--- title: "Neutrogena vs Nivea: Which is searched more?" description: "Is Neutrogena or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sun cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sun-cream-brands/compare/neutrogena-vs-nivea" publisher: "Brandwave" --- # Neutrogena vs Nivea: Which is searched more? Is Neutrogena or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sun cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Neutrogena and Nivea - **Competitive set**: Sun cream brands - **Market**: Global - **Month measured**: Sep 2026 - **Neutrogena Share of Search**: 2.8% - **Nivea Share of Search**: 23.9% ## Is Neutrogena or Nivea more popular in search? - In September 2026, Nivea had more branded searches than Neutrogena among sun cream brands worldwide. Nivea had about 948,000 branded searches, while Neutrogena had 112,000. Nivea made up 23.9% of all sun cream brand searches we track, and Neutrogena accounted for 2.8%. - Nivea was ahead of Neutrogena in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Neutrogena’s share of searches among sun cream brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 92.9K to 112K. - Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands worldwide moved from 21.7% to 23.9%, and its estimated monthly branded searches moved from 825K to 948K. ## Top sun cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Eucerin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | EltaMD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Neutrogena | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Blue Lizard | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Childs Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sun cream brands - Asked ChatGPT "Which sun cream brand should I buy?": 1. La Roche-Posay, 2. Eucerin, 3. Neutrogena - Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Eucerin, 3. EltaMD, 4. Neutrogena, 5. Blue Lizard - Asked ChatGPT "What's the best sun cream brand for sensitive skin?": 1. La Roche-Posay, 2. Blue Lizard, 3. Eucerin, 4. EltaMD - Searched Google, AI Overview "sun cream brands": 1. EltaMD, 2. Neutrogena - Searched Google, AI Overview "sun cream for sensitive skin": 1. EltaMD, 2. Blue Lizard Not named in any answer: Nivea, COSRX and Childs Farm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sun cream brands worldwide in September 2026? - In September 2026, Nivea gained share of searches among sun cream brands worldwide, from 22% to 23.9%. - Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026. ## Month by month | Month | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.9K | 2.4% | 5 | 825K | 21.7% | 2 | | Nov 2025 | 92.9K | 2% | 5 | 1.1M | 22.6% | 2 | | Dec 2025 | 92.9K | 2.1% | 5 | 886K | 20.5% | 2 | | Jan 2026 | 92.9K | 2.1% | 5 | 1M | 22.6% | 2 | | Feb 2026 | 114K | 2.7% | 5 | 850K | 19.9% | 2 | | Mar 2026 | 169K | 3.3% | 5 | 850K | 16.7% | 2 | | Apr 2026 | 170K | 3.3% | 5 | 850K | 16.7% | 2 | | May 2026 | 170K | 3.3% | 5 | 850K | 16.5% | 2 | | Jun 2026 | 169K | 3.8% | 5 | 825K | 18.6% | 2 | | Jul 2026 | 139K | 3% | 5 | 1.1M | 23.7% | 2 | | Aug 2026 | 113K | 2.6% | 5 | 973K | 22% | 2 | | Sep 2026 | 112K | 2.8% | 5 | 948K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Neutrogena’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Neutrogena**: Measured on the search terms “neutrogena sunblock”, “neutrogena sunscreen” and “neutrogena suntan lotion”, summed into one figure. - **Nivea**: Measured on the search terms “nivea”, “nivea cream” and “nivea creme”, summed into one figure. - [Neutrogena profile](/demand/global-en/brands/neutrogena) - [Nivea profile](/demand/global-en/brands/nivea) - [All sun cream brands worldwide](/demand/global-en/categories/sun-cream-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Neutrogena or Nivea more popular in search? In September 2026, Nivea had more branded searches than Neutrogena among sun cream brands worldwide. Nivea had about 948,000 branded searches, while Neutrogena had 112,000. Nivea made up 23.9% of all sun cream brand searches we track, and Neutrogena accounted for 2.8%. ## Cite this page Brandwave. "Neutrogena vs Nivea: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sun-cream-brands/compare/neutrogena-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sun-cream-brands/compare/neutrogena-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.