---
title: "Neutrogena vs Nivea: Which is searched more?"
description: "Which is more popular in search, Neutrogena or Nivea? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sunscreen-brands/compare/neutrogena-vs-nivea"
publisher: "Brandwave"
---

# Neutrogena vs Nivea: Which is searched more?

Which is more popular in search, Neutrogena or Nivea? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Neutrogena and Nivea
- **Competitive set**: Sunscreen brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Neutrogena Share of Search**: 20.3%
- **Nivea Share of Search**: 18.5%

## Which is more popular in search, Neutrogena or Nivea?

- In September 2026, Neutrogena had more branded searches than Nivea among sunscreen brands worldwide. Neutrogena was estimated to have 861K branded searches compared to Nivea’s 783K, and held a 20.3% Share of Search versus Nivea’s 18.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: Nivea took it in July 2026, Neutrogena took it in August 2026.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among sunscreen brands worldwide moved from 22.7% to 20.3%, and its estimated monthly branded searches moved from 942K to 861K.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sunscreen brands worldwide moved from 15.9% to 18.5%, and its estimated monthly branded searches moved from 660K to 783K.

## How did search popularity change for sunscreen brands worldwide in September 2026?

- In September 2026, Nivea gained estimated Share of Search among sunscreen brands worldwide, from 16.2% to 18.5%.
- In September 2026, Neutrogena lost estimated Share of Search among sunscreen brands worldwide, from 21.7% to 20.3%.

## Month by month

| Month | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | Nivea estimated searches | Nivea Share of Search | Nivea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 942K | 22.7% | 2 | 660K | 15.9% | 3 |
| Nov 2025 | 942K | 20.2% | 2 | 808K | 17.3% | 3 |
| Dec 2025 | 1M | 21.9% | 2 | 685K | 14.8% | 3 |
| Jan 2026 | 1M | 21.1% | 2 | 808K | 16.9% | 3 |
| Feb 2026 | 961K | 21.2% | 2 | 685K | 15.1% | 3 |
| Mar 2026 | 1.1M | 19.7% | 2 | 685K | 12.4% | 3 |
| Apr 2026 | 1.1M | 19.3% | 2 | 685K | 12.2% | 3 |
| May 2026 | 1.1M | 18.7% | 2 | 685K | 11.8% | 3 |
| Jun 2026 | 916K | 17.8% | 2 | 660K | 12.9% | 3 |
| Jul 2026 | 886K | 17.2% | 3 | 933K | 18.1% | 2 |
| Aug 2026 | 1.1M | 21.7% | 2 | 808K | 16.2% | 3 |
| Sep 2026 | 861K | 20.3% | 2 | 783K | 18.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Neutrogena’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena hydro boost” and “neutrogena suntan lotion”, summed into one figure.
- **Nivea**: Measured on the search terms “nivea” and “nivea creme”, summed into one figure.

- [Neutrogena profile](/demand/global-en/brands/neutrogena)
- [Nivea profile](/demand/global-en/brands/nivea)
- [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Neutrogena or Nivea?

In September 2026, Neutrogena had more branded searches than Nivea among sunscreen brands worldwide. Neutrogena was estimated to have 861K branded searches compared to Nivea’s 783K, and held a 20.3% Share of Search versus Nivea’s 18.5%.

## Cite this page

Brandwave. "Neutrogena vs Nivea: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sunscreen-brands/compare/neutrogena-vs-nivea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunscreen-brands/compare/neutrogena-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.