--- title: "Oakley vs Persol: Which is searched more?" description: "Is Oakley or Persol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/oakley-vs-persol" publisher: "Brandwave" --- # Oakley vs Persol: Which is searched more? Is Oakley or Persol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oakley and Persol - **Competitive set**: Sunglasses brands - **Market**: Global - **Month measured**: Sep 2026 - **Oakley Share of Search**: 34.7% - **Persol Share of Search**: 3.1% ## Is Oakley or Persol more popular in search? - In September 2026, Oakley had more branded searches than Persol among sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Persol had 135,000. Oakley made up 34.7% of all sunglasses brand searches we track, and Persol accounted for 3.1%. - Oakley was ahead of Persol in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands worldwide moved from 39.1% to 34.7%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Persol’s share of searches among sunglasses brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 110K to 135K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Oakley was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Persol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Oakley was listed before Persol in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Oakley | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Persol | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Maui Jim | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Goodr | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quay | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bollé | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses brand should I buy?": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Persol, 5. Goodr - Asked ChatGPT "What are the best sunglasses brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oakley, 5. Goodr - Asked ChatGPT "What's the best sunglasses brand for everyday eye protection?": 1. Ray-Ban, 2. Oakley - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban Not named in any answer: Quay, Bollé and Carrera. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunglasses brands worldwide in September 2026? - In September 2026, Persol gained share of searches among sunglasses brands worldwide, from 2.6% to 3.1%. - Oakley’s share of searches among sunglasses brands worldwide has gained ground for 3 months in a row, from 29.7% to 34.7% in September 2026. ## Month by month | Month | Oakley estimated searches | Oakley Share of Search | Oakley rank | Persol estimated searches | Persol Share of Search | Persol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 39.1% | 2 | 110K | 2.9% | 5 | | Nov 2025 | 1.8M | 35.3% | 2 | 110K | 2.1% | 5 | | Dec 2025 | 1.8M | 35.5% | 2 | 110K | 2.1% | 5 | | Jan 2026 | 1.8M | 39.7% | 2 | 135K | 2.9% | 4 | | Feb 2026 | 1.5M | 35.2% | 2 | 110K | 2.6% | 5 | | Mar 2026 | 1.8M | 34.5% | 2 | 135K | 2.5% | 5 | | Apr 2026 | 1.8M | 30.6% | 2 | 165K | 2.8% | 5 | | May 2026 | 1.8M | 30.1% | 2 | 165K | 2.7% | 5 | | Jun 2026 | 1.8M | 29.7% | 2 | 165K | 2.7% | 6 | | Jul 2026 | 1.8M | 29.9% | 2 | 165K | 2.7% | 5 | | Aug 2026 | 1.8M | 34.6% | 2 | 135K | 2.6% | 5 | | Sep 2026 | 1.5M | 34.7% | 2 | 135K | 3.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Oakley’s and Persol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oakley**: Measured on the search term “oakley”. - **Persol**: Measured on the search term “persol”. - [Oakley profile](/demand/global-en/brands/oakley) - [Persol profile](/demand/global-en/brands/persol) - [All sunglasses brands worldwide](/demand/global-en/categories/sunglasses-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oakley or Persol more popular in search? In September 2026, Oakley had more branded searches than Persol among sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Persol had 135,000. Oakley made up 34.7% of all sunglasses brand searches we track, and Persol accounted for 3.1%. ## Cite this page Brandwave. "Oakley vs Persol: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/oakley-vs-persol This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/oakley-vs-persol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.