---
title: "O'Neill vs Roxy: Which is searched more?"
description: "Which is more popular in search, O'Neill or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/surf-brands/compare/oneill-vs-roxy"
publisher: "Brandwave"
---

# O'Neill vs Roxy: Which is searched more?

Which is more popular in search, O'Neill or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: O'Neill and Roxy
- **Competitive set**: Surf brands
- **Market**: Global
- **Month measured**: Sep 2026
- **O'Neill Share of Search**: 12.4%
- **Roxy Share of Search**: 27.6%

## Which is more popular in search, O'Neill or Roxy?

- In September 2026, Roxy had more branded searches than O'Neill among surf brands worldwide. Roxy was estimated to have 550K branded searches compared to O'Neill’s 248K, and held a 27.6% Share of Search versus O'Neill’s 12.4%.
- Roxy was ahead of O'Neill in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among surf brands worldwide held steady at 12.4%, and its estimated monthly branded searches held steady at 248K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among surf brands worldwide moved from 22.4% to 27.6%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for surf brands worldwide in September 2026?

- In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.
- In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 13.7% to 12.4%.

## Month by month

| Month | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank | Roxy estimated searches | Roxy Share of Search | Roxy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 248K | 12.4% | 4 | 450K | 22.4% | 2 |
| Nov 2025 | 304K | 12.7% | 4 | 550K | 22.9% | 2 |
| Dec 2025 | 303K | 12.4% | 4 | 550K | 22.4% | 2 |
| Jan 2026 | 303K | 11.8% | 4 | 673K | 26.1% | 1 |
| Feb 2026 | 248K | 13.4% | 4 | 450K | 24.3% | 2 |
| Mar 2026 | 304K | 13.7% | 4 | 550K | 24.8% | 2 |
| Apr 2026 | 249K | 11.5% | 4 | 550K | 25.4% | 2 |
| May 2026 | 304K | 13.7% | 4 | 550K | 24.8% | 2 |
| Jun 2026 | 304K | 13.7% | 4 | 550K | 24.8% | 2 |
| Jul 2026 | 371K | 15.4% | 3 | 673K | 27.9% | 1 |
| Aug 2026 | 304K | 13.7% | 4 | 550K | 24.8% | 2 |
| Sep 2026 | 248K | 12.4% | 4 | 550K | 27.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using O'Neill’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **O'Neill**: Measured on the search terms “o neill” and “oneill surf”, summed into one figure.
- **Roxy**: Measured on the search term “roxy”.

- [O'Neill profile](/demand/global-en/brands/oneill)
- [Roxy profile](/demand/global-en/brands/roxy)
- [All surf brands worldwide](/demand/global-en/categories/surf-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, O'Neill or Roxy?

In September 2026, Roxy had more branded searches than O'Neill among surf brands worldwide. Roxy was estimated to have 550K branded searches compared to O'Neill’s 248K, and held a 27.6% Share of Search versus O'Neill’s 12.4%.

## Cite this page

Brandwave. "O'Neill vs Roxy: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/surf-brands/compare/oneill-vs-roxy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surf-brands/compare/oneill-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.