | 5 |
| Jul 2026 | Lost | 1.5M | 87.5% | 1 |
| Jul 2026 | Channel Islands | 110K | 6.4% | 2 |
| Jul 2026 | DHD | 90.5K | 5.3% | 3 |
| Jul 2026 | Firewire | 9.9K | 0.58% | 4 |
| Jul 2026 | Pyzel | 4.4K | 0.26% | 5 |
| Aug 2026 | Lost | 1.2M | 84.8% | 1 |
| Aug 2026 | Channel Islands | 110K | 7.6% | 2 |
| Aug 2026 | DHD | 90.5K | 6.3% | 3 |
| Aug 2026 | Firewire | 12.1K | 0.84% | 4 |
| Aug 2026 | Pyzel | 6.6K | 0.46% | 5 |
| Sep 2026 | Channel Islands | — | — | — |
| Sep 2026 | DHD | — | — | — |
| Sep 2026 | Firewire | — | — | — |
| Sep 2026 | Lost | — | — | — |
| Sep 2026 | Pyzel | — | — | — |

## What is being compared

- **Channel Islands**: Measured on the search term “channel islands”.
- **DHD**: Measured on the search term “dhd”.
- **Firewire**: Measured on the search term “firewire surfboard”.
- **Lost**: Measured on the search term “lost”.
- **Pyzel**: Measured on the search term “pyzel”.

- [Channel Islands](/demand/global-en/brands/channel-islands)
- [DHD](/demand/global-en/brands/dhd)
- [Firewire](/demand/global-en/brands/firewire-surfboards)
- [Lost](/demand/global-en/brands/lost)
- [Pyzel](/demand/global-en/brands/pyzel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surfboard brands worldwide?

In August 2026, Lost was the most searched among surfboard brands worldwide, with an estimated 1.2M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Surfboard brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/surfboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surfboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.