--- title: "Surface cleaner brands: Which brands are most popular in search?" description: "Compare the household cleaner brands people buy. Share of Search among Dettol, Clorox, Domestos, Mr Muscle and Ajax, the surface cleaner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/surface-cleaner-brands" publisher: "Brandwave" --- # Surface cleaner brands: Which brands are most popular in search? Compare the household cleaner brands people buy. Share of Search among Dettol, Clorox, Domestos, Mr Muscle and Ajax, the surface cleaner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Surface cleaner brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dettol, 44.6% ## Which brand is most popular in search among surface cleaner brands worldwide? - In August 2026, Dettol was the most searched among surface cleaner brands worldwide, with an estimated 246K branded searches and 44.6% estimated Share of Search within this set. - Clorox is in 2nd place, 14.7 percentage points behind at 29.9% Share of Search. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide increased from 43.8% to 44.6%. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among surface cleaner brands worldwide increased from 29.4% to 29.9%. - Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among surface cleaner brands worldwide decreased from 10.8% to 9%. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide peaked at 48.8% in December 2025 and was lowest at 43.7% in February 2026. - Across the 11 months ending August 2026, Clorox’s estimated Share of Search among surface cleaner brands worldwide peaked at 29.9% in April 2026 and was lowest at 26.8% in December 2025. - Across the 11 months ending August 2026, Domestos’ estimated Share of Search among surface cleaner brands worldwide peaked at 16.4% in April 2026 and was lowest at 14.7% in December 2025. - Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among surface cleaner brands worldwide peaked at 10.8% in February 2026 and was lowest at 9% in August 2026. - Across the 11 months ending August 2026, Domestos and Ajax held steady: their estimated Share of Search among surface cleaner brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dettol vs Clorox: compare search popularity](/demand/global-en/compare/clorox-vs-dettol): 44.6% against 29.9% Share of Search. - [Dettol vs Domestos: compare search popularity](/demand/global-en/compare/dettol-vs-domestos): 44.6% against 16.4% Share of Search. - [Dettol vs Mr Muscle: compare search popularity](/demand/global-en/compare/dettol-vs-mr-muscle): 44.6% against 9% Share of Search. - [Clorox vs Domestos: compare search popularity](/demand/global-en/compare/clorox-vs-domestos): 29.9% against 16.4% Share of Search. - [Clorox vs Mr Muscle: compare search popularity](/demand/global-en/compare/clorox-vs-mr-muscle): 29.9% against 9% Share of Search. - [Domestos vs Mr Muscle: compare search popularity](/demand/global-en/compare/domestos-vs-mr-muscle): 16.4% against 9% Share of Search. ## How did search popularity change for surface cleaner brands worldwide in August 2026? - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dettol | 44.6% | 246K | 0.0% | Reckitt | | 2 | Clorox | 29.9% | 165K | 0.0% | Clorox | | 3 | Domestos | 16.4% | 90.5K | 0.0% | Domestos | | 4 | Mr Muscle | 9% | 49.5K | 0.0% | Mr Muscle | | 5 | Ajax | 0.01% | 70 | +40.0% | Colgate-Palmolive | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dettol | 246K | 43.8% | 1 | | Oct 2025 | Clorox | 165K | 29.4% | 2 | | Oct 2025 | Domestos | 90.5K | 16.1% | 3 | | Oct 2025 | Mr Muscle | 60.5K | 10.8% | 4 | | Oct 2025 | Ajax | 50 | <0.01% | 5 | | Nov 2025 | Dettol | 246K | 43.8% | 1 | | Nov 2025 | Clorox | 165K | 29.4% | 2 | | Nov 2025 | Domestos | 90.5K | 16.1% | 3 | | Nov 2025 | Mr Muscle | 60.5K | 10.8% | 4 | | Nov 2025 | Ajax | 50 | <0.01% | 5 | | Dec 2025 | Dettol | 246K | 48.8% | 1 | | Dec 2025 | Clorox | 135K | 26.8% | 2 | | Dec 2025 | Domestos | 74K | 14.7% | 3 | | Dec 2025 | Mr Muscle | 49.5K | 9.8% | 4 | | Dec 2025 | Ajax | 40 | <0.01% | 5 | | Jan 2026 | Dettol | 246K | 43.8% | 1 | | Jan 2026 | Clorox | 165K | 29.4% | 2 | | Jan 2026 | Domestos | 90.5K | 16.1% | 3 | | Jan 2026 | Mr Muscle | 60.5K | 10.8% | 4 | | Jan 2026 | Ajax | 50 | <0.01% | 5 | | Feb 2026 | Dettol | 201K | 43.7% | 1 | | Feb 2026 | Clorox | 135K | 29.4% | 2 | | Feb 2026 | Domestos | 74K | 16.1% | 3 | | Feb 2026 | Mr Muscle | 49.5K | 10.8% | 4 | | Feb 2026 | Ajax | 30 | <0.01% | 5 | | Mar 2026 | Dettol | 246K | 43.8% | 1 | | Mar 2026 | Clorox | 165K | 29.4% | 2 | | Mar 2026 | Domestos | 90.5K | 16.1% | 3 | | Mar 2026 | Mr Muscle | 60.5K | 10.8% | 4 | | Mar 2026 | Ajax | 50 | <0.01% | 5 | | Apr 2026 | Dettol | 246K | 44.6% | 1 | | Apr 2026 | Clorox | 165K | 29.9% | 2 | | Apr 2026 | Domestos | 90.5K | 16.4% | 3 | | Apr 2026 | Mr Muscle | 49.5K | 9% | 4 | | Apr 2026 | Ajax | 50 | <0.01% | 5 | | May 2026 | Dettol | 246K | 44.6% | 1 | | May 2026 | Clorox | 165K | 29.9% | 2 | | May 2026 | Domestos | 90.5K | 16.4% | 3 | | May 2026 | Mr Muscle | 49.5K | 9% | 4 | | May 2026 | Ajax | 50 | <0.01% | 5 | | Jun 2026 | Dettol | 246K | 44.6% | 1 | | Jun 2026 | Clorox | 165K | 29.9% | 2 | | Jun 2026 | Domestos | 90.5K | 16.4% | 3 | | Jun 2026 | Mr Muscle | 49.5K | 9% | 4 | | Jun 2026 | Ajax | 50 | <0.01% | 5 | | Jul 2026 | Dettol | 246K | 44.6% | 1 | | Jul 2026 | Clorox | 165K | 29.9% | 2 | | Jul 2026 | Domestos | 90.5K | 16.4% | 3 | | Jul 2026 | Mr Muscle | 49.5K | 9% | 4 | | Jul 2026 | Ajax | 50 | <0.01% | 5 | | Aug 2026 | Dettol | 246K | 44.6% | 1 | | Aug 2026 | Clorox | 165K | 29.9% | 2 | | Aug 2026 | Domestos | 90.5K | 16.4% | 3 | | Aug 2026 | Mr Muscle | 49.5K | 9% | 4 | | Aug 2026 | Ajax | 70 | 0.01% | 5 | | Sep 2026 | Ajax | — | — | — | | Sep 2026 | Clorox | — | — | — | | Sep 2026 | Dettol | — | — | — | | Sep 2026 | Domestos | — | — | — | | Sep 2026 | Mr Muscle | — | — | — | ## What is being compared - **Ajax**: Measured on the search term “ajax nz”. - **Clorox**: Measured on the search term “clorox”. - **Dettol**: Measured on the search term “dettol”. - **Domestos**: Measured on the search term “domestos”. - **Mr Muscle**: Measured on the search term “mr muscle”. - [Ajax](/demand/global-en/brands/ajax) - [Clorox](/demand/global-en/brands/clorox) - [Dettol](/demand/global-en/brands/dettol) - [Domestos](/demand/global-en/brands/domestos) - [Mr Muscle](/demand/global-en/brands/mr-muscle) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among surface cleaner brands worldwide? In August 2026, Dettol was the most searched among surface cleaner brands worldwide, with an estimated 246K branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Surface cleaner brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/surface-cleaner-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surface-cleaner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.