---
title: "Stuffed animals brands: Which are searched most?"
description: "Compare the stuffed animals brands people buy. Share of Search among Jellycat, Ty, Aurora and GUND, the stuffed animals brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stuffed-animals-brands"
publisher: "Brandwave"
---

# Stuffed animals brands: Which are searched most?

Compare the stuffed animals brands people buy. Share of Search among Jellycat, Ty, Aurora and GUND, the stuffed animals brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stuffed animals brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jellycat, 44.4%

## Which brand is most popular in search among stuffed animals brands worldwide?

- In September 2026, Jellycat was the most searched among stuffed animals brands worldwide, with an estimated 18.1K branded searches and 44.4% estimated Share of Search within this set.
- Ty is in 2nd place, 8.1 percentage points behind at 36.3% Share of Search.
- Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide increased from 36.9% to 44.4%.
- Across the 12 months ending September 2026, Ty’s estimated Share of Search among stuffed animals brands worldwide decreased from 45% to 36.3%.
- Across the 12 months ending September 2026, GUND’s estimated Share of Search among stuffed animals brands worldwide increased from 1.7% to 3.2%.
- Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide peaked at 60.9% in June 2026 and was lowest at 36.9% in October 2025.
- Across the 12 months ending September 2026, Ty’s estimated Share of Search among stuffed animals brands worldwide peaked at 45% in October 2025 and was lowest at 22.2% in January 2026.
- Across the 12 months ending September 2026, Aurora’s estimated Share of Search among stuffed animals brands worldwide peaked at 23% in February 2026 and was lowest at 14.8% in January 2026.
- Across the 12 months ending September 2026, Jellycat rose from 2nd to 1st among stuffed animals brands worldwide.
- Across the 12 months ending September 2026, Ty fell from 1st to 2nd among stuffed animals brands worldwide.
- Across the 12 months ending September 2026, Aurora held steady: its estimated Share of Search among stuffed animals brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Jellycat vs Ty: compare search popularity](/demand/global-en/compare/jellycat-vs-ty-toys): 44.4% against 36.3% Share of Search.
- [Jellycat vs Aurora: compare search popularity](/demand/global-en/compare/aurora-vs-jellycat): 44.4% against 16.2% Share of Search.
- [Jellycat vs GUND: compare search popularity](/demand/global-en/compare/gund-vs-jellycat): 44.4% against 3.2% Share of Search.
- [Ty vs Aurora: compare search popularity](/demand/global-en/compare/aurora-vs-ty-toys): 36.3% against 16.2% Share of Search.
- [Ty vs GUND: compare search popularity](/demand/global-en/compare/gund-vs-ty-toys): 36.3% against 3.2% Share of Search.
- [Aurora vs GUND: compare search popularity](/demand/global-en/compare/aurora-vs-gund): 16.2% against 3.2% Share of Search.

## How did search popularity change for stuffed animals brands worldwide in September 2026?

- In September 2026, Ty gained estimated Share of Search among stuffed animals brands worldwide, from 27.9% to 36.3%.
- In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.3% to 3.2%.
- In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 51.2% to 44.4%.
- In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jellycat | 44.4% | 18.1K | -18.5% | Jellycat |
| 2 | Ty | 36.3% | 14.8K | +22.3% | Ty |
| 3 | Aurora | 16.2% | 6.6K | -18.5% | Aurora |
| 4 | GUND | 3.2% | 1.3K | +30.0% | GUND |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ty | 27.1K | 45% | 1 |
| Oct 2025 | Jellycat | 22.2K | 36.9% | 2 |
| Oct 2025 | Aurora | 9.9K | 16.4% | 3 |
| Oct 2025 | GUND | 1K | 1.7% | 4 |
| Nov 2025 | Jellycat | 27.1K | 46.2% | 1 |
| Nov 2025 | Ty | 18.1K | 30.9% | 2 |
| Nov 2025 | Aurora | 12.1K | 20.6% | 3 |
| Nov 2025 | GUND | 1.3K | 2.2% | 4 |
| Dec 2025 | Jellycat | 40.5K | 54% | 1 |
| Dec 2025 | Ty | 18.1K | 24.1% | 2 |
| Dec 2025 | Aurora | 14.8K | 19.7% | 3 |
| Dec 2025 | GUND | 1.6K | 2.1% | 4 |
| Jan 2026 | Jellycat | 40.5K | 60.6% | 1 |
| Jan 2026 | Ty | 14.8K | 22.2% | 2 |
| Jan 2026 | