---
title: "Sun hat brands: Which brands are most popular in search?"
description: "Compare the sun hat brands people buy. Share of Search among Wallaroo, Tilley, Solbari, Sunday Afternoons, Aussie Chiller and Siggi, the sun hat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sun-hat-brands"
publisher: "Brandwave"
---

# Sun hat brands: Which brands are most popular in search?

Compare the sun hat brands people buy. Share of Search among Wallaroo, Tilley, Solbari, Sunday Afternoons, Aussie Chiller and Siggi, the sun hat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sun hat brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wallaroo, 36.6%

## Which brand is most popular in search among sun hat brands worldwide?

- In August 2026, Wallaroo was the most searched among sun hat brands worldwide, with an estimated 33.1K branded searches and 36.6% estimated Share of Search within this set.
- Tilley is in 2nd place, 12.1 percentage points behind at 24.6% Share of Search.
- Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide decreased from 45.7% to 36.6%.
- Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide increased from 9.1% to 13.4%.
- Across the 11 months ending August 2026, Aussie Chiller’s estimated Share of Search among sun hat brands worldwide increased from 3.3% to 9%.
- Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide peaked at 52.4% in February 2026 and was lowest at 27.7% in June 2026.
- Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide peaked at 25.5% in November 2025 and was lowest at 16.6% in April 2026.
- Across the 11 months ending August 2026, Solbari’s estimated Share of Search among sun hat brands worldwide peaked at 20.8% in November 2025 and was lowest at 12.8% in February 2026.
- Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide peaked at 18.6% in June 2026 and was lowest at 7% in January 2026.
- Across the 11 months ending August 2026, Aussie Chiller’s estimated Share of Search among sun hat brands worldwide peaked at 13.3% in July 2026 and was lowest at 3.3% in October 2025.
- Across the 11 months ending August 2026, Tilley, Solbari and Siggi held steady: their estimated Share of Search among sun hat brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wallaroo vs Tilley: compare search popularity](/demand/global-en/compare/tilley-vs-wallaroo): 36.6% against 24.6% Share of Search.
- [Wallaroo vs Solbari: compare search popularity](/demand/global-en/compare/solbari-vs-wallaroo): 36.6% against 16.4% Share of Search.
- [Wallaroo vs Sunday Afternoons: compare search popularity](/demand/global-en/compare/sunday-afternoons-vs-wallaroo): 36.6% against 13.4% Share of Search.
- [Wallaroo vs Aussie Chiller: compare search popularity](/demand/global-en/compare/aussie-chiller-vs-wallaroo): 36.6% against 9% Share of Search.
- [Tilley vs Solbari: compare search popularity](/demand/global-en/compare/solbari-vs-tilley): 24.6% against 16.4% Share of Search.
- [Tilley vs Sunday Afternoons: compare search popularity](/demand/global-en/compare/sunday-afternoons-vs-tilley): 24.6% against 13.4% Share of Search.
- [Tilley vs Aussie Chiller: compare search popularity](/demand/global-en/compare/aussie-chiller-vs-tilley): 24.6% against 9% Share of Search.
- [Solbari vs Sunday Afternoons: compare search popularity](/demand/global-en/compare/solbari-vs-sunday-afternoons): 16.4% against 13.4% Share of Search.
- [Solbari vs Aussie Chiller: compare search popularity](/demand/global-en/compare/aussie-chiller-vs-solbari): 16.4% against 9% Share of Search.
- [Sunday Afternoons vs Aussie Chiller: compare search popularity](/demand/global-en/compare/aussie-chiller-vs-sunday-afternoons): 13.4% against 9% Share of Search.

