---
title: "Sunscreen brands: Which brands are most popular in search?"
description: "A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Share of Search among Supergoop!, Sun Bum, Ultra Violette, Vacation, Bondi Sands, Naked Sundays and COOLA, the sunscreen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sunscreen-brands"
publisher: "Brandwave"
---

# Sunscreen brands: Which brands are most popular in search?

A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Share of Search among Supergoop!, Sun Bum, Ultra Violette, Vacation, Bondi Sands, Naked Sundays and COOLA, the sunscreen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sunscreen brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Supergoop!, 38.7%

## Which brand is most popular in search among sunscreen brands worldwide?

- In August 2026, Supergoop! was the most searched among sunscreen brands worldwide, with an estimated 162K branded searches and 38.7% estimated Share of Search within this set.
- Sun Bum is in 2nd place, 16 percentage points behind at 22.8% Share of Search.
- Across the 11 months ending August 2026, Supergoop!’s estimated Share of Search among sunscreen brands worldwide increased from 35.5% to 38.7%.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide increased from 20.9% to 22.8%.
- Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide decreased from 22% to 15.4%.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide increased from 5.4% to 8.6%.
- Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide decreased from 6% to 4.1%.
- Across the 11 months ending August 2026, COOLA’s estimated Share of Search among sunscreen brands worldwide increased from 1.9% to 2.5%.
- Across the 11 months ending August 2026, Supergoop!’s estimated Share of Search among sunscreen brands worldwide peaked at 44.3% in April 2026 and was lowest at 35.5% in October 2025.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide peaked at 28.4% in June 2026 and was lowest at 20.9% in October 2025.
- Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide peaked at 22% in October 2025 and was lowest at 10.4% in June 2026.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide peaked at 9.2% in May 2026 and was lowest at 5.4% in October 2025.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among sunscreen brands worldwide peaked at 8.6% in January 2026 and was lowest at 6.1% in March 2026.
- Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.1% in May 2026.
- Across the 11 months ending August 2026, COOLA’s estimated Share of Search among sunscreen brands worldwide peaked at 3.3% in June 2026 and was lowest at 1.8% in November 2025.
- Across the 11 months ending August 2026, Sun Bum rose from 3rd to 2nd among sunscreen brands worldwide.
- Across the 11 months ending August 2026, Ultra Violette fell from 2nd to 3rd among sunscreen brands worldwide.
- Across the 11 months ending August 2026, Vacation rose from 6th to 4th among sunscreen brands worldwide.
- Across the 11 months ending August 2026, Bondi Sands fell from 4th to 5th among sunscreen brands worldwide.
- Across the 11 months ending August 2026, Naked Sundays fell from 5th to 6th among sunscreen brands worldwide.

## Compare search popularity between leading brands

- [Supergoop! vs Sun Bum: compare search popularity](/demand/global-en/compare/sun-bum-vs-supergoop): 38.7% against 22.8% Share of Search.
- [Supergoop! vs Ultra Violette: compare search popularity](/demand/global-en/compare/supergoop-vs-ultra-violette): 38.7% against 15.4% Share of Search.
- [Supergoop! vs Vacation: compare search popularity](/demand/global-en/compare/supergoop-vs-vacation): 38.7% against 8.6% Share of Search.
- [Supergoop! vs Bondi Sands: compare search popularity](/demand/global-en/compare/bondi-sands-vs-supergoop): 38.7% against 7.9% Share of Search.
- [Sun Bum vs Ultra Violette: compare search popularity](/demand/global-en/compare/sun-bum-vs-ultra-violette): 22.8% against 15.4% Share of Search.
- [Sun Bum vs Vacation: compare search popularity](/demand/global-en/compare/sun-bum-vs-vacation): 22.8% against 8.6% Share of Search.
- [Sun Bum vs Bondi Sands: compare search popularity](/demand/global-en/compare/bondi-sands-vs-sun-bum): 22.8% against 7.9% Share of Search.
- [Ultra Violette vs Vacation: compare search popularity](/demand/global-en/compare/ultra-violette-vs-vacation): 15.4% against 8.6% Share of Search.
- [Ultra Violette vs Bondi Sands: compare search popularity](/demand/global-en/compare/bondi-sands-vs-ultra-violette): 15.4% against 7.9% Share of Search.
- [Vacation vs Bondi Sands: compare search popularity](/demand/global-en/compare/bondi-sands-vs-vacation): 8.6% against 7.9% Share of Search.

