---
title: "Sugar: Which are searched most?"
description: "Compare the sugar people buy. Share of Search among Silver Spoon, Tate & Lyle, Billington's, Domino, Sugar In The Raw and C&H, the sugar Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sugar"
publisher: "Brandwave"
---

# Sugar: Which are searched most?

Compare the sugar people buy. Share of Search among Silver Spoon, Tate & Lyle, Billington's, Domino, Sugar In The Raw and C&H, the sugar Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sugar
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Silver Spoon, 60.9%

## Which brand is most popular in search among sugar worldwide?

- In August 2026, Silver Spoon was the most searched among sugar worldwide, with an estimated 201K branded searches and 60.9% estimated Share of Search within this set.
- Tate & Lyle is in 2nd place, 36.3 percentage points behind at 24.6% Share of Search.
- Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide increased from 56.7% to 60.9%.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide decreased from 28% to 24.6%.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide decreased from 5.1% to 4.5%.
- Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide decreased from 4.2% to 3.7%.
- Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide peaked at 60.9% in August 2026 and was lowest at 48.5% in June 2026.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide peaked at 35.7% in June 2026 and was lowest at 24.1% in February 2026.
- Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide peaked at 7.2% in February 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Domino’s estimated Share of Search among sugar worldwide peaked at 5.4% in November 2025 and was lowest at 4.2% in May 2026.
- Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide peaked at 5.3% in June 2026 and was lowest at 3.6% in February 2026.
- Across the 11 months ending August 2026, Billington's and C&H held steady: their estimated Share of Search among sugar worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Silver Spoon vs Tate & Lyle: compare search popularity](/demand/global-en/compare/silver-spoon-vs-tate-lyle): 60.9% against 24.6% Share of Search.
- [Silver Spoon vs Billington's: compare search popularity](/demand/global-en/compare/billington-s-vs-silver-spoon): 60.9% against 6% Share of Search.
- [Silver Spoon vs Domino: compare search popularity](/demand/global-en/compare/domino-vs-silver-spoon): 60.9% against 4.5% Share of Search.
- [Silver Spoon vs Sugar In The Raw: compare search popularity](/demand/global-en/compare/silver-spoon-vs-sugar-in-the-raw): 60.9% against 3.7% Share of Search.
- [Tate & Lyle vs Billington's: compare search popularity](/demand/global-en/compare/billington-s-vs-tate-lyle): 24.6% against 6% Share of Search.
- [Tate & Lyle vs Domino: compare search popularity](/demand/global-en/compare/domino-vs-tate-lyle): 24.6% against 4.5% Share of Search.
- [Tate & Lyle vs Sugar In The Raw: compare search popularity](/demand/global-en/compare/sugar-in-the-raw-vs-tate-lyle): 24.6% against 3.7% Share of Search.
- [Billington's vs Domino: compare search popularity](/demand/global-en/compare/billington-s-vs-domino): 6% against 4.5% Share of Search.
- [Billington's vs Sugar In The Raw: compare search popularity](/demand/global-en/compare/billington-s-vs-sugar-in-the-raw): 6% against 3.7% Share of Search.
- [Domino vs Sugar In The Raw: compare search popularity](/demand/global-en/compare/domino-vs-sugar-in-the-raw): 4.5% against 3.7% Share of Search.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 99.3K to 81.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Silver Spoon | 60.9% | 201K | 0.0% | Silver Spoon |
| 2 | Tate & Lyle | 24.6% | 81.3K | 0.0% | Tate & Lyle |
| 3 | Billington's | 6% | 19.8K | 0.0% | Billington's |
| 4 | Domino | 4.5% | 14.8K | 0.0% | Domino |
| 5 | Sugar In The Raw | 3.7% | 12.1K | -0.1% | Sugar In The Raw |
| 6 | C&H | 0.3% | 1K | -47.4% | C&H |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Silver Spoon | 201K | 56.7% | 1 |
| Oct 2025 | Tate & Lyle | 99.3K | 28% | 2 |
| Oct 2025 | Billington's | 19.8K | 5.6% | 3 |
| Oct 2025 | Domino | 18.1K | 5.1% | 4 |
| Oct 2025 | Sugar In The Raw | 14.8K | 4.2% | 5 |
