---
title: "Billabong vs Quiksilver: Which is searched more?"
description: "Which is more popular in search, Billabong or Quiksilver? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/billabong-vs-quiksilver"
publisher: "Brandwave"
---

# Billabong vs Quiksilver: Which is searched more?

Which is more popular in search, Billabong or Quiksilver? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billabong and Quiksilver
- **Competitive set**: Surf brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Billabong Share of Search**: 22.5%
- **Quiksilver Share of Search**: 12.3%

## Which is more popular in search, Billabong or Quiksilver?

- In September 2026, Billabong had more branded searches than Quiksilver among surf brands worldwide. Billabong was estimated to have 450K branded searches compared to Quiksilver’s 246K, and held a 22.5% Share of Search versus Quiksilver’s 12.3%.
- Billabong was ahead of Quiksilver in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among surf brands worldwide moved from 22.4% to 22.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among surf brands worldwide moved from 12.2% to 12.3%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for surf brands worldwide in September 2026?

- In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.
- In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 11.1% to 12.3%.
- In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 24.8% to 22.5%.

## Month by month

| Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Quiksilver estimated searches | Quiksilver Share of Search | Quiksilver rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 22.4% | 1 | 246K | 12.2% | 5 |
| Nov 2025 | 550K | 22.9% | 1 | 246K | 10.2% | 6 |
| Dec 2025 | 550K | 22.4% | 1 | 301K | 12.3% | 5 |
| Jan 2026 | 550K | 21.3% | 2 | 301K | 11.7% | 5 |
| Feb 2026 | 450K | 24.3% | 1 | 201K | 10.9% | 5 |
| Mar 2026 | 550K | 24.8% | 1 | 246K | 11.1% | 5 |
| Apr 2026 | 550K | 25.4% | 1 | 246K | 11.4% | 5 |
| May 2026 | 550K | 24.8% | 1 | 246K | 11.1% | 5 |
| Jun 2026 | 550K | 24.8% | 1 | 246K | 11.1% | 5 |
| Jul 2026 | 550K | 22.8% | 2 | 246K | 10.2% | 5 |
| Aug 2026 | 550K | 24.8% | 1 | 246K | 11.1% | 5 |
| Sep 2026 | 450K | 22.5% | 2 | 246K | 12.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Billabong’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billabong**: Measured on the search term “billabong”.
- **Quiksilver**: Measured on the search term “quiksilver”.

- [Billabong profile](/demand/global-en/brands/billabong)
- [Quiksilver profile](/demand/global-en/brands/quiksilver)
- [All surf brands worldwide](/demand/global-en/categories/surf-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billabong or Quiksilver?

In September 2026, Billabong had more branded searches than Quiksilver among surf brands worldwide. Billabong was estimated to have 450K branded searches compared to Quiksilver’s 246K, and held a 22.5% Share of Search versus Quiksilver’s 12.3%.

## Cite this page

Brandwave. "Billabong vs Quiksilver: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billabong-vs-quiksilver

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billabong-vs-quiksilver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.