---
title: "Sunrise alarm clock brands: Which are searched most?"
description: "Compare the brands people buy sunrise alarm clocks and wake-up lights from. Share of Search among Lumie, Hatch, Philips and Loftie, the sunrise alarm clock brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sunrise-alarm-clock-brands"
publisher: "Brandwave"
---

# Sunrise alarm clock brands: Which are searched most?

Compare the brands people buy sunrise alarm clocks and wake-up lights from. Share of Search among Lumie, Hatch, Philips and Loftie, the sunrise alarm clock brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sunrise alarm clock brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lumie, 44.5%

## Which brand is most popular in search among sunrise alarm clock brands worldwide?

- In September 2026, Lumie was the most searched among sunrise alarm clock brands worldwide, with an estimated 49.5K branded searches, 44.5% of all searches for the four we track.
- Hatch is in 2nd place, 14.9 percentage points behind at 29.6%.
- Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide increased from 26.8% to 44.5%.
- Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide decreased from 39.9% to 29.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among sunrise alarm clock brands worldwide decreased from 26.8% to 20%.
- Across the 12 months ending September 2026, Loftie’s share of searches among sunrise alarm clock brands worldwide decreased from 6.5% to 5.9%.
- Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide peaked at 44.5% in September 2026 and was lowest at 16.4% in December 2025.
- Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide peaked at 54.3% in December 2025 and was lowest at 29.6% in September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among sunrise alarm clock brands worldwide peaked at 28.5% in November 2025 and was lowest at 9.9% in June 2026.
- Across the 12 months ending September 2026, Loftie’s share of searches among sunrise alarm clock brands worldwide peaked at 10% in March 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Lumie rose from 2nd to 1st among sunrise alarm clock brands worldwide.
- Across the 12 months ending September 2026, Hatch fell from 1st to 2nd among sunrise alarm clock brands worldwide.

## Top sunrise alarm clock brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lumie, Hatch and Philips appeared every time. Philips was recommended most often, coming first in four out of five answers. Hatch was second, and Lumie was third. Loftie, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Lumie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Loftie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sunrise alarm clock brands

- Asked ChatGPT "Which sunrise alarm clock should I buy?": 1. Philips, 2. Hatch, 3. Lumie
- Asked ChatGPT "What are the best sunrise alarm clock brands?": 1. Philips, 2. Hatch, 3. Lumie
- Asked ChatGPT "What's the best sunrise alarm clock for waking up in winter?": 1. Philips, 2. Hatch, 3. Lumie
- Searched Google, AI Overview "sunrise alarm clock": 1. Lumie, 2. Hatch, 3. Philips
- Searched Google, AI Overview "best sunrise alarm clock": 1. Philips, 2. Hatch, 3. Lumie

Not named in any answer: Loftie.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Lumie vs Hatch: compare search popularity](/demand/global-en/compare/hatch-sleep-vs-lumie): 44.5% against 29.6% Share of Search.
- [Lumie vs Philips: compare search popularity](/demand/global-en/compare/lumie-vs-philips): 44.5% against 20% Share of Search.
- [Lumie vs Loftie: compare search popularity](/demand/global-en/compare/loftie-vs-lumie): 44.5% against 5.9% Share of Search.
- [Hatch vs Philips: compare search popularity](/demand/global-en/compare/hatch-sleep-vs-philips): 29.6% against 20% Share of Search.
- [Hatch vs Loftie: compare search popularity](/demand/global-en/compare/hatch-sleep-vs-loftie): 29.6% against 5.9% Share of Search.
- [Philips vs Loftie: compare search popularity](/demand/global-en/compare/loftie-vs-philips): 20% against 5.9% Share of Search.

