--- title: "Sunglass brands: Which brands are most popular in search?" description: "Compare the sunglasses brands people buy. Share of Search among Gucci, Ray-Ban, Oakley, Prada and Maui Jim, the sunglass brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sunglass-brands" publisher: "Brandwave" --- # Sunglass brands: Which brands are most popular in search? Compare the sunglasses brands people buy. Share of Search among Gucci, Ray-Ban, Oakley, Prada and Maui Jim, the sunglass brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sunglass brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gucci, 29.2% ## Which brand is most popular in search among sunglass brands worldwide? - Gucci and Ray-Ban share the highest estimated Share of Search among sunglass brands worldwide, at 29.2% in August 2026. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide decreased from 37% to 29.2%. - Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide increased from 20.2% to 29.2%. - Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide increased from 16.6% to 19.5%. - Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide decreased from 24.7% to 19.5%. - Across the 11 months ending August 2026, Maui Jim’s estimated Share of Search among sunglass brands worldwide increased from 1.5% to 2.6%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide peaked at 37% in October 2025 and was lowest at 27.3% in June 2026. - Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide peaked at 33.3% in June 2026 and was lowest at 20.2% in October 2025. - Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide peaked at 19.5% in August 2026 and was lowest at 15.8% in December 2025. - Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide peaked at 24.7% in October 2025 and was lowest at 18.2% in June 2026. - Across the 11 months ending August 2026, Maui Jim’s estimated Share of Search among sunglass brands worldwide peaked at 3% in June 2026 and was lowest at 1.4% in January 2026. - Across the 11 months ending August 2026, Ray-Ban rose from 3rd to 2nd among sunglass brands worldwide. - Across the 11 months ending August 2026, Oakley rose from 4th to 3rd among sunglass brands worldwide. - Across the 11 months ending August 2026, Prada fell from 2nd to 4th among sunglass brands worldwide. ## Compare search popularity between leading brands - [Gucci vs Ray-Ban: compare search popularity](/demand/global-en/compare/gucci-vs-ray-ban): 29.2% Share of Search each. - [Gucci vs Oakley: compare search popularity](/demand/global-en/compare/gucci-vs-oakley): 29.2% against 19.5% Share of Search. - [Gucci vs Prada: compare search popularity](/demand/global-en/compare/gucci-vs-prada): 29.2% against 19.5% Share of Search. - [Gucci vs Maui Jim: compare search popularity](/demand/global-en/compare/gucci-vs-maui-jim): 29.2% against 2.6% Share of Search. - [Ray-Ban vs Oakley: compare search popularity](/demand/global-en/compare/oakley-vs-ray-ban): 29.2% against 19.5% Share of Search. - [Ray-Ban vs Prada: compare search popularity](/demand/global-en/compare/prada-vs-ray-ban): 29.2% against 19.5% Share of Search. - [Ray-Ban vs Maui Jim: compare search popularity](/demand/global-en/compare/maui-jim-vs-ray-ban): 29.2% against 2.6% Share of Search. - [Oakley vs Prada: compare search popularity](/demand/global-en/compare/oakley-vs-prada): 19.5% Share of Search each. - [Oakley vs Maui Jim: compare search popularity](/demand/global-en/compare/maui-jim-vs-oakley): 19.5% against 2.6% Share of Search. - [Prada vs Maui Jim: compare search popularity](/demand/global-en/compare/maui-jim-vs-prada): 19.5% against 2.6% Share of Search. ## How did search popularity change for sunglass brands worldwide in August 