## How did search popularity change for sunscreen brands worldwide in August 2026?

- In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%.
- In August 2026, Bondi Sands gained estimated Share of Search among sunscreen brands worldwide, from 7.2% to 7.9%.
- In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%.
- In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.
- In August 2026, COOLA lost estimated Share of Search among sunscreen brands worldwide, from 3.2% to 2.5%.
- Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.
- Estimated monthly branded searches for Supergoop! worldwide rose 49.4% over 11 measured months, from 108K to 162K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Supergoop! | 38.7% | 162K | -29.9% | Supergoop! |
| 2 | Sun Bum | 22.8% | 94.9K | -43.0% | SC Johnson |
| 3 | Ultra Violette | 15.4% | 64.1K | -0.5% | Ultra Violette |
| 4 | Vacation | 8.6% | 35.9K | -33.1% | Vacation |
| 5 | Bondi Sands | 7.9% | 33.1K | -22.9% | Bondi Sands |
| 6 | Naked Sundays | 4.1% | 17K | -16.1% | Naked Sundays |
| 7 | COOLA | 2.5% | 10.6K | -45.3% | COOLA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Supergoop! | 108K | 35.5% | 1 |
| Oct 2025 | Ultra Violette | 67K | 22% | 2 |
| Oct 2025 | Sun Bum | 63.6K | 20.9% | 3 |
| Oct 2025 | Bondi Sands | 25.1K | 8.2% | 4 |
| Oct 2025 | Naked Sundays | 18.3K | 6% | 5 |
| Oct 2025 | Vacation | 16.3K | 5.4% | 6 |
| Oct 2025 | COOLA | 5.7K | 1.9% | 7 |
| Nov 2025 | Supergoop! | 137K | 42.1% | 1 |
| Nov 2025 | Sun Bum | 68.5K | 21.1% | 2 |
| Nov 2025 | Ultra Violette | 47.3K | 14.6% | 3 |
| Nov 2025 | Bondi Sands | 25.6K | 7.9% | 4 |
| Nov 2025 | Naked Sundays | 20.9K | 6.4% | 5 |
| Nov 2025 | Vacation | 19.9K | 6.1% | 6 |
| Nov 2025 | COOLA | 5.7K | 1.8% | 7 |
| Dec 2025 | Supergoop! | 128K | 41% | 1 |
| Dec 2025 | Sun Bum | 77.6K | 24.8% | 2 |
| Dec 2025 | Ultra Violette | 43K | 13.8% | 3 |
| Dec 2025 | Bondi Sands | 24.1K | 7.7% | 4 |
| Dec 2025 | Vacation | 17.7K | 5.7% | 5 |
| Dec 2025 | Naked Sundays | 16.3K | 5.2% | 6 |
| Dec 2025 | COOLA | 5.7K | 1.8% | 7 |
| Jan 2026 | Supergoop! | 137K | 39.7% | 1 |
| Jan 2026 | Sun Bum | 88.6K | 25.6% | 2 |
| Jan 2026 | Ultra Violette | 50.1K | 14.5% | 3 |
| Jan 2026 | Bondi Sands | 29.9K | 8.6% | 4 |
| Jan 2026 | Vacation | 19K | 5.5% | 5 |
| Jan 2026 | Naked Sundays | 14K | 4.1% | 6 |
| Jan 2026 | COOLA | 7K | 2% | 7 |
| Feb 2026 | Supergoop! | 132K | 41.5% | 1 |
