--- title: "Subscription billing software: Which are searched most?" description: "Compare the subscription billing software teams use. Share of Search among Chargebee, Recurly, Recharge, Seal Subscriptions and Paddle, the subscription billing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/subscription-billing-software" publisher: "Brandwave" --- # Subscription billing software: Which are searched most? Compare the subscription billing software teams use. Share of Search among Chargebee, Recurly, Recharge, Seal Subscriptions and Paddle, the subscription billing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Subscription billing software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Chargebee, 77.6% ## Which brand is most popular in search among subscription billing software worldwide? - In September 2026, Chargebee was the most searched among subscription billing software worldwide, with an estimated 27.1K branded searches and 77.6% estimated Share of Search within this set. - Recurly is in 2nd place, 62.1 percentage points behind at 15.5% Share of Search. - Across the 12 months ending September 2026, Chargebee’s estimated Share of Search among subscription billing software worldwide increased from 67.9% to 77.6%. - Across the 12 months ending September 2026, Recurly’s estimated Share of Search among subscription billing software worldwide decreased from 24.8% to 15.5%. - Across the 12 months ending September 2026, Chargebee’s estimated Share of Search among subscription billing software worldwide peaked at 78.6% in August 2026 and was lowest at 67.9% in October 2025. - Across the 12 months ending September 2026, Recurly’s estimated Share of Search among subscription billing software worldwide peaked at 24.8% in October 2025 and was lowest at 15.3% in June 2026. - Across the 12 months ending September 2026, Recharge’s estimated Share of Search among subscription billing software worldwide peaked at 3.5% in January 2026 and was lowest at 2.4% in July 2026. - Across the 12 months ending September 2026, Recharge, Seal Subscriptions and Paddle held steady: their estimated Share of Search among subscription billing software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Chargebee vs Recurly: compare search popularity](/demand/global-en/compare/chargebee-vs-recurly): 77.6% against 15.5% Share of Search. - [Chargebee vs Recharge: compare search popularity](/demand/global-en/compare/chargebee-vs-recharge): 77.6% against 3.2% Share of Search. - [Chargebee vs Seal Subscriptions: compare search popularity](/demand/global-en/compare/chargebee-vs-seal-subscriptions): 77.6% against 2.1% Share of Search. - [Recurly vs Recharge: compare search popularity](/demand/global-en/compare/recharge-vs-recurly): 15.5% against 3.2% Share of Search. - [Recurly vs Seal Subscriptions: compare search popularity](/demand/global-en/compare/recurly-vs-seal-subscriptions): 15.5% against 2.1% Share of Search. - [Recharge vs Seal Subscriptions: compare search popularity](/demand/global-en/compare/recharge-vs-seal-subscriptions): 3.2% against 2.1% Share of Search. ## How did search popularity change for subscription billing software worldwide in September 2026? - In September 2026, Recharge gained estimated Share of Search among subscription billing software worldwide, from 2.5% to 3.2%. - In September 2026, Paddle gained estimated Share of Search among subscription billing software worldwide, from 1.1% to 1.7%. - In September 2026, Chargebee lost estimated Share of Search among subscription billing software worldwide, from 78.6% to 77.6%. - Estimated monthly branded searches for Recurly worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for Seal Subscriptions worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Chargebee | 77.6% | 27.1K | -18.1% | Chargebee | | 2 | Recurly | 15.5% | 5.4K | -18.2% | Recurly | | 3 | Recharge | 3.2% | 1.1K | +5.7% | Recharge | | 4 | Seal Subscriptions | 2.1% | 720 | -18.2% | Seal Subscriptions | | 5 | Paddle | 1.7% | 590 | +22.9% | Paddle | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chargebee | 27.1K | 67.9% | 1 | | Oct 2025 | Recurly | 9.9K | 24.8% | 2 | | Oct 2025 | Recharge | 1.3K | 3.3% | 3 | | Oct 2025 | Seal Subscriptions | 1K | 2.5% | 4 | | Oct 2025 | Paddle | 590 | 1.5% | 5 | | Nov 2025 | Chargebee | 27.1K | 71.7% | 1 | | Nov 2025 | Recurly | 8.1K | 21.4% | 2 | | Nov 2025 | Recharge | 1.1K | 3% | 3 | | Nov 2025 | Seal Subscriptions | 1K | 2.6% | 4 | | Nov 2025 | Paddle | 480 | 1.3% | 5 | | Dec 2025 | Chargebee | 27.1K | 74.9% | 1 | | Dec 2025 | Recurly | 6.6K | 18.2% | 2 | | Dec 2025 | Recharge | 1.1K | 3.1% | 3 | | Dec 2025 | Seal Subscriptions | 880 | 2.4% | 4 | | Dec 2025 | Paddle | 480 | 1.3% | 5 | | Jan 2026 | Chargebee | 27.1K | 71.1% | 1 | | Jan 2026 | Recurly | 8.1K | 21.3% | 2 | | Jan 2026 | Recharge | 1.3K | 3.5% | 3 | | Jan 2026 | Seal Subscriptions | 1K | 2.6% | 4 | | Jan 2026 | Paddle | 590 | 1.5% | 5 | | Feb 2026 | Chargebee | 27.1K | 71.2% | 1 | | Feb 2026 | Recurly | 8.1K | 21.3% | 2 | | Feb 2026 | Recharge | 1.3K | 3.3% | 3 | | Feb 2026 | Seal Subscriptions | 1K | 2.6% | 4 | | Feb 2026 | Paddle | 590 | 1.6% | 5 | | Mar 2026 | Chargebee | 33.1K | 74.5% | 1 | | Mar 2026 | Recurly | 8.1K | 18.2% | 2 | | Mar 2026 | Recharge | 1.3K | 3% | 3 | | Mar 2026 | Seal Subscriptions | 1.3K | 2.9% | 4 | | Mar 2026 | Paddle | 590 | 1.3% | 5 | | Apr 2026 | Chargebee | 27.1K | 74.1% | 1 | | Apr 2026 | Recurly | 6.6K | 18.1% | 2 | | Apr 2026 | Recharge | 1.3K | 3.4% | 3 | | Apr 2026 | Seal Subscriptions | 1K | 2.7% | 4 | | Apr 2026 | Paddle | 590 | 1.6% | 5 | | May 2026 | Chargebee | 27.1K | 74.7% | 1 | | May 2026 | Recurly | 6.6K | 18.2% | 2 | | May 2026 | Recharge | 1.1K | 3% | 3 | | May 2026 | Seal Subscriptions | 880 | 2.4% | 4 | | May 2026 | Paddle | 590 | 1.6% | 5 | | Jun 2026 | Chargebee | 27.1K | 77% | 1 | | Jun 2026 | Recurly | 5.4K | 15.3% | 2 | | Jun 2026 | Recharge | 1.1K | 3.1% | 3 | | Jun 2026 | Seal Subscriptions | 1K | 2.8% | 4 | | Jun 2026 | Paddle | 590 | 1.7% | 5 | | Jul 2026 | Chargebee | 33.1K | 78.5% | 1 | | Jul 2026 | Recurly | 6.6K | 15.6% | 2 | | Jul 2026 | Recharge | 1K | 2.4% | 3 | | Jul 2026 | Seal Subscriptions | 880 | 2.1% | 4 | | Jul 2026 | Paddle | 590 | 1.4% | 5 | | Aug 2026 | Chargebee | 33.1K | 78.6% | 1 | | Aug 2026 | Recurly | 6.6K | 15.7% | 2 | | Aug 2026 | Recharge | 1.1K | 2.5% | 3 | | Aug 2026 | Seal Subscriptions | 880 | 2.1% | 4 | | Aug 2026 | Paddle | 480 | 1.1% | 5 | | Sep 2026 | Chargebee | 27.1K | 77.6% | 1 | | Sep 2026 | Recurly | 5.4K | 15.5% | 2 | | Sep 2026 | Recharge | 1.1K | 3.2% | 3 | | Sep 2026 | Seal Subscriptions | 720 | 2.1% | 4 | | Sep 2026 | Paddle | 590 | 1.7% | 5 | ## What is being compared - **Chargebee**: Measured on the search term “chargebee”. - **Paddle**: Measured on the search term “paddle billing”. - **Recharge**: Measured on the search terms “recharge subscriptions” and “recharge subscriptions shopify”, summed into one figure. - **Recurly**: Measured on the search term “recurly”. - **Seal Subscriptions**: Measured on the search term “seal subscriptions”. - [Chargebee](/demand/global-en/brands/chargebee) - [Paddle](/demand/global-en/brands/paddle) - [Recharge](/demand/global-en/brands/recharge) - [Recurly](/demand/global-en/brands/recurly) - [Seal Subscriptions](/demand/global-en/brands/seal-subscriptions) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among subscription billing software worldwide? In September 2026, Chargebee was the most searched among subscription billing software worldwide, with an estimated 27.1K branded searches and 77.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Subscription billing software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/subscription-billing-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/subscription-billing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.