2026? - In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%. - In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%. - In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%. - In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%. - Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gucci | 29.2% | 2.7M | 0.0% | Kering | | 2 | Ray-Ban | 29.2% | 2.7M | -18.2% | Ray-Ban | | 3 | Oakley | 19.5% | 1.8M | 0.0% | Oakley | | 4 | Prada | 19.5% | 1.8M | 0.0% | Prada | | 5 | Maui Jim | 2.6% | 246K | -18.3% | Maui Jim | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gucci | 3.4M | 37% | 1 | | Oct 2025 | Prada | 2.2M | 24.7% | 2 | | Oct 2025 | Ray-Ban | 1.8M | 20.2% | 3 | | Oct 2025 | Oakley | 1.5M | 16.6% | 4 | | Oct 2025 | Maui Jim | 135K | 1.5% | 5 | | Nov 2025 | Gucci | 3.4M | 32.4% | 1 | | Nov 2025 | Ray-Ban | 2.7M | 26.5% | 2 | | Nov 2025 | Prada | 2.2M | 21.7% | 3 | | Nov 2025 | Oakley | 1.8M | 17.7% | 4 | | Nov 2025 | Maui Jim | 165K | 1.6% | 5 | | Dec 2025 | Gucci | 4.1M | 35.4% | 1 | | Dec 2025 | Prada | 2.7M | 23.7% | 2 | | Dec 2025 | Ray-Ban | 2.7M | 23.7% | 3 | | Dec 2025 | Oakley | 1.8M | 15.8% | 4 | | Dec 2025 | Maui Jim | 165K | 1.4% | 5 | | Jan 2026 | Gucci | 3.4M | 34.2% | 1 | | Jan 2026 | Prada | 2.2M | 22.9% | 2 | | Jan 2026 | Ray-Ban | 2.2M | 22.9% | 3 | | Jan 2026 | Oakley | 1.8M | 18.7% | 4 | | Jan 2026 | Maui Jim | 135K | 1.4% | 5 | | Feb 2026 | Gucci | 2.7M | 32.4% | 1 | | Feb 2026 | Ray-Ban | 2.2M | 26.5% | 2 | | Feb 2026 | Prada | 1.8M | 21.7% | 3 | | Feb 2026 | Oakley | 1.5M | 17.8% | 4 | | Feb 2026 | Maui Jim | 135K | 1.6% | 5 | | Mar 2026 | Gucci | 3.4M | 33.7% | 1 | | Mar 2026 | Ray-Ban | 2.7M | 27.5% | 2 | | Mar 2026 | Oakley | 1.8M | 18.4% | 3 | | Mar 2026 | Prada | 1.8M | 18.4% | 4 | | Mar 2026 | Maui Jim | 201K | 2% | 5 | | Apr 2026 | Gucci | 3.4M | 30.4% | 1 | | Apr 2026 | Ray-Ban | 3.4M | 30.4% | 2 | | Apr 2026 | Prada | 2.2M | 20.3% | 3 | | Apr 2026 | Oakley | 1.8M | 16.6% | 4 | | Apr 2026 | Maui Jim | 246K | 2.2% | 5 | | May 2026 | Gucci | 3.4M | 30.4% | 1 | | May 2026 | Ray-Ban | 3.4M | 30.4% | 2 | | May 2026 | Prada | 2.2M | 20.3% | 3 | | May 2026 | Oakley | 1.8M | 16.6% | 4 | | May 2026 | Maui Jim | 246K | 2.2% | 5 | | Jun 2026 | Ray-Ban | 3.4M | 33.3% | 1 | | Jun 2026 | Gucci | 2.7M | 27.3% | 2 | | Jun 2026 | Oakley | 1.8M | 18.2% | 3 | | Jun 2026 | Prada | 1.8M | 18.2% | 4 | | Jun 2026 | Maui Jim | 301K | 3% | 5 | | Jul 2026 | Ray-Ban | 3.4M | 33.3% | 1 | | Jul 2026 | Gucci | 2.7M | 27.3% | 2 | | Jul 2026 | Oakley | 1.8M | 18.2% | 3 | | Jul 2026 | Prada | 1.8M | 18.2% | 4 | | Jul 2026 | Maui Jim | 301K | 3% | 5 | | Aug 2026 | Gucci | 2.7M | 29.2% | 1 | | Aug 2026 | Ray-Ban | 2.7M | 29.2% | 2 | | Aug 2026 | Oakley | 1.8M | 19.5% | 3 | | Aug 2026 | Prada | 1.8M | 19.5% | 4 | | Aug 2026 | Maui Jim | 246K | 2.6% | 5 | | Sep 2026 | Gucci | — | — | — | | Sep 2026 | Maui Jim | — | — | — | | Sep 2026 | Oakley | — | — | — | | Sep 2026 | Prada | — | — | — | | Sep 2026 | Ray-Ban | — | — | — | ## What is being compared - **Gucci**: Measured on the search term “gucci”. - **Maui Jim**: Measured on the search term “maui jim”. - **Oakley**: Measured on the search term “oakley”. - **Prada**: Measured on the search term “prada”. - **Ray-Ban**: Measured on the search term “ray ban”. - [Gucci](/demand/global-en/brands/gucci) - [Maui Jim](/demand/global-en/brands/maui-jim) - [Oakley](/demand/global-en/brands/oakley) - [Prada](/demand/global-en/brands/prada) - [Ray-Ban](/demand/global-en/brands/ray-ban) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sunglass brands worldwide? Gucci and Ray-Ban share the highest estimated Share of Search among sunglass brands worldwide, at 29.2% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sunglass brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sunglass-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sunglass-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.