| Feb 2026 | Sun Bum | 77.5K | 24.3% | 2 |
| Feb 2026 | Ultra Violette | 43.3K | 13.6% | 3 |
| Feb 2026 | Bondi Sands | 25.1K | 7.9% | 4 |
| Feb 2026 | Vacation | 21.9K | 6.9% | 5 |
| Feb 2026 | Naked Sundays | 9.9K | 3.1% | 6 |
| Feb 2026 | COOLA | 8.6K | 2.7% | 7 |
| Mar 2026 | Supergoop! | 222K | 42.4% | 1 |
| Mar 2026 | Sun Bum | 136K | 26% | 2 |
| Mar 2026 | Ultra Violette | 56.7K | 10.9% | 3 |
| Mar 2026 | Vacation | 43.8K | 8.4% | 4 |
| Mar 2026 | Bondi Sands | 31.6K | 6.1% | 5 |
| Mar 2026 | Naked Sundays | 17K | 3.3% | 6 |
| Mar 2026 | COOLA | 15.7K | 3% | 7 |
| Apr 2026 | Supergoop! | 270K | 44.3% | 1 |
| Apr 2026 | Sun Bum | 136K | 22.4% | 2 |
| Apr 2026 | Ultra Violette | 74.2K | 12.2% | 3 |
| Apr 2026 | Vacation | 52.3K | 8.6% | 4 |
| Apr 2026 | Bondi Sands | 41.3K | 6.8% | 5 |
| Apr 2026 | Naked Sundays | 19.2K | 3.2% | 6 |
| Apr 2026 | COOLA | 15.7K | 2.6% | 7 |
| May 2026 | Supergoop! | 325K | 44% | 1 |
| May 2026 | Sun Bum | 172K | 23.3% | 2 |
| May 2026 | Ultra Violette | 78.8K | 10.7% | 3 |
| May 2026 | Vacation | 68K | 9.2% | 4 |
| May 2026 | Bondi Sands | 52.1K | 7.1% | 5 |
| May 2026 | Naked Sundays | 22.8K | 3.1% | 6 |
| May 2026 | COOLA | 19.4K | 2.6% | 7 |
| Jun 2026 | Supergoop! | 281K | 39.3% | 1 |
| Jun 2026 | Sun Bum | 202K | 28.4% | 2 |
| Jun 2026 | Ultra Violette | 74.2K | 10.4% | 3 |
| Jun 2026 | Vacation | 65.5K | 9.2% | 4 |
| Jun 2026 | Bondi Sands | 44.6K | 6.3% | 5 |
| Jun 2026 | COOLA | 23.8K | 3.3% | 6 |
| Jun 2026 | Naked Sundays | 22.5K | 3.2% | 7 |
| Jul 2026 | Supergoop! | 231K | 38.6% | 1 |
| Jul 2026 | Sun Bum | 166K | 27.8% | 2 |
| Jul 2026 | Ultra Violette | 64.4K | 10.8% | 3 |
| Jul 2026 | Vacation | 53.6K | 9% | 4 |
| Jul 2026 | Bondi Sands | 43K | 7.2% | 5 |
| Jul 2026 | Naked Sundays | 20.3K | 3.4% | 6 |
| Jul 2026 | COOLA | 19.4K | 3.2% | 7 |
| Aug 2026 | Supergoop! | 162K | 38.7% | 1 |
| Aug 2026 | Sun Bum | 94.9K | 22.8% | 2 |
| Aug 2026 | Ultra Violette | 64.1K | 15.4% | 3 |
| Aug 2026 | Vacation | 35.9K | 8.6% | 4 |
| Aug 2026 | Bondi Sands | 33.1K | 7.9% | 5 |
| Aug 2026 | Naked Sundays | 17K | 4.1% | 6 |
| Aug 2026 | COOLA | 10.6K | 2.5% | 7 |
| Sep 2026 | Bondi Sands | — | — | — |
| Sep 2026 | COOLA | — | — | — |
| Sep 2026 | Naked Sundays | — | — | — |
| Sep 2026 | Sun Bum | — | — | — |
| Sep 2026 | Supergoop! | — | — | — |
| Sep 2026 | Ultra Violette | — | — | — |
| Sep 2026 | Vacation | — | — | — |

