---
title: "Subscription billing platforms: Which brands are most popular in search?"
description: "Compare services and tools used to manage recurring subscriptions and billing. Share of Search among Chargebee, Zuora, Recurly, Maxio and Ordway, the subscription billing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/subscription-billing-platforms"
publisher: "Brandwave"
---

# Subscription billing platforms: Which brands are most popular in search?

Compare services and tools used to manage recurring subscriptions and billing. Share of Search among Chargebee, Zuora, Recurly, Maxio and Ordway, the subscription billing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Subscription billing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chargebee, 53.4%

## Which brand is most popular in search among subscription billing platforms worldwide?

- In August 2026, Chargebee was the most searched among subscription billing platforms worldwide, with an estimated 33.3K branded searches and 53.4% estimated Share of Search within this set.
- Zuora is in 2nd place, 29.3 percentage points behind at 24.1% Share of Search.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing platforms worldwide increased from 42.4% to 53.4%.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among subscription billing platforms worldwide decreased from 28.6% to 24.1%.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing platforms worldwide decreased from 15.6% to 11%.
- Across the 11 months ending August 2026, Maxio’s estimated Share of Search among subscription billing platforms worldwide decreased from 12.8% to 10.8%.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing platforms worldwide peaked at 56.1% in July 2026 and was lowest at 42.4% in October 2025.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among subscription billing platforms worldwide peaked at 28.6% in October 2025 and was lowest at 20.7% in July 2026.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing platforms worldwide peaked at 15.6% in October 2025 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, Maxio’s estimated Share of Search among subscription billing platforms worldwide peaked at 13.9% in January 2026 and was lowest at 10.8% in August 2026.
- Across the 11 months ending August 2026, Ordway held steady: its estimated Share of Search among subscription billing platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Chargebee vs Zuora: compare search popularity](/demand/global-en/compare/chargebee-vs-zuora): 53.4% against 24.1% Share of Search.
- [Chargebee vs Recurly: compare search popularity](/demand/global-en/compare/chargebee-vs-recurly): 53.4% against 11% Share of Search.
- [Chargebee vs Maxio: compare search popularity](/demand/global-en/compare/chargebee-vs-maxio): 53.4% against 10.8% Share of Search.
- [Zuora vs Recurly: compare search popularity](/demand/global-en/compare/recurly-vs-zuora): 24.1% against 11% Share of Search.
- [Zuora vs Maxio: compare search popularity](/demand/global-en/compare/maxio-vs-zuora): 24.1% against 10.8% Share of Search.
- [Recurly vs Maxio: compare search popularity](/demand/global-en/compare/maxio-vs-recurly): 11% against 10.8% Share of Search.

