--- title: "Maui Jim vs Ray-Ban: Which is searched more?" description: "Is Maui Jim or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/maui-jim-vs-ray-ban" publisher: "Brandwave" --- # Maui Jim vs Ray-Ban: Which is searched more? Is Maui Jim or Ray-Ban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maui Jim and Ray-Ban - **Competitive set**: Sunglasses brands - **Market**: Global - **Month measured**: Sep 2026 - **Maui Jim Share of Search**: 3.8% - **Ray-Ban Share of Search**: 51.8% ## Is Maui Jim or Ray-Ban more popular in search? - In September 2026, Ray-Ban had more branded searches than Maui Jim among sunglasses brands worldwide. Ray-Ban had about 2.2 million branded searches, while Maui Jim had 165,000. Ray-Ban made up 51.8% of all sunglasses brand searches we track, and Maui Jim accounted for 3.8%. - Ray-Ban was ahead of Maui Jim in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands worldwide moved from 47.7% to 51.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ray-Ban appeared in all four answers. Maui Jim was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ray-Ban was listed before Maui Jim in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Oakley | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Persol | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Maui Jim | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Goodr | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quay | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bollé | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses brand should I buy?": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Persol, 5. Goodr - Asked ChatGPT "What are the best sunglasses brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oakley, 5. Goodr - Asked ChatGPT "What's the best sunglasses brand for everyday eye protection?": 1. Ray-Ban, 2. Oakley - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban Not named in any answer: Quay, Bollé and Carrera. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunglasses brands worldwide in September 2026? - In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%. - Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. ## Month by month | Month | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank | Ray-Ban estimated searches | Ray-Ban Share of Search | Ray-Ban rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.5% | 3 | 1.8M | 47.7% | 1 | | Nov 2025 | 165K | 3.2% | 4 | 2.7M | 52.8% | 1 | | Dec 2025 | 165K | 3.2% | 3 | 2.7M | 53.2% | 1 | | Jan 2026 | 135K | 2.9% | 3 | 2.2M | 48.6% | 1 | | Feb 2026 | 135K | 3.2% | 3 | 2.2M | 52.6% | 1 | | Mar 2026 | 201K | 3.8% | 4 | 2.7M | 51.7% | 1 | | Apr 2026 | 246K | 4.1% | 3 | 3.4M | 55.9% | 1 | | May 2026 | 246K | 4% | 4 | 3.4M | 55.1% | 1 | | Jun 2026 | 301K | 4.9% | 3 | 3.4M | 54.3% | 1 | | Jul 2026 | 301K | 4.9% | 3 | 3.4M | 54.8% | 1 | | Aug 2026 | 246K | 4.7% | 3 | 2.7M | 51.8% | 1 | | Sep 2026 | 165K | 3.8% | 3 | 2.2M | 51.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Maui Jim’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maui Jim**: Measured on the search term “maui jim”. - **Ray-Ban**: Measured on the search term “ray ban”. - [Maui Jim profile](/demand/global-en/brands/maui-jim) - [Ray-Ban profile](/demand/global-en/brands/ray-ban) - [All sunglasses brands worldwide](/demand/global-en/categories/sunglasses-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maui Jim or Ray-Ban more popular in search? In September 2026, Ray-Ban had more branded searches than Maui Jim among sunglasses brands worldwide. Ray-Ban had about 2.2 million branded searches, while Maui Jim had 165,000. Ray-Ban made up 51.8% of all sunglasses brand searches we track, and Maui Jim accounted for 3.8%. ## Cite this page Brandwave. "Maui Jim vs Ray-Ban: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/maui-jim-vs-ray-ban This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/maui-jim-vs-ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.