---
title: "Subscription payment recovery platforms: Which brands are most popular in search?"
description: "Compare services and tools used to recover failed subscription payments. Share of Search among Churn Buster, Butter Payments, Paddle Retain, FlexPay and Gravy, the subscription payment recovery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/subscription-payment-recovery-platforms"
publisher: "Brandwave"
---

# Subscription payment recovery platforms: Which brands are most popular in search?

Compare services and tools used to recover failed subscription payments. Share of Search among Churn Buster, Butter Payments, Paddle Retain, FlexPay and Gravy, the subscription payment recovery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Subscription payment recovery platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Churn Buster, 47.1%

## Which brand is most popular in search among subscription payment recovery platforms worldwide?

- In August 2026, Churn Buster was the most searched among subscription payment recovery platforms worldwide, with an estimated 490 branded searches and 47.1% estimated Share of Search within this set.
- Butter Payments is in 2nd place, 7.7 percentage points behind at 39.4% Share of Search.
- Across the 11 months ending August 2026, Churn Buster’s estimated Share of Search among subscription payment recovery platforms worldwide increased from 29.5% to 47.1%.
- Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide decreased from 55.4% to 39.4%.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide increased from 8.4% to 10.6%.
- Across the 11 months ending August 2026, FlexPay’s estimated Share of Search among subscription payment recovery platforms worldwide decreased from 5.4% to 1.9%.
- Across the 11 months ending August 2026, Churn Buster’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 54.5% in May 2026 and was lowest at 29.5% in October 2025.
- Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide peaked at 55.4% in October 2025 and was lowest at 30.9% in May 2026.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 14.4% in December 2025 and was lowest at 8.4% in October 2025.
- Across the 11 months ending August 2026, FlexPay’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 5.4% in October 2025 and was lowest at 0.91% in May 2026.
- Across the 11 months ending August 2026, Gravy’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 2% in June 2026 and was lowest at 0.96% in August 2026.
- Across the 11 months ending August 2026, Churn Buster rose from 2nd to 1st among subscription payment recovery platforms worldwide.
- Across the 11 months ending August 2026, Butter Payments fell from 1st to 2nd among subscription payment recovery platforms worldwide.
- Across the 11 months ending August 2026, Gravy held steady: its estimated Share of Search among subscription payment recovery platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Churn Buster vs Butter Payments: compare search popularity](/demand/global-en/compare/butter-payments-vs-churn-buster): 47.1% against 39.4% Share of Search.
- [Churn Buster vs Paddle Retain: compare search popularity](/demand/global-en/compare/churn-buster-vs-paddle-retain): 47.1% against 10.6% Share of Search.
- [Butter Payments vs Paddle Retain: compare search popularity](/demand/global-en/compare/butter-payments-vs-paddle-retain): 39.4% against 10.6% Share of Search.

