--- title: "Blue Lizard vs EltaMD: Which is searched more?" description: "Is Blue Lizard or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sunscreen-brands/compare/blue-lizard-vs-eltamd" publisher: "Brandwave" --- # Blue Lizard vs EltaMD: Which is searched more? Is Blue Lizard or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Lizard and EltaMD - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Sep 2026 - **Blue Lizard Share of Search**: 0.63% - **EltaMD Share of Search**: 1.4% ## Is Blue Lizard or EltaMD more popular in search? - In September 2026, EltaMD had more branded searches than Blue Lizard among sunscreen brands worldwide. EltaMD had about 60,500 branded searches, while Blue Lizard had 27,100. EltaMD made up 1.4% of all sunscreen brand searches we track, and Blue Lizard accounted for 0.63%. - The lead changed hands 2 times in the 12 months ending September 2026: Blue Lizard took it in June 2026, EltaMD took it in August 2026. - Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 27.1K. - Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 60.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Blue Lizard and EltaMD were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Blue Lizard | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Supergoop! | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Supergoop!, 5. Blue Lizard - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Nivea, Ultra Violette, Banana Boat, Bondi Sands, Sun Bum, Naked Sundays, Vacation and COOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in September 2026? - Blue Lizard’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2.5% to 0.63% in September 2026. ## Month by month | Month | Blue Lizard estimated searches | Blue Lizard Share of Search | Blue Lizard rank | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.23% | 12 | 60.5K | 1.4% | 9 | | Nov 2025 | 8.1K | 0.17% | 12 | 60.5K | 1.3% | 9 | | Dec 2025 | 9.9K | 0.21% | 12 | 49.5K | 1.1% | 9 | | Jan 2026 | 14.8K | 0.3% | 12 | 60.5K | 1.2% | 9 | | Feb 2026 | 14.8K | 0.32% | 12 | 60.5K | 1.3% | 9 | | Mar 2026 | 40.5K | 0.72% | 11 | 90.5K | 1.6% | 9 | | Apr 2026 | 49.5K | 0.86% | 11 | 90.5K | 1.6% | 9 | | May 2026 | 90.5K | 1.5% | 9 | 90.5K | 1.5% | 10 | | Jun 2026 | 135K | 2.5% | 9 | 90.5K | 1.7% | 10 | | Jul 2026 | 90.5K | 1.7% | 9 | 74K | 1.4% | 10 | | Aug 2026 | 49.5K | 0.97% | 10 | 60.5K | 1.2% | 9 | | Sep 2026 | 27.1K | 0.63% | 10 | 60.5K | 1.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Lizard’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Lizard**: Measured on the search term “blue lizard sunscreen”. - **EltaMD**: Measured on the search terms “elta md” and “eltamd”, summed into one figure. - [Blue Lizard profile](/demand/global-en/brands/blue-lizard) - [EltaMD profile](/demand/global-en/brands/eltamd) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Lizard or EltaMD more popular in search? In September 2026, EltaMD had more branded searches than Blue Lizard among sunscreen brands worldwide. EltaMD had about 60,500 branded searches, while Blue Lizard had 27,100. EltaMD made up 1.4% of all sunscreen brand searches we track, and Blue Lizard accounted for 0.63%. ## Cite this page Brandwave. "Blue Lizard vs EltaMD: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sunscreen-brands/compare/blue-lizard-vs-eltamd This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunscreen-brands/compare/blue-lizard-vs-eltamd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.