--- title: "Subscription box platforms: Which brands are most popular in search?" description: "Compare the platforms used to run a subscription box. Share of Search among Cratejoy, Subbly, Recharge, Bold Commerce and PayWhirl, the subscription box platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/subscription-box-platforms" publisher: "Brandwave" --- # Subscription box platforms: Which brands are most popular in search? Compare the platforms used to run a subscription box. Share of Search among Cratejoy, Subbly, Recharge, Bold Commerce and PayWhirl, the subscription box platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Subscription box platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Cratejoy, 51.9% ## Which brand is most popular in search among subscription box platforms worldwide? - In August 2026, Cratejoy was the most searched among subscription box platforms worldwide, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set. - Subbly is in 2nd place, 33.2 percentage points behind at 18.8% Share of Search. - Across the 11 months ending August 2026, Cratejoy’s estimated Share of Search among subscription box platforms worldwide decreased from 57.8% to 51.9%. - Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide increased from 16.7% to 18.8%. - Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide increased from 11.6% to 15.2%. - Across the 11 months ending August 2026, Bold Commerce’s estimated Share of Search among subscription box platforms worldwide increased from 8.8% to 10.4%. - Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide decreased from 5.2% to 3.8%. - Across the 11 months ending August 2026, Cratejoy’s estimated Share of Search among subscription box platforms worldwide peaked at 71.6% in December 2025 and was lowest at 50.1% in June 2026. - Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide peaked at 24% in January 2026 and was lowest at 13.2% in November 2025. - Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide peaked at 15.2% in June 2026 and was lowest at 6.7% in December 2025. - Across the 11 months ending August 2026, Bold Commerce’s estimated Share of Search among subscription box platforms worldwide peaked at 12.2% in June 2026 and was lowest at 5.2% in December 2025. - Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide peaked at 5.2% in October 2025 and was lowest at 2.3% in December 2025. ## Compare search popularity between leading brands - [Cratejoy vs Subbly: compare search popularity](/demand/global-en/compare/cratejoy-vs-subbly): 51.9% against 18.8% Share of Search. - [Cratejoy vs Recharge: compare search popularity](/demand/global-en/compare/cratejoy-vs-recharge): 51.9% against 15.2% Share of Search. - [Cratejoy vs Bold Commerce: compare search popularity](/demand/global-en/compare/bold-vs-cratejoy): 51.9% against 10.4% Share of Search. - [Cratejoy vs PayWhirl: compare search popularity](/demand/global-en/compare/cratejoy-vs-paywhirl): 51.9% against 3.8% Share of Search. - [Subbly vs Recharge: compare search popularity](/demand/global-en/compare/recharge-vs-subbly): 18.8% against 15.2% Share of Search. - [Subbly vs Bold Commerce: compare search popularity](/demand/global-en/compare/bold-vs-subbly): 18.8% against 10.4% Share of Search. - [Subbly vs PayWhirl: compare search popularity](/demand/global-en/compare/paywhirl-vs-subbly): 18.8% against 3.8% Share of Search. - [Recharge vs Bold Commerce: compare search popularity](/demand/global-en/compare/bold-vs-recharge): 15.2% against 10.4% Share of Search. - [Recharge vs PayWhirl: compare search popularity](/demand/global-en/compare/paywhirl-vs-recharge): 15.2% against 3.8% Share of Search. - [Bold Commerce vs PayWhirl: compare search popularity](/demand/global-en/compare/bold-vs-paywhirl): 10.4% against 3.8% Share of Search. ## How did search popularity change for subscription box platforms worldwide in August 2026? - In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%. - Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for Subbly worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. - Estimated monthly branded searches for Bold Commerce worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cratejoy | 51.9% | 3.6K | 0.0% | Cratejoy | | 2 | Subbly | 18.8% | 1.3K | 0.0% | Subbly | | 3 | Recharge | 15.2% | 1.1K | +2.9% | Recharge | | 4 | Bold Commerce | 10.4% | 720 | 0.0% | Bold | | 5 | PayWhirl | 3.8% | 260 | -18.8% | PayWhirl | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cratejoy | 6.6K | 57.8% | 1 | | Oct 2025 | Subbly | 1.9K | 16.7% | 2 | | Oct 2025 | Recharge | 1.3K | 11.6% | 3 | | Oct 2025 | Bold Commerce | 1K | 8.8% | 4 | | Oct 2025 | PayWhirl | 590 | 5.2% | 5 | | Nov 2025 | Cratejoy | 9.9K | 68.7% | 1 | | Nov 2025 | Subbly | 1.9K | 13.2% | 2 | | Nov 2025 | Recharge | 1.1K | 7.9% | 3 | | Nov 2025 | Bold Commerce | 880 | 6.1% | 4 | | Nov 2025 | PayWhirl | 590 | 4.1% | 5 | | Dec 2025 | Cratejoy | 12.1K | 71.6% | 1 | | Dec 2025 | Subbly | 2.4K | 14.2% | 2 | | Dec 2025 | Recharge | 1.1K | 6.7% | 3 | | Dec 2025 | Bold Commerce | 880 | 5.2% | 4 | | Dec 2025 | PayWhirl | 390 | 2.3% | 5 | | Jan 2026 | Cratejoy | 6.6K | 54.6% | 1 | | Jan 2026 | Subbly | 2.9K | 24% | 2 | | Jan 2026 | Recharge | 1.3K | 10.9% | 3 | | Jan 2026 | Bold Commerce | 880 | 7.3% | 4 | | Jan 2026 | PayWhirl | 390 | 3.2% | 5 | | Feb 2026 | Cratejoy | 5.4K | 52.3% | 1 | | Feb 2026 | Subbly | 2.4K | 23.2% | 2 | | Feb 2026 | Recharge | 1.3K | 12.2% | 3 | | Feb 2026 | Bold Commerce | 880 | 8.5% | 4 | | Feb 2026 | PayWhirl | 390 | 3.8% | 5 | | Mar 2026 | Cratejoy | 5.4K | 50.3% | 1 | | Mar 2026 | Subbly | 2.4K | 22.3% | 2 | | Mar 2026 | Recharge | 1.3K | 12.3% | 3 | | Mar 2026 | Bold Commerce | 1.3K | 12.1% | 4 | | Mar 2026 | PayWhirl | 320 | 3% | 5 | | Apr 2026 | Cratejoy | 4.4K | 52% | 1 | | Apr 2026 | Subbly | 1.6K | 18.9% | 2 | | Apr 2026 | Recharge | 1.3K | 14.9% | 3 | | Apr 2026 | Bold Commerce | 880 | 10.4% | 4 | | Apr 2026 | PayWhirl | 320 | 3.8% | 5 | | May 2026 | Cratejoy | 4.4K | 53.1% | 1 | | May 2026 | Subbly | 1.6K | 19.3% | 2 | | May 2026 | Recharge | 1.1K | 13.1% | 3 | | May 2026 | Bold Commerce | 880 | 10.6% | 4 | | May 2026 | PayWhirl | 320 | 3.9% | 5 | | Jun 2026 | Cratejoy | 3.6K | 50.1% | 1 | | Jun 2026 | Subbly | 1.3K | 18.1% | 2 | | Jun 2026 | Recharge | 1.1K | 15.2% | 3 | | Jun 2026 | Bold Commerce | 880 | 12.2% | 4 | | Jun 2026 | PayWhirl | 320 | 4.5% | 5 | | Jul 2026 | Cratejoy | 3.6K | 51.7% | 1 | | Jul 2026 | Subbly | 1.3K | 18.7% | 2 | | Jul 2026 | Recharge | 1K | 14.7% | 3 | | Jul 2026 | Bold Commerce | 720 | 10.3% | 4 | | Jul 2026 | PayWhirl | 320 | 4.6% | 5 | | Aug 2026 | Cratejoy | 3.6K | 51.9% | 1 | | Aug 2026 | Subbly | 1.3K | 18.8% | 2 | | Aug 2026 | Recharge | 1.1K | 15.2% | 3 | | Aug 2026 | Bold Commerce | 720 | 10.4% | 4 | | Aug 2026 | PayWhirl | 260 | 3.8% | 5 | | Sep 2026 | Bold Commerce | — | — | — | | Sep 2026 | Cratejoy | — | — | — | | Sep 2026 | PayWhirl | — | — | — | | Sep 2026 | Recharge | — | — | — | | Sep 2026 | Subbly | — | — | — | ## What is being compared - **Bold Commerce**: Measured on the search term “bold commerce”. - **Cratejoy**: Measured on the search term “cratejoy”. - **PayWhirl**: Measured on the search term “paywhirl”. - **Recharge**: Measured on the search terms “recharge subscriptions” and “recharge subscriptions shopify”, summed into one figure. - **Subbly**: Measured on the search term “subbly”. - [Bold Commerce](/demand/global-en/brands/bold) - [Cratejoy](/demand/global-en/brands/cratejoy) - [PayWhirl](/demand/global-en/brands/paywhirl) - [Recharge](/demand/global-en/brands/recharge) - [Subbly](/demand/global-en/brands/subbly) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among subscription box platforms worldwide? In August 2026, Cratejoy was the most searched among subscription box platforms worldwide, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Subscription box platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/subscription-box-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/subscription-box-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.