## What is being compared

- **Bondi Sands**: Measured on the search terms “bondi sand sunscreen”, “bondi sands 50 spf”, “bondi sands after sun”, “bondi sands aloe vera”, “bondi sands aloe vera after sun”, “bondi sands body sunscreen”, “bondi sands coconut sunscreen”, “bondi sands face spf”, “bondi sands face spf 50”, “bondi sands face sun cream”, “bondi sands face sunscreen”, “bondi sands fragrance free sunscreen”, “bondi sands lip balm spf”, “bondi sands lip balm spf 50”, “bondi sands mineral sunscreen”, “bondi sands spf”, “bondi sands spf 30”, “bondi sands spf 50”, “bondi sands spf 50 face”, “bondi sands spf 50 fragrance free”, “bondi sands spf 50 lip balm”, “bondi sands spf 50 sunscreen”, “bondi sands spf 50+”, “bondi sands spf face”, “bondi sands spf lip balm”, “bondi sands sport spf 50”, “bondi sands sport sunscreen”, “bondi sands spray sunscreen”, “bondi sands sun care”, “bondi sands sun cream”, “bondi sands sun lotion”, “bondi sands sun protection”, “bondi sands sun screen”, “bondi sands sunscreen”, “bondi sands sunscreen 500ml”, “bondi sands sunscreen face”, “bondi sands sunscreen for face”, “bondi sands sunscreen lotion”, “bondi sands sunscreen review”, “bondi sands sunscreen reviews”, “bondi sands sunscreen spf 50”, “bondi sands sunscreen spray”, “bondi sands sunscreen tinted”, “bondi sands tinted spf”, “bondi sands tinted sunscreen”, “bondi sands zinc”, “bondi sands zinc mineral sunscreen”, “spf bondi sands” and “sunscreen bondi sands”, summed into one figure.
- **COOLA**: Measured on the search terms “coola skincare”, “coola spf”, “coola sun care” and “coola sunscreen”, summed into one figure.
- **Naked Sundays**: Measured on the search terms “naked sundays beauty screen”, “naked sundays cabana”, “naked sundays spf” and “naked sundays sunscreen”, summed into one figure.
- **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf”, “sun bum sunscreen” and “sunbum”, summed into one figure.
- **Supergoop!**: Measured on the search terms “super goop”, “supergoop”, “supergoop spf”, “supergoop sunscreen” and “supergoop unseen sunscreen”, summed into one figure.
- **Ultra Violette**: Measured on the search terms “ultra violette”, “ultra violette spf”, “ultra violette sunscreen” and “ultraviolette sunscreen”, summed into one figure.
- **Vacation**: Measured on the search terms “vacation inc”, “vacation perfume”, “vacation spf”, “vacation sun care” and “vacation sunscreen”, summed into one figure.

- [Bondi Sands](/demand/global-en/brands/bondi-sands)
- [COOLA](/demand/global-en/brands/coola)
- [Naked Sundays](/demand/global-en/brands/naked-sundays)
- [Sun Bum](/demand/global-en/brands/sun-bum)
- [Supergoop!](/demand/global-en/brands/supergoop)
- [Ultra Violette](/demand/global-en/brands/ultra-violette)
- [Vacation](/demand/global-en/brands/vacation)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sunscreen brands worldwide?

In August 2026, Supergoop! was the most searched among sunscreen brands worldwide, with an estimated 162K branded searches and 38.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sunscreen brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sunscreen-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunscreen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.