--- title: "Sunglasses brands: Which are searched most?" description: "Compare the sunglasses brands people buy. Share of Search among Ray-Ban, Oakley, Quay, Bolle and Carrera, the sunglasses brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sunglasses-brands" publisher: "Brandwave" --- # Sunglasses brands: Which are searched most? Compare the sunglasses brands people buy. Share of Search among Ray-Ban, Oakley, Quay, Bolle and Carrera, the sunglasses brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sunglasses brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ray-Ban, 57.6% ## Which brand is most popular in search among sunglasses brands worldwide? - In September 2026, Ray-Ban was the most searched among sunglasses brands worldwide, with an estimated 2.2M branded searches and 57.6% estimated Share of Search within this set. - Oakley is in 2nd place, 19 percentage points behind at 38.6% Share of Search. - Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide increased from 52.6% to 57.6%. - Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide decreased from 43.1% to 38.6%. - Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide peaked at 62.3% in April 2026 and was lowest at 52.6% in October 2025. - Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide peaked at 43.2% in January 2026 and was lowest at 33.6% in June 2026. - Across the 12 months ending September 2026, Quay’s estimated Share of Search among sunglasses brands worldwide peaked at 3.7% in June 2026 and was lowest at 2.1% in January 2026. - Across the 12 months ending September 2026, Quay, Bolle and Carrera held steady: their estimated Share of Search among sunglasses brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ray-Ban vs Oakley: compare search popularity](/demand/global-en/compare/oakley-vs-ray-ban): 57.6% against 38.6% Share of Search. - [Ray-Ban vs Quay: compare search popularity](/demand/global-en/compare/quay-vs-ray-ban): 57.6% against 2.3% Share of Search. - [Oakley vs Quay: compare search popularity](/demand/global-en/compare/oakley-vs-quay): 38.6% against 2.3% Share of Search. ## How did search popularity change for sunglasses brands worldwide in September 2026? - Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ray-Ban | 57.6% | 2.2M | -18.2% | Ray-Ban | | 2 | Oakley | 38.6% | 1.5M | -18.0% | Oakley | | 3 | Quay | 2.3% | 90.5K | -17.7% | Quay | | 4 | Bolle | 1.3% | 49.5K | 0.0% | Bolle | | 5 | Carrera | 0.25% | 9.9K | -18.2% | Carrera | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ray-Ban | 1.8M | 52.6% | 1 | | Oct 2025 | Oakley | 1.5M | 43.1% | 2 | | Oct 2025 | Quay | 90.5K | 2.6% | 3 | | Oct 2025 | Bolle | 49.5K | 1.4% | 4 | | Oct 2025 | Carrera | 9.9K | 0.28% | 5 | | Nov 2025 | Ray-Ban | 2.7M | 57.7% | 1 | | Nov 2025 | Oakley | 1.8M | 38.5% | 2 | | Nov 2025 | Quay | 110K | 2.3% | 3 | | Nov 2025 | Bolle | 60.5K | 1.3% | 4 | | Nov 2025 | Carrera | 9.9K | 0.21% | 5 | | Dec 2025 | Ray-Ban | 2.7M | 57.8% | 1 | | Dec 2025 | Oakley | 1.8M | 38.6% | 2 | | Dec 2025 | Quay | 110K | 2.3% | 3 | | Dec 2025 | Bolle | 49.5K | 1% | 4 | | Dec 2025 | Carrera | 12.1K | 0.26% | 5 | | Jan 2026 | Ray-Ban | 2.2M | 52.9% | 1 | | Jan 2026 | Oakley | 1.8M | 43.2% | 2 | | Jan 2026 | Quay | 90.5K | 2.1% | 3 | | Jan 2026 | Bolle | 60.5K | 1.4% | 4 | | Jan 2026 | Carrera | 12.1K | 0.29% | 5 | | Feb 2026 | Ray-Ban | 2.2M | 57.4% | 1 | | Feb 2026 | Oakley | 1.5M | 38.5% | 2 | | Feb 2026 | Quay | 90.5K | 2.3% | 3 | | Feb 2026 | Bolle | 60.5K | 1.6% | 4 | | Feb 2026 | Carrera | 9.9K | 0.25% | 5 | | Mar 2026 | Ray-Ban | 2.7M | 57.5% | 1 | | Mar 2026 | Oakley | 1.8M | 38.4% | 2 | | Mar 2026 | Quay | 135K | 2.8% | 3 | | Mar 2026 | Bolle | 49.5K | 1% | 4 | | Mar 2026 | Carrera | 12.1K | 0.25% | 5 | | Apr 2026 | Ray-Ban | 3.4M | 62.3% | 1 | | Apr 2026 | Oakley | 1.8M | 34% | 2 | | Apr 2026 | Quay | 135K | 2.5% | 3 | | Apr 2026 | Bolle | 49.5K | 0.92% | 4 | | Apr 2026 | Carrera | 12.1K | 0.23% | 5 | | May 2026 | Ray-Ban | 3.4M | 61.8% | 1 | | May 2026 | Oakley | 1.8M | 33.8% | 2 | | May 2026 | Quay | 165K | 3% | 3 | | May 2026 | Bolle | 60.5K | 1.1% | 4 | | May 2026 | Carrera | 12.1K | 0.22% | 5 | | Jun 2026 | Ray-Ban | 3.4M | 61.4% | 1 | | Jun 2026 | Oakley | 1.8M | 33.6% | 2 | | Jun 2026 | Quay | 201K | 3.7% | 3 | | Jun 2026 | Bolle | 60.5K | 1.1% | 4 | | Jun 2026 | Carrera | 12.1K | 0.22% | 5 | | Jul 2026 | Ray-Ban | 3.4M | 62% | 1 | | Jul 2026 | Oakley | 1.8M | 33.8% | 2 | | Jul 2026 | Quay | 165K | 3.1% | 3 | | Jul 2026 | Bolle | 49.5K | 0.92% | 4 | | Jul 2026 | Carrera | 12.1K | 0.22% | 5 | | Aug 2026 | Ray-Ban | 2.7M | 57.8% | 1 | | Aug 2026 | Oakley | 1.8M | 38.6% | 2 | | Aug 2026 | Quay | 110K | 2.3% | 3 | | Aug 2026 | Bolle | 49.5K | 1% | 4 | | Aug 2026 | Carrera | 12.1K | 0.26% | 5 | | Sep 2026 | Ray-Ban | 2.2M | 57.6% | 1 | | Sep 2026 | Oakley | 1.5M | 38.6% | 2 | | Sep 2026 | Quay | 90.5K | 2.3% | 3 | | Sep 2026 | Bolle | 49.5K | 1.3% | 4 | | Sep 2026 | Carrera | 9.9K | 0.25% | 5 | ## What is being compared - **Bolle**: Measured on the search term “bolle”. - **Carrera**: Measured on the search term “carrera glasses”. - **Oakley**: Measured on the search term “oakley”. - **Quay**: Measured on the search term “quay sunglasses”. - **Ray-Ban**: Measured on the search term “ray ban”. - [Bolle](/demand/global-en/brands/bolle) - [Carrera](/demand/global-en/brands/carrera) - [Oakley](/demand/global-en/brands/oakley) - [Quay](/demand/global-en/brands/quay) - [Ray-Ban](/demand/global-en/brands/ray-ban) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sunglasses brands worldwide? In September 2026, Ray-Ban was the most searched among sunglasses brands worldwide, with an estimated 2.2M branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sunglasses brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sunglasses-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunglasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.