---
title: "Maui Jim vs Oakley: Which is searched more?"
description: "Is Maui Jim or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/maui-jim-vs-oakley"
publisher: "Brandwave"
---

# Maui Jim vs Oakley: Which is searched more?

Is Maui Jim or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maui Jim and Oakley
- **Competitive set**: Sunglasses brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Maui Jim Share of Search**: 3.8%
- **Oakley Share of Search**: 34.7%

## Is Maui Jim or Oakley more popular in search?

- In September 2026, Oakley had more branded searches than Maui Jim among sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Maui Jim had 165,000. Oakley made up 34.7% of all sunglasses brand searches we track, and Maui Jim accounted for 3.8%.
- Oakley was ahead of Maui Jim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands worldwide moved from 39.1% to 34.7%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for sunglasses brands worldwide in September 2026?

- In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%.
- Oakley’s share of searches among sunglasses brands worldwide has gained ground for 3 months in a row, from 29.7% to 34.7% in September 2026.

## Month by month

| Month | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank | Oakley estimated searches | Oakley Share of Search | Oakley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.5% | 3 | 1.5M | 39.1% | 2 |
| Nov 2025 | 165K | 3.2% | 4 | 1.8M | 35.3% | 2 |
| Dec 2025 | 165K | 3.2% | 3 | 1.8M | 35.5% | 2 |
| Jan 2026 | 135K | 2.9% | 3 | 1.8M | 39.7% | 2 |
| Feb 2026 | 135K | 3.2% | 3 | 1.5M | 35.2% | 2 |
| Mar 2026 | 201K | 3.8% | 4 | 1.8M | 34.5% | 2 |
| Apr 2026 | 246K | 4.1% | 3 | 1.8M | 30.6% | 2 |
| May 2026 | 246K | 4% | 4 | 1.8M | 30.1% | 2 |
| Jun 2026 | 301K | 4.9% | 3 | 1.8M | 29.7% | 2 |
| Jul 2026 | 301K | 4.9% | 3 | 1.8M | 29.9% | 2 |
| Aug 2026 | 246K | 4.7% | 3 | 1.8M | 34.6% | 2 |
| Sep 2026 | 165K | 3.8% | 3 | 1.5M | 34.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maui Jim’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maui Jim**: Measured on the search term “maui jim”.
- **Oakley**: Measured on the search term “oakley”.

- [Maui Jim profile](/demand/global-en/brands/maui-jim)
- [Oakley profile](/demand/global-en/brands/oakley)
- [All sunglasses brands worldwide](/demand/global-en/categories/sunglasses-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maui Jim or Oakley more popular in search?

In September 2026, Oakley had more branded searches than Maui Jim among sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Maui Jim had 165,000. Oakley made up 34.7% of all sunglasses brand searches we track, and Maui Jim accounted for 3.8%.

## Cite this page

Brandwave. "Maui Jim vs Oakley: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/maui-jim-vs-oakley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunglasses-brands/compare/maui-jim-vs-oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.