| Oct 2025 | C&H | 1.3K | 0.37% | 6 |
| Nov 2025 | Silver Spoon | 201K | 60.2% | 1 |
| Nov 2025 | Tate & Lyle | 81.3K | 24.4% | 2 |
| Nov 2025 | Billington's | 19.8K | 5.9% | 3 |
| Nov 2025 | Domino | 18.1K | 5.4% | 4 |
| Nov 2025 | Sugar In The Raw | 12.1K | 3.6% | 5 |
| Nov 2025 | C&H | 1.3K | 0.39% | 6 |
| Dec 2025 | Silver Spoon | 201K | 60.2% | 1 |
| Dec 2025 | Tate & Lyle | 81.3K | 24.4% | 2 |
| Dec 2025 | Billington's | 19.8K | 5.9% | 3 |
| Dec 2025 | Domino | 18.1K | 5.4% | 4 |
| Dec 2025 | Sugar In The Raw | 12.1K | 3.6% | 5 |
| Dec 2025 | C&H | 1.3K | 0.39% | 6 |
| Jan 2026 | Silver Spoon | 201K | 59.8% | 1 |
| Jan 2026 | Tate & Lyle | 81.3K | 24.2% | 2 |
| Jan 2026 | Billington's | 19.8K | 5.9% | 3 |
| Jan 2026 | Domino | 18.1K | 5.4% | 4 |
| Jan 2026 | Sugar In The Raw | 14.8K | 4.4% | 5 |
| Jan 2026 | C&H | 1.3K | 0.39% | 6 |
| Feb 2026 | Silver Spoon | 201K | 59.5% | 1 |
| Feb 2026 | Tate & Lyle | 81.3K | 24.1% | 2 |
| Feb 2026 | Billington's | 24.3K | 7.2% | 3 |
| Feb 2026 | Domino | 18.1K | 5.4% | 4 |
| Feb 2026 | Sugar In The Raw | 12.1K | 3.6% | 5 |
| Feb 2026 | C&H | 1K | 0.3% | 6 |
| Mar 2026 | Silver Spoon | 201K | 60.9% | 1 |
| Mar 2026 | Tate & Lyle | 81.3K | 24.6% | 2 |
| Mar 2026 | Billington's | 19.8K | 6% | 3 |
| Mar 2026 | Domino | 14.8K | 4.5% | 4 |
| Mar 2026 | Sugar In The Raw | 12.1K | 3.7% | 5 |
| Mar 2026 | C&H | 1K | 0.3% | 6 |
| Apr 2026 | Silver Spoon | 201K | 60.9% | 1 |
| Apr 2026 | Tate & Lyle | 81.3K | 24.6% | 2 |
| Apr 2026 | Billington's | 19.8K | 6% | 3 |
| Apr 2026 | Domino | 14.8K | 4.5% | 4 |
| Apr 2026 | Sugar In The Raw | 12.1K | 3.7% | 5 |
| Apr 2026 | C&H | 1K | 0.3% | 6 |
| May 2026 | Silver Spoon | 201K | 57.3% | 1 |
| May 2026 | Tate & Lyle | 99.3K | 28.3% | 2 |
| May 2026 | Billington's | 19.8K | 5.6% | 3 |
| May 2026 | Sugar In The Raw | 14.8K | 4.2% | 4 |
| May 2026 | Domino | 14.8K | 4.2% | 5 |
| May 2026 | C&H | 1K | 0.29% | 6 |
| Jun 2026 | Silver Spoon | 165K | 48.5% | 1 |
| Jun 2026 | Tate & Lyle | 122K | 35.7% | 2 |
| Jun 2026 | Billington's | 19.8K | 5.8% | 3 |
| Jun 2026 | Sugar In The Raw | 18.1K | 5.3% | 4 |
| Jun 2026 | Domino | 14.8K | 4.3% | 5 |
| Jun 2026 | C&H | 1.3K | 0.38% | 6 |
| Jul 2026 | Silver Spoon | 201K | 60.7% | 1 |
| Jul 2026 | Tate & Lyle | 81.3K | 24.6% | 2 |
| Jul 2026 | Billington's | 19.8K | 6% | 3 |
| Jul 2026 | Domino | 14.8K | 4.5% | 4 |
| Jul 2026 | Sugar In The Raw | 12.1K | 3.7% | 5 |
| Jul 2026 | C&H | 1.9K | 0.57% | 6 |
| Aug 2026 | Silver Spoon | 201K | 60.9% | 1 |
| Aug 2026 | Tate & Lyle | 81.3K | 24.6% | 2 |
| Aug 2026 | Billington's | 19.8K | 6% | 3 |
| Aug 2026 | Domino | 14.8K | 4.5% | 4 |
| Aug 2026 | Sugar In The Raw | 12.1K | 3.7% | 5 |
| Aug 2026 | C&H | 1K | 0.3% | 6 |
| Sep 2026 | Billington's | — | — | — |
| Sep 2026 | C&H | — | — | — |
| Sep 2026 | Domino | — | — | — |
| Sep 2026 | Silver Spoon | — | — | — |
| Sep 2026 | Sugar In The Raw | — | — | — |
| Sep 2026 | Tate & Lyle | — | — | — |

## What is being compared

- **Billington's**: Measured on the search terms “billington s”, “billingtons” and “billingtons sugar”, summed into one figure.
- **C&H**: Measured on the search term “c and h sugar”.
- **Domino**: Measured on the search term “domino sugar”.
- **Silver Spoon**: Measured on the search term “silver spoon”.
- **Sugar In The Raw**: Measured on the search terms “sugar in the raw” and “sugarintheraw”, summed into one figure.
- **Tate & Lyle**: Measured on the search terms “tate and lyle”, “tate lyle” and “tatelyle”, summed into one figure.

- [Billington's](/demand/global-en/brands/billington-s)
- [C&H](/demand/global-en/brands/c-h)
- [Domino](/demand/global-en/brands/domino)
- [Silver Spoon](/demand/global-en/brands/silver-spoon)
- [Sugar In The Raw](/demand/global-en/brands/sugar-in-the-raw)
- [Tate & Lyle](/demand/global-en/brands/tate-lyle)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sugar worldwide?

In August 2026, Silver Spoon was the most searched among sugar worldwide, with an estimated 201K branded searches and 60.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sugar: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sugar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sugar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.