## How did search popularity change for subscription payment recovery platforms worldwide in August 2026?

- In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.
- In August 2026, FlexPay gained estimated Share of Search among subscription payment recovery platforms worldwide, from 1% to 1.9%.
- In August 2026, Churn Buster lost estimated Share of Search among subscription payment recovery platforms worldwide, from 50% to 47.1%.
- In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.
- Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Churn Buster | 47.1% | 490 | 0.0% | Churn Buster |
| 2 | Butter Payments | 39.4% | 410 | +20.6% | Butter Payments |
| 3 | Paddle Retain | 10.6% | 110 | -15.4% | Paddle |
| 4 | FlexPay | 1.9% | 20 | +100.0% | FlexPay |
| 5 | Gravy | 0.96% | 10 | 0.0% | Gravy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Butter Payments | 920 | 55.4% | 1 |
| Oct 2025 | Churn Buster | 490 | 29.5% | 2 |
| Oct 2025 | Paddle Retain | 140 | 8.4% | 3 |
| Oct 2025 | FlexPay | 90 | 5.4% | 4 |
| Oct 2025 | Gravy | 20 | 1.2% | 5 |
| Nov 2025 | Butter Payments | 630 | 46.7% | 1 |
| Nov 2025 | Churn Buster | 500 | 37% | 2 |
| Nov 2025 | Paddle Retain | 130 | 9.6% | 3 |
| Nov 2025 | FlexPay | 70 | 5.2% | 4 |
| Nov 2025 | Gravy | 20 | 1.5% | 5 |
| Dec 2025 | Churn Buster | 490 | 44.1% | 1 |
| Dec 2025 | Butter Payments | 420 | 37.8% | 2 |
| Dec 2025 | Paddle Retain | 160 | 14.4% | 3 |
| Dec 2025 | FlexPay | 20 | 1.8% | 4 |
| Dec 2025 | Gravy | 20 | 1.8% | 5 |
| Jan 2026 | Churn Buster | 600 | 45.5% | 1 |
| Jan 2026 | Butter Payments | 510 | 38.6% | 2 |
| Jan 2026 | Paddle Retain | 160 | 12.1% | 3 |
| Jan 2026 | FlexPay | 30 | 2.3% | 4 |
| Jan 2026 | Gravy | 20 | 1.5% | 5 |
| Feb 2026 | Churn Buster | 730 | 50.7% | 1 |
| Feb 2026 | Butter Payments | 510 | 35.4% | 2 |
| Feb 2026 | Paddle Retain | 160 | 11.1% | 3 |
| Feb 2026 | FlexPay | 20 | 1.4% | 4 |
| Feb 2026 | Gravy | 20 | 1.4% | 5 |
| Mar 2026 | Churn Buster | 740 | 45.7% | 1 |
| Mar 2026 | Butter Payments | 630 | 38.9% | 2 |
| Mar 2026 | Paddle Retain | 200 | 12.3% | 3 |
| Mar 2026 | FlexPay | 30 | 1.9% | 4 |
| Mar 2026 | Gravy | 20 | 1.2% | 5 |
| Apr 2026 | Churn Buster | 610 | 47.3% | 1 |
| Apr 2026 | Butter Payments | 500 | 38.8% | 2 |
| Apr 2026 | Paddle Retain | 140 | 10.9% | 3 |
| Apr 2026 | FlexPay | 20 | 1.6% | 4 |
| Apr 2026 | Gravy | 20 | 1.6% | 5 |
| May 2026 | Churn Buster | 600 | 54.5% | 1 |
| May 2026 | Butter Payments | 340 | 30.9% | 2 |
| May 2026 | Paddle Retain | 130 | 11.8% | 3 |
| May 2026 | Gravy | 20 | 1.8% | 4 |
| May 2026 | FlexPay | 10 | 0.91% | 5 |
| Jun 2026 | Churn Buster | 500 | 50.5% | 1 |
| Jun 2026 | Butter Payments | 340 | 34.3% | 2 |
| Jun 2026 | Paddle Retain | 120 | 12.1% | 3 |
| Jun 2026 | Gravy | 20 | 2% | 4 |
| Jun 2026 | FlexPay | 10 | 1% | 5 |
| Jul 2026 | Churn Buster | 490 | 50% | 1 |
| Jul 2026 | Butter Payments | 340 | 34.7% | 2 |
| Jul 2026 | Paddle Retain | 130 | 13.3% | 3 |
| Jul 2026 | FlexPay | 10 | 1% | 4 |
| Jul 2026 | Gravy | 10 | 1% | 5 |
| Aug 2026 | Churn Buster | 490 | 47.1% | 1 |
| Aug 2026 | Butter Payments | 410 | 39.4% | 2 |
| Aug 2026 | Paddle Retain | 110 | 10.6% | 3 |
| Aug 2026 | FlexPay | 20 | 1.9% | 4 |
| Aug 2026 | Gravy | 10 | 0.96% | 5 |
| Sep 2026 | Butter Payments | — | — | — |
| Sep 2026 | Churn Buster | — | — | — |
| Sep 2026 | FlexPay | — | — | — |
| Sep 2026 | Gravy | — | — | — |
| Sep 2026 | Paddle Retain | — | — | — |

## What is being compared

- **Butter Payments**: Measured on the search terms “butter payments” and “butterpayments”, summed into one figure.
- **Churn Buster**: Measured on the search terms “churn buster”, “churnbuster” and “churnbuster io”, summed into one figure.
- **FlexPay**: Measured on the search term “flexpay io”.
- **Gravy**: Measured on the search terms “gravy payment recovery” and “gravysolutions io”, summed into one figure.
- **Paddle Retain**: Measured on the search terms “paddle retain” and “profitwell retain”, summed into one figure.

- [Butter Payments](/demand/global-en/brands/butter-payments)
- [Churn Buster](/demand/global-en/brands/churn-buster)
- [FlexPay](/demand/global-en/brands/flexpay)
- [Gravy](/demand/global-en/brands/gravy-payments)
- [Paddle Retain](/demand/global-en/brands/paddle-retain)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among subscription payment recovery platforms worldwide?

In August 2026, Churn Buster was the most searched among subscription payment recovery platforms worldwide, with an estimated 490 branded searches and 47.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Subscription payment recovery platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/subscription-payment-recovery-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/subscription-payment-recovery-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.