---
title: "Surf brands: Which are searched most?"
description: "Compare the surf and beachwear brands people buy. Share of Search among Roxy, Billabong, Rip Curl, O'Neill, Quiksilver and Volcom, the surf brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/surf-brands"
publisher: "Brandwave"
---

# Surf brands: Which are searched most?

Compare the surf and beachwear brands people buy. Share of Search among Roxy, Billabong, Rip Curl, O'Neill, Quiksilver and Volcom, the surf brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Surf brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Roxy, 27.6%

## Which brand is most popular in search among surf brands worldwide?

- In September 2026, Roxy was the most searched among surf brands worldwide, with an estimated 550K branded searches and 27.6% estimated Share of Search within this set.
- Billabong is in 2nd place, 5 percentage points behind at 22.5% Share of Search.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among surf brands worldwide increased from 22.4% to 27.6%.
- Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide decreased from 18.3% to 15.1%.
- Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide decreased from 12.2% to 10.1%.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among surf brands worldwide peaked at 27.9% in July 2026 and was lowest at 22.4% in December 2025.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among surf brands worldwide peaked at 25.4% in April 2026 and was lowest at 21.3% in January 2026.
- Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide peaked at 18.7% in November 2025 and was lowest at 15.1% in September 2026.
- Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among surf brands worldwide peaked at 15.4% in July 2026 and was lowest at 11.5% in April 2026.
- Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among surf brands worldwide peaked at 12.3% in September 2026 and was lowest at 10.2% in July 2026.
- Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide peaked at 12.5% in November 2025 and was lowest at 8.3% in July 2026.
- Across the 12 months ending September 2026, Roxy rose from 2nd to 1st among surf brands worldwide.
- Across the 12 months ending September 2026, Billabong fell from 1st to 2nd among surf brands worldwide.
- Across the 12 months ending September 2026, O'Neill and Quiksilver held steady: their estimated Share of Search among surf brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Roxy vs Billabong: compare search popularity](/demand/global-en/compare/billabong-vs-roxy): 27.6% against 22.5% Share of Search.
- [Roxy vs Rip Curl: compare search popularity](/demand/global-en/compare/rip-curl-vs-roxy): 27.6% against 15.1% Share of Search.
- [Roxy vs O'Neill: compare search popularity](/demand/global-en/compare/oneill-vs-roxy): 27.6% against 12.4% Share of Search.
- [Roxy vs Quiksilver: compare search popularity](/demand/global-en/compare/quiksilver-vs-roxy): 27.6% against 12.3% Share of Search.
- [Billabong vs Rip Curl: compare search popularity](/demand/global-en/compare/billabong-vs-rip-curl): 22.5% against 15.1% Share of Search.
- [Billabong vs O'Neill: compare search popularity](/demand/global-en/compare/billabong-vs-oneill): 22.5% against 12.4% Share of Search.
- [Billabong vs Quiksilver: compare search popularity](/demand/global-en/compare/billabong-vs-quiksilver): 22.5% against 12.3% Share of Search.
- [Rip Curl vs O'Neill: compare search popularity](/demand/global-en/compare/oneill-vs-rip-curl): 15.1% against 12.4% Share of Search.
- [Rip Curl vs Quiksilver: compare search popularity](/demand/global-en/compare/quiksilver-vs-rip-curl): 15.1% against 12.3% Share of Search.
- [O'Neill vs Quiksilver: compare search popularity](/demand/global-en/compare/oneill-vs-quiksilver): 12.4% against 12.3% Share of Search.

## How did search popularity change for surf brands worldwide in September 2026?

- In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.
- In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 11.1% to 12.3%.
- In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 9.1% to 10.1%.
- In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 24.8% to 22.5%.
- In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 16.6% to 15.1%.
- In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 13.7% to 12.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Roxy | 27.6% | 550K | 0.0% | Roxy |
| 2 | Billabong | 22.5% | 450K | -18.2% | Billabong |
| 3 | Rip Curl | 15.1% | 301K | -18.2% | Rip Curl |
| 4 | O'Neill | 12.4% | 248K | -18.4% | O'Neill |
| 5 | Quiksilver | 12.3% | 246K | 0.0% | Quiksilver |
| 6 | Volcom | 10.1% | 201K | 0.0% | Volcom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Billabong | 450K | 22.4% | 1 |
| Oct 2025 | Roxy | 450K | 22.4% | 2 |
| Oct 2025 | Rip Curl | 368K | 18.3% | 3 |
| Oct 2025 | O'Neill | 248K | 12.4% | 4 |
| Oct 2025 | Quiksilver | 246K | 12.2% | 5 |
| Oct 2025 | Volcom | 246K | 12.2% | 6 |
| Nov 2025 | Billabong | 550K | 22.9% | 1 |
| Nov 2025 | Roxy | 550K | 22.9% | 2 |
| Nov 2025 | Rip Curl | 450K | 18.7% | 3 |
| Nov 2025 | O'Neill | 304K | 12.7% | 4 |
| Nov 2025 | Volcom | 301K | 12.5% | 5 |
| Nov 2025 | Quiksilver | 246K | 10.2% | 6 |
| Dec 2025 | Billabong | 550K | 22.4% | 1 |
| Dec 2025 | Roxy | 550K | 22.4% | 2 |
| Dec 2025 | Rip Curl | 450K | 18.3% | 3 |
| Dec 2025 | O'Neill | 303K | 12.4% | 4 |
| Dec 2025 | Quiksilver | 301K | 12.3% | 5 |
| Dec 2025 | Volcom | 301K | 12.3% | 6 |
| Jan 2026 | Roxy | 673K | 26.1% | 1 |
| Jan 2026 | Billabong | 550K | 21.3% | 2 |
| Jan 2026 | Rip Curl | 450K | 17.5% | 3 |
| Jan 2026 | O'Neill | 303K | 11.8% | 4 |
| Jan 2026 | Quiksilver | 301K | 11.7% | 5 |
| Jan 2026 | Volcom | 301K | 11.7% | 6 |
| Feb 2026 | Billabong | 450K | 24.3% | 1 |
| Feb 2026 | Roxy | 450K | 24.3% | 2 |
| Feb 2026 | Rip Curl | 301K | 16.3% | 3 |
| Feb 2026 | O'Neill | 248K | 13.4% | 4 |
| Feb 2026 | Quiksilver | 201K | 10.9% | 5 |
| Feb 2026 | Volcom | 201K | 10.9% | 6 |
| Mar 2026 | Billabong | 550K | 24.8% | 1 |
| Mar 2026 | Roxy | 550K | 24.8% | 2 |
| Mar 2026 | Rip Curl | 368K | 16.6% | 3 |
| Mar 2026 | O'Neill | 304K | 13.7% | 4 |
| Mar 2026 | Quiksilver | 246K | 11.1% | 5 |
| Mar 2026 | Volcom | 201K | 9.1% | 6 |
| Apr 2026 | Billabong | 550K | 25.4% | 1 |
| Apr 2026 | Roxy | 550K | 25.4% | 2 |
| Apr 2026 | Rip Curl | 368K | 17% | 3 |
| Apr 2026 | O'Neill | 249K | 11.5% | 4 |
| Apr 2026 | Quiksilver | 246K | 11.4% | 5 |
| Apr 2026 | Volcom | 201K | 9.3% | 6 |
| May 2026 | Billabong | 550K | 24.8% | 1 |
| May 2026 | Roxy | 550K | 24.8% | 2 |
| May 2026 | Rip Curl | 368K | 16.6% | 3 |
| May 2026 | O'Neill | 304K | 13.7% | 4 |
| May 2026 | Quiksilver | 246K | 11.1% | 5 |
| May 2026 | Volcom | 201K | 9.1% | 6 |
| Jun 2026 | Billabong | 550K | 24.8% | 1 |
| Jun 2026 | Roxy | 550K | 24.8% | 2 |
| Jun 2026 | Rip Curl | 368K | 16.6% | 3 |
| Jun 2026 | O'Neill | 304K | 13.7% | 4 |
| Jun 2026 | Quiksilver | 246K | 11.1% | 5 |
| Jun 2026 | Volcom | 201K | 9.1% | 6 |
| Jul 2026 | Roxy | 673K | 27.9% | 1 |
| Jul 2026 | Billabong | 550K | 22.8% | 2 |
| Jul 2026 | O'Neill | 371K | 15.4% | 3 |
| Jul 2026 | Rip Curl | 368K | 15.3% | 4 |
| Jul 2026 | Quiksilver | 246K | 10.2% | 5 |
| Jul 2026 | Volcom | 201K | 8.3% | 6 |
| Aug 2026 | Billabong | 550K | 24.8% | 1 |
| Aug 2026 | Roxy | 550K | 24.8% | 2 |
| Aug 2026 | Rip Curl | 368K | 16.6% | 3 |
| Aug 2026 | O'Neill | 304K | 13.7% | 4 |
| Aug 2026 | Quiksilver | 246K | 11.1% | 5 |
| Aug 2026 | Volcom | 201K | 9.1% | 6 |
| Sep 2026 | Roxy | 550K | 27.6% | 1 |
| Sep 2026 | Billabong | 450K | 22.5% | 2 |
| Sep 2026 | Rip Curl | 301K | 15.1% | 3 |
| Sep 2026 | O'Neill | 248K | 12.4% | 4 |
| Sep 2026 | Quiksilver | 246K | 12.3% | 5 |
| Sep 2026 | Volcom | 201K | 10.1% | 6 |

## What is being compared

- **Billabong**: Measured on the search term “billabong”.
- **O'Neill**: Measured on the search terms “o neill” and “oneill surf”, summed into one figure.
- **Quiksilver**: Measured on the search term “quiksilver”.
- **Rip Curl**: Measured on the search term “rip curl”.
- **Roxy**: Measured on the search term “roxy”.
- **Volcom**: Measured on the search term “volcom”.

- [Billabong](/demand/global-en/brands/billabong)
- [O'Neill](/demand/global-en/brands/oneill)
- [Quiksilver](/demand/global-en/brands/quiksilver)
- [Rip Curl](/demand/global-en/brands/rip-curl)
- [Roxy](/demand/global-en/brands/roxy)
- [Volcom](/demand/global-en/brands/volcom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among surf brands worldwide?

In September 2026, Roxy was the most searched among surf brands worldwide, with an estimated 550K branded searches and 27.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Surf brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/surf-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/surf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.