## How did search popularity change for sunrise alarm clock brands worldwide in September 2026?

- In September 2026, Lumie gained share of searches among sunrise alarm clock brands worldwide, from 41.3% to 44.5%.
- In September 2026, Philips gained share of searches among sunrise alarm clock brands worldwide, from 18.5% to 20%.
- In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%.
- In September 2026, Loftie lost share of searches among sunrise alarm clock brands worldwide, from 6.7% to 5.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lumie | 44.5% | 49.5K | +22.2% | Lumie |
| 2 | Hatch | 29.6% | 32.9K | 0.0% | Hatch |
| 3 | Philips | 20% | 22.2K | +22.7% | Philips |
| 4 | Loftie | 5.9% | 6.6K | 0.0% | Loftie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hatch | 40.3K | 39.9% | 1 |
| Oct 2025 | Lumie | 27.1K | 26.8% | 2 |
| Oct 2025 | Philips | 27.1K | 26.8% | 3 |
| Oct 2025 | Loftie | 6.6K | 6.5% | 4 |
| Nov 2025 | Hatch | 66.2K | 46.7% | 1 |
| Nov 2025 | Philips | 40.5K | 28.5% | 2 |
| Nov 2025 | Lumie | 27.1K | 19.1% | 3 |
| Nov 2025 | Loftie | 8.1K | 5.7% | 4 |
| Dec 2025 | Hatch | 90K | 54.3% | 1 |
| Dec 2025 | Philips | 40.5K | 24.4% | 2 |
| Dec 2025 | Lumie | 27.1K | 16.4% | 3 |
| Dec 2025 | Loftie | 8.1K | 4.9% | 4 |
| Jan 2026 | Hatch | 54.2K | 45.8% | 1 |
| Jan 2026 | Lumie | 27.1K | 22.9% | 2 |
| Jan 2026 | Philips | 27.1K | 22.9% | 3 |
| Jan 2026 | Loftie | 9.9K | 8.4% | 4 |
| Feb 2026 | Hatch | 32.9K | 43.5% | 1 |
| Feb 2026 | Lumie | 18.1K | 23.9% | 2 |
| Feb 2026 | Philips | 18.1K | 23.9% | 3 |
| Feb 2026 | Loftie | 6.6K | 8.7% | 4 |
| Mar 2026 | Hatch | 29.6K | 45% | 1 |
| Mar 2026 | Lumie | 14.8K | 22.5% | 2 |
| Mar 2026 | Philips | 14.8K | 22.5% | 3 |
| Mar 2026 | Loftie | 6.6K | 10% | 4 |
| Apr 2026 | Hatch | 26.9K | 45.4% | 1 |
| Apr 2026 | Lumie | 14.8K | 25% | 2 |
| Apr 2026 | Philips | 12.1K | 20.4% | 3 |
| Apr 2026 | Loftie | 5.4K | 9.1% | 4 |
| May 2026 | Lumie | 27.1K | 40.7% | 1 |
| May 2026 | Hatch | 24.2K | 36.3% | 2 |
| May 2026 | Philips | 9.9K | 14.9% | 3 |
| May 2026 | Loftie | 5.4K | 8.1% | 4 |
| Jun 2026 | Hatch | 41.9K | 51.4% | 1 |
| Jun 2026 | Lumie | 27.1K | 33.3% | 2 |
| Jun 2026 | Philips | 8.1K | 9.9% | 3 |
| Jun 2026 | Loftie | 4.4K | 5.4% | 4 |
| Jul 2026 | Hatch | 32.9K | 43.7% | 1 |
| Jul 2026 | Lumie | 27.1K | 36% | 2 |
| Jul 2026 | Philips | 9.9K | 13.1% | 3 |
| Jul 2026 | Loftie | 5.4K | 7.2% | 4 |
| Aug 2026 | Lumie | 40.5K | 41.3% | 1 |
| Aug 2026 | Hatch | 32.9K | 33.5% | 2 |
| Aug 2026 | Philips | 18.1K | 18.5% | 3 |
| Aug 2026 | Loftie | 6.6K | 6.7% | 4 |
| Sep 2026 | Lumie | 49.5K | 44.5% | 1 |
| Sep 2026 | Hatch | 32.9K | 29.6% | 2 |
| Sep 2026 | Philips | 22.2K | 20% | 3 |
| Sep 2026 | Loftie | 6.6K | 5.9% | 4 |

## What is being compared

- **Hatch**: Measured on the search terms “hatch restore” and “hatch restore 3”, summed into one figure.
- **Loftie**: Measured on the search term “loftie”.
- **Lumie**: Measured on the search term “lumie”.
- **Philips**: Measured on the search term “philips wake up light”.

- [Hatch](/demand/global-en/brands/hatch-sleep)
- [Loftie](/demand/global-en/brands/loftie)
- [Lumie](/demand/global-en/brands/lumie)
- [Philips](/demand/global-en/brands/philips)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sunrise alarm clock brands worldwide?

In September 2026, Lumie was the most searched among sunrise alarm clock brands worldwide, with an estimated 49.5K branded searches, 44.5% of all searches for the four we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sunrise alarm clock brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sunrise-alarm-clock-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunrise-alarm-clock-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.