## How did search popularity change for sun hat brands worldwide in August 2026?

- In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 29.7% to 36.6%.
- In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.
- In August 2026, Sunday Afternoons lost estimated Share of Search among sun hat brands worldwide, from 16.3% to 13.4%.
- Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.
- Estimated monthly branded searches for Solbari worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wallaroo | 36.6% | 33.1K | 0.0% | Wallaroo |
| 2 | Tilley | 24.6% | 22.2K | -18.1% | Tilley |
| 3 | Solbari | 16.4% | 14.8K | -18.2% | Solbari |
| 4 | Sunday Afternoons | 13.4% | 12.1K | -33.1% | Sunday Afternoons |
| 5 | Aussie Chiller | 9% | 8.1K | -45.3% | Aussie Chiller |
| 6 | Siggi | 0.12% | 110 | -21.4% | Siggi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wallaroo | 33.1K | 45.7% | 1 |
| Oct 2025 | Tilley | 18.1K | 25% | 2 |
| Oct 2025 | Solbari | 12.1K | 16.7% | 3 |
| Oct 2025 | Sunday Afternoons | 6.6K | 9.1% | 4 |
| Oct 2025 | Aussie Chiller | 2.4K | 3.3% | 5 |
| Oct 2025 | Siggi | 110 | 0.15% | 6 |
| Nov 2025 | Wallaroo | 33.1K | 38% | 1 |
| Nov 2025 | Tilley | 22.2K | 25.5% | 2 |
| Nov 2025 | Solbari | 18.1K | 20.8% | 3 |
| Nov 2025 | Sunday Afternoons | 8.1K | 9.3% | 4 |
| Nov 2025 | Aussie Chiller | 5.4K | 6.2% | 5 |
| Nov 2025 | Siggi | 110 | 0.13% | 6 |
| Dec 2025 | Wallaroo | 40.5K | 44.6% | 1 |
| Dec 2025 | Tilley | 22.2K | 24.4% | 2 |
| Dec 2025 | Solbari | 14.8K | 16.3% | 3 |
| Dec 2025 | Aussie Chiller | 6.6K | 7.3% | 4 |
| Dec 2025 | Sunday Afternoons | 6.6K | 7.3% | 5 |
| Dec 2025 | Siggi | 140 | 0.15% | 6 |
| Jan 2026 | Wallaroo | 49.5K | 52.4% | 1 |
| Jan 2026 | Tilley | 18.1K | 19.1% | 2 |
| Jan 2026 | Solbari | 14.8K | 15.7% | 3 |
| Jan 2026 | Sunday Afternoons | 6.6K | 7% | 4 |
| Jan 2026 | Aussie Chiller | 5.4K | 5.7% | 5 |
| Jan 2026 | Siggi | 140 | 0.15% | 6 |
| Feb 2026 | Wallaroo | 40.5K | 52.4% | 1 |
| Feb 2026 | Tilley | 14.8K | 19.1% | 2 |
| Feb 2026 | Solbari | 9.9K | 12.8% | 3 |
| Feb 2026 | Sunday Afternoons | 6.6K | 8.5% | 4 |
| Feb 2026 | Aussie Chiller | 5.4K | 7% | 5 |
| Feb 2026 | Siggi | 110 | 0.14% | 6 |
| Mar 2026 | Wallaroo | 40.5K | 43.9% | 1 |
| Mar 2026 | Tilley | 18.1K | 19.6% | 2 |
| Mar 2026 | Solbari | 14.8K | 16.1% | 3 |
| Mar 2026 | Sunday Afternoons | 12.1K | 13.1% | 4 |
| Mar 2026 | Aussie Chiller | 6.6K | 7.2% | 5 |
| Mar 2026 | Siggi | 110 | 0.12% | 6 |
| Apr 2026 | Wallaroo | 49.5K | 45.5% | 1 |
| Apr 2026 | Solbari | 18.1K | 16.6% | 2 |
| Apr 2026 | Tilley | 18.1K | 16.6% | 3 |
| Apr 2026 | Sunday Afternoons | 14.8K | 13.6% | 4 |
| Apr 2026 | Aussie Chiller | 8.1K | 7.5% | 5 |
| Apr 2026 | Siggi | 110 | 0.1% | 6 |
| May 2026 | Wallaroo | 33.1K | 30.7% | 1 |
| May 2026 | Solbari | 22.2K | 20.6% | 2 |
| May 2026 | Tilley | 22.2K | 20.6% | 3 |
| May 2026 | Sunday Afternoons | 18.1K | 16.8% | 4 |
| May 2026 | Aussie Chiller | 12.1K | 11.2% | 5 |
| May 2026 | Siggi | 140 | 0.13% | 6 |
| Jun 2026 | Wallaroo | 33.1K | 27.7% | 1 |
| Jun 2026 | Tilley | 27.1K | 22.7% | 2 |
| Jun 2026 | Solbari | 22.2K | 18.6% | 3 |
| Jun 2026 | Sunday Afternoons | 22.2K | 18.6% | 4 |
| Jun 2026 | Aussie Chiller | 14.8K | 12.4% | 5 |
| Jun 2026 | Siggi | 170 | 0.14% | 6 |
| Jul 2026 | Wallaroo | 33.1K | 29.7% | 1 |
| Jul 2026 | Tilley | 27.1K | 24.3% | 2 |
| Jul 2026 | Solbari | 18.1K | 16.3% | 3 |
| Jul 2026 | Sunday Afternoons | 18.1K | 16.3% | 4 |
| Jul 2026 | Aussie Chiller | 14.8K | 13.3% | 5 |
| Jul 2026 | Siggi | 140 | 0.13% | 6 |
| Aug 2026 | Wallaroo | 33.1K | 36.6% | 1 |
| Aug 2026 | Tilley | 22.2K | 24.6% | 2 |
| Aug 2026 | Solbari | 14.8K | 16.4% | 3 |
| Aug 2026 | Sunday Afternoons | 12.1K | 13.4% | 4 |
| Aug 2026 | Aussie Chiller | 8.1K | 9% | 5 |
| Aug 2026 | Siggi | 110 | 0.12% | 6 |
| Sep 2026 | Aussie Chiller | — | — | — |
| Sep 2026 | Siggi | — | — | — |
| Sep 2026 | Solbari | — | — | — |
| Sep 2026 | Sunday Afternoons | — | — | — |
| Sep 2026 | Tilley | — | — | — |
| Sep 2026 | Wallaroo | — | — | — |

## What is being compared

- **Aussie Chiller**: Measured on the search term “aussie chiller hat”.
- **Siggi**: Measured on the search term “siggi hat”.
- **Solbari**: Measured on the search term “solbari”.
- **Sunday Afternoons**: Measured on the search term “sunday afternoons hats”.
- **Tilley**: Measured on the search term “tilley”.
- **Wallaroo**: Measured on the search term “wallaroo”.

- [Aussie Chiller](/demand/global-en/brands/aussie-chiller)
- [Siggi](/demand/global-en/brands/siggi)
- [Solbari](/demand/global-en/brands/solbari)
- [Sunday Afternoons](/demand/global-en/brands/sunday-afternoons)
- [Tilley](/demand/global-en/brands/tilley)
- [Wallaroo](/demand/global-en/brands/wallaroo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sun hat brands worldwide?

In August 2026, Wallaroo was the most searched among sun hat brands worldwide, with an estimated 33.1K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sun hat brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sun-hat-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sun-hat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.