--- title: "DAB vs Franklin Electric: Which is searched more?" description: "Is DAB or Franklin Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Submersible pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/submersible-pump-brands/compare/dab-vs-franklin-electric" publisher: "Brandwave" --- # DAB vs Franklin Electric: Which is searched more? Is DAB or Franklin Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Submersible pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DAB and Franklin Electric - **Competitive set**: Submersible pump brands - **Market**: Global - **Month measured**: Sep 2026 - **DAB Share of Search**: 6.8% - **Franklin Electric Share of Search**: 8.4% ## Is DAB or Franklin Electric more popular in search? - In September 2026, Franklin Electric had more branded searches than DAB among submersible pump brands worldwide. Franklin Electric had about 18,100 branded searches, while DAB had 14,700. Franklin Electric made up 8.4% of all submersible pump brand searches we track, and DAB accounted for 6.8%. - Franklin Electric was ahead of DAB in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DAB’s share of searches among submersible pump brands worldwide moved from 5.9% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 14.7K. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide moved from 7.2% to 8.4%, and its estimated monthly branded searches held steady at 18.1K. ## Top submersible pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DAB did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoeller | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Franklin Electric | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Grundfos | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty Pumps | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DAB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about submersible pump brands - Asked ChatGPT "Which submersible pump brand should I buy?": 1. Zoeller, 2. Franklin Electric, 3. Liberty Pumps - Asked ChatGPT "What are the best submersible pump brands?": 1. Grundfos, 2. Franklin Electric, 3. Zoeller - Asked ChatGPT "What's the best submersible pump brand for water removal?": 1. Zoeller, 2. Liberty Pumps - Searched Google, AI Overview "submersible water pump": named none of the brands we track - Searched Google, AI Overview "sump pump": named none of the brands we track Not named in any answer: DAB. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for submersible pump brands worldwide in September 2026? - In September 2026, Franklin Electric lost share of searches among submersible pump brands worldwide, from 9.8% to 8.4%. ## Month by month | Month | DAB estimated searches | DAB Share of Search | DAB rank | Franklin Electric estimated searches | Franklin Electric Share of Search | Franklin Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 5.9% | 3 | 18.1K | 7.2% | 2 | | Nov 2025 | 14.8K | 6.9% | 3 | 18.1K | 8.4% | 2 | | Dec 2025 | 12.2K | 5.9% | 3 | 14.8K | 7.1% | 2 | | Jan 2026 | 14.3K | 5.7% | 3 | 18.1K | 7.2% | 2 | | Feb 2026 | 14.4K | 6.8% | 3 | 18.1K | 8.5% | 2 | | Mar 2026 | 14.9K | 6.8% | 3 | 18.1K | 8.3% | 2 | | Apr 2026 | 14.5K | 6.6% | 3 | 22.2K | 10.1% | 2 | | May 2026 | 14.6K | 6.8% | 3 | 18.1K | 8.5% | 2 | | Jun 2026 | 14.6K | 6.8% | 3 | 18.1K | 8.5% | 2 | | Jul 2026 | 14.5K | 7.9% | 3 | 18.1K | 9.8% | 2 | | Aug 2026 | 12.4K | 6.7% | 3 | 18.1K | 9.8% | 2 | | Sep 2026 | 14.7K | 6.8% | 3 | 18.1K | 8.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DAB’s and Franklin Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DAB**: Measured on the search terms “dab pump”, “dab submersible pump”, “dab water” and “dab water pump”, summed into one figure. - **Franklin Electric**: Measured on the search term “franklin electric”. - [DAB profile](/demand/global-en/brands/dab) - [Franklin Electric profile](/demand/global-en/brands/franklin-electric) - [All submersible pump brands worldwide](/demand/global-en/categories/submersible-pump-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DAB or Franklin Electric more popular in search? In September 2026, Franklin Electric had more branded searches than DAB among submersible pump brands worldwide. Franklin Electric had about 18,100 branded searches, while DAB had 14,700. Franklin Electric made up 8.4% of all submersible pump brand searches we track, and DAB accounted for 6.8%. ## Cite this page Brandwave. "DAB vs Franklin Electric: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/submersible-pump-brands/compare/dab-vs-franklin-electric This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/submersible-pump-brands/compare/dab-vs-franklin-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.