---
title: "Surf fin brands: Which are searched most?"
description: "Compare the surf fin brands shoppers choose between. Share of Search among Futures, FCS, Channel Islands, Captain Fin, True Ames and NVS, the surf fin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/surf-fin-brands"
publisher: "Brandwave"
---

# Surf fin brands: Which are searched most?

Compare the surf fin brands shoppers choose between. Share of Search among Futures, FCS, Channel Islands, Captain Fin, True Ames and NVS, the surf fin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surf fin brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Futures, 63.6%

## Which brand is most popular in search among surf fin brands worldwide?

- In August 2026, Futures was the most searched among surf fin brands worldwide, with an estimated 1M branded searches and 63.6% estimated Share of Search within this set.
- FCS is in 2nd place, 35 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide increased from 61.2% to 63.6%.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide decreased from 33.7% to 28.6%.
- Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surf fin brands worldwide increased from 4.5% to 7%.
- Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide peaked at 71.4% in July 2026 and was lowest at 47.5% in December 2025.
- Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide peaked at 47.5% in December 2025 and was lowest at 21.5% in July 2026.
- Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surf fin brands worldwide peaked at 7.4% in June 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Captain Fin, True Ames and NVS held steady: their estimated Share of Search among surf fin brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Futures vs FCS: compare search popularity](/demand/global-en/compare/fcs-vs-futures): 63.6% against 28.6% Share of Search.
- [Futures vs Channel Islands: compare search popularity](/demand/global-en/compare/channel-islands-vs-futures): 63.6% against 7% Share of Search.
- [FCS vs Channel Islands: compare search popularity](/demand/global-en/compare/channel-islands-vs-fcs): 28.6% against 7% Share of Search.

## How did search popularity change for surf fin brands worldwide in August 2026?

- In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.5% to 28.6%.
- In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.
- In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Futures | 63.6% | 1M | -18.0% | Futures |
| 2 | FCS | 28.6% | 450K | +22.3% | FCS |
| 3 | Channel Islands | 7% | 110K | 0.0% | Channel Islands |
| 4 | Captain Fin | 0.42% | 6.6K | 0.0% | Captain Fin |
| 5 | True Ames | 0.22% | 3.5K | +9.4% | True Ames |
| 6 | NVS | 0.08% | 1.3K | 0.0% | NVS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Futures | 1.2M | 61.2% | 1 |
| Oct 2025 | FCS | 673K | 33.7% | 2 |
| Oct 2025 | Channel Islands | 90.5K | 4.5% | 3 |
| Oct 2025 | Captain Fin | 6.6K | 0.33% | 4 |
| Oct 2025 | True Ames | 3.2K | 0.16% | 5 |
| Oct 2025 | NVS | 1.3K | 0.07% | 6 |
| Nov 2025 | Futures | 1.2M | 56.8% | 1 |
| Nov 2025 | FCS | 823K | 38.3% | 2 |
| Nov 2025 | Channel Islands | 90.5K | 4.2% | 3 |
| Nov 2025 | Captain Fin | 8.1K | 0.38% | 4 |
| Nov 2025 | True Ames | 3.2K | 0.15% | 5 |
| Nov 2025 | NVS | 1.6K | 0.07% | 6 |
| Dec 2025 | FCS | 1M | 47.5% | 1 |
| Dec 2025 | Futures | 1M | 47.5% | 2 |
| Dec 2025 | Channel Islands | 90.5K | 4.3% | 3 |
| Dec 2025 | Captain Fin | 12.1K | 0.57% | 4 |
| Dec 2025 | True Ames | 3.2K | 0.15% | 5 |
| Dec 2025 | NVS | 1.3K | 0.06% | 6 |
| Jan 2026 | Futures | 1M | 51.4% | 1 |
| Jan 2026 | FCS | 823K | 42.3% | 2 |
| Jan 2026 | Channel Islands | 110K | 5.7% | 3 |
| Jan 2026 | Captain Fin | 8.1K | 0.42% | 4 |
| Jan 2026 | True Ames | 2.9K | 0.15% | 5 |
| Jan 2026 | NVS | 1.3K | 0.07% | 6 |
| Feb 2026 | Futures | 1M | 60.6% | 1 |
| Feb 2026 | FCS | 550K | 33.3% | 2 |
| Feb 2026 | Channel Islands | 90.5K | 5.5% | 3 |
| Feb 2026 | Captain Fin | 6.6K | 0.4% | 4 |
| Feb 2026 | True Ames | 2.9K | 0.18% | 5 |
| Feb 2026 | NVS | 1K | 0.06% | 6 |
| Mar 2026 | Futures | 1.2M | 64.5% | 1 |
| Mar 2026 | FCS | 550K | 29.1% | 2 |
| Mar 2026 | Channel Islands | 110K | 5.8% | 3 |
| Mar 2026 | Captain Fin | 6.6K | 0.35% | 4 |
| Mar 2026 | True Ames | 3.5K | 0.19% | 5 |
| Mar 2026 | NVS | 1K | 0.05% | 6 |
| Apr 2026 | Futures | 1M | 55.7% | 1 |
| Apr 2026 | FCS | 673K | 37.5% | 2 |
| Apr 2026 | Channel Islands | 110K | 6.1% | 3 |
| Apr 2026 | Captain Fin | 8.1K | 0.45% | 4 |
| Apr 2026 | True Ames | 3.5K | 0.19% | 5 |
| Apr 2026 | NVS | 1.3K | 0.07% | 6 |
| May 2026 | Futures | 1.2M | 63.6% | 1 |
| May 2026 | FCS | 550K | 28.7% | 2 |
| May 2026 | Channel Islands | 135K | 7% | 3 |
| May 2026 | Captain Fin | 8.1K | 0.42% | 4 |
| May 2026 | True Ames | 3.8K | 0.2% | 5 |
| May 2026 | NVS | 1.3K | 0.07% | 6 |
| Jun 2026 | Futures | 1M | 67.1% | 1 |
| Jun 2026 | FCS | 368K | 24.7% | 2 |
| Jun 2026 | Channel Islands | 110K | 7.4% | 3 |
| Jun 2026 | Captain Fin | 8.1K | 0.54% | 4 |
| Jun 2026 | True Ames | 3.2K | 0.21% | 5 |
| Jun 2026 | NVS | 1.3K | 0.09% | 6 |
| Jul 2026 | Futures | 1.2M | 71.4% | 1 |
| Jul 2026 | FCS | 368K | 21.5% | 2 |
| Jul 2026 | Channel Islands | 110K | 6.4% | 3 |
| Jul 2026 | Captain Fin | 6.6K | 0.39% | 4 |
| Jul 2026 | True Ames | 3.2K | 0.19% | 5 |
| Jul 2026 | NVS | 1.3K | 0.08% | 6 |
| Aug 2026 | Futures | 1M | 63.6% | 1 |
| Aug 2026 | FCS | 450K | 28.6% | 2 |
| Aug 2026 | Channel Islands | 110K | 7% | 3 |
| Aug 2026 | Captain Fin | 6.6K | 0.42% | 4 |
| Aug 2026 | True Ames | 3.5K | 0.22% | 5 |
| Aug 2026 | NVS | 1.3K | 0.08% | 6 |
| Sep 2026 | Captain Fin | — | — | — |
| Sep 2026 | Channel Islands | — | — | — |
| Sep 2026 | FCS | — | — | — |
| Sep 2026 | Futures | — | — | — |
| Sep 2026 | NVS | — | — | — |
| Sep 2026 | True Ames | — | — | — |

## What is being compared

- **Captain Fin**: Measured on the search term “captain fin”.
- **Channel Islands**: Measured on the search term “channel islands”.
- **FCS**: Measured on the search term “fcs”.
- **Futures**: Measured on the search term “futures”.
- **NVS**: Measured on the search term “nvs fins”.
- **True Ames**: Measured on the search terms “true ames” and “true ames fins”, summed into one figure.

- [Captain Fin](/demand/global-en/brands/captain-fin)
- [Channel Islands](/demand/global-en/brands/channel-islands)
- [FCS](/demand/global-en/brands/fcs)
- [Futures](/demand/global-en/brands/futures)
- [NVS](/demand/global-en/brands/nvs)
- [True Ames](/demand/global-en/brands/true-ames)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surf fin brands worldwide?

In August 2026, Futures was the most searched among surf fin brands worldwide, with an estimated 1M branded searches and 63.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Surf fin brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/surf-fin-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surf-fin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.