## How did search popularity change for subscription billing platforms worldwide in August 2026?

- In August 2026, Zuora gained estimated Share of Search among subscription billing platforms worldwide, from 20.7% to 24.1%.
- In August 2026, Chargebee lost estimated Share of Search among subscription billing platforms worldwide, from 56.1% to 53.4%.
- In August 2026, Maxio lost estimated Share of Search among subscription billing platforms worldwide, from 11.3% to 10.8%.
- In August 2026, Recurly rose from 4th to 3rd among subscription billing platforms worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chargebee | 53.4% | 33.3K | -0.2% | Chargebee |
| 2 | Zuora | 24.1% | 15K | +21.9% | Zuora |
| 3 | Recurly | 11% | 6.8K | +1.9% | Recurly |
| 4 | Maxio | 10.8% | 6.7K | -0.3% | Maxio |
| 5 | Ordway | 0.74% | 460 | +24.3% | Ordway |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chargebee | 27.3K | 42.4% | 1 |
| Oct 2025 | Zuora | 18.4K | 28.6% | 2 |
| Oct 2025 | Recurly | 10K | 15.6% | 3 |
| Oct 2025 | Maxio | 8.2K | 12.8% | 4 |
| Oct 2025 | Ordway | 430 | 0.67% | 5 |
| Nov 2025 | Chargebee | 27.3K | 47.3% | 1 |
| Nov 2025 | Zuora | 15.1K | 26.2% | 2 |
| Nov 2025 | Recurly | 8.2K | 14.2% | 3 |
| Nov 2025 | Maxio | 6.8K | 11.7% | 4 |
| Nov 2025 | Ordway | 350 | 0.61% | 5 |
| Dec 2025 | Chargebee | 27.3K | 48.7% | 1 |
| Dec 2025 | Zuora | 15.1K | 26.8% | 2 |
| Dec 2025 | Maxio | 6.7K | 12% | 3 |
| Dec 2025 | Recurly | 6.7K | 12% | 4 |
| Dec 2025 | Ordway | 300 | 0.53% | 5 |
| Jan 2026 | Chargebee | 27.3K | 46.1% | 1 |
| Jan 2026 | Zuora | 15.1K | 25.5% | 2 |
| Jan 2026 | Maxio | 8.3K | 13.9% | 3 |
| Jan 2026 | Recurly | 8.2K | 13.9% | 4 |
| Jan 2026 | Ordway | 350 | 0.59% | 5 |
| Feb 2026 | Chargebee | 27.4K | 47.3% | 1 |
| Feb 2026 | Zuora | 15.1K | 26.1% | 2 |
| Feb 2026 | Recurly | 8.3K | 14.3% | 3 |
| Feb 2026 | Maxio | 6.8K | 11.7% | 4 |
| Feb 2026 | Ordway | 350 | 0.6% | 5 |
| Mar 2026 | Chargebee | 33.5K | 48.7% | 1 |
| Mar 2026 | Zuora | 18.4K | 26.8% | 2 |
| Mar 2026 | Recurly | 8.3K | 12% | 3 |
| Mar 2026 | Maxio | 8.2K | 12% | 4 |
| Mar 2026 | Ordway | 330 | 0.48% | 5 |
| Apr 2026 | Chargebee | 27.3K | 48.7% | 1 |
| Apr 2026 | Zuora | 15K | 26.8% | 2 |
| Apr 2026 | Maxio | 6.7K | 12% | 3 |
| Apr 2026 | Recurly | 6.7K | 12% | 4 |
| Apr 2026 | Ordway | 350 | 0.62% | 5 |
| May 2026 | Chargebee | 27.4K | 48.7% | 1 |
| May 2026 | Zuora | 15.1K | 26.8% | 2 |
| May 2026 | Recurly | 6.8K | 12% | 3 |
| May 2026 | Maxio | 6.7K | 12% | 4 |
| May 2026 | Ordway | 300 | 0.53% | 5 |
| Jun 2026 | Chargebee | 27.3K | 49.7% | 1 |
| Jun 2026 | Zuora | 15.1K | 27.5% | 2 |
| Jun 2026 | Maxio | 6.7K | 12.2% | 3 |
| Jun 2026 | Recurly | 5.5K | 10% | 4 |
| Jun 2026 | Ordway | 350 | 0.64% | 5 |
| Jul 2026 | Chargebee | 33.3K | 56.1% | 1 |
| Jul 2026 | Zuora | 12.3K | 20.7% | 2 |
| Jul 2026 | Maxio | 6.7K | 11.3% | 3 |
| Jul 2026 | Recurly | 6.7K | 11.3% | 4 |
| Jul 2026 | Ordway | 370 | 0.62% | 5 |
| Aug 2026 | Chargebee | 33.3K | 53.4% | 1 |
| Aug 2026 | Zuora | 15K | 24.1% | 2 |
| Aug 2026 | Recurly | 6.8K | 11% | 3 |
| Aug 2026 | Maxio | 6.7K | 10.8% | 4 |
| Aug 2026 | Ordway | 460 | 0.74% | 5 |
| Sep 2026 | Chargebee | — | — | — |
| Sep 2026 | Maxio | — | — | — |
| Sep 2026 | Ordway | — | — | — |
| Sep 2026 | Recurly | — | — | — |
| Sep 2026 | Zuora | — | — | — |

## What is being compared

- **Chargebee**: Measured on the search terms “chargebee”, “chargebee app”, “chargebee com”, “chargebee software” and “chargebee subscription billing”, summed into one figure.
- **Maxio**: Measured on the search terms “maxio”, “maxio com” and “maxio software”, summed into one figure.
- **Ordway**: Measured on the search terms “ordway billing” and “ordway labs”, summed into one figure.
- **Recurly**: Measured on the search terms “recurly”, “recurly app”, “recurly com”, “recurly software”, “recurly subscription billing” and “subscription billing recurly”, summed into one figure.
- **Zuora**: Measured on the search terms “subscription billing zuora”, “zuora”, “zuora app”, “zuora com”, “zuora software” and “zuora subscription billing”, summed into one figure.

- [Chargebee](/demand/global-en/brands/chargebee)
- [Maxio](/demand/global-en/brands/maxio)
- [Ordway](/demand/global-en/brands/ordway)
- [Recurly](/demand/global-en/brands/recurly)
- [Zuora](/demand/global-en/brands/zuora)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among subscription billing platforms worldwide?

In August 2026, Chargebee was the most searched among subscription billing platforms worldwide, with an estimated 33.3K branded searches and 53.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Subscription billing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/subscription-billing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/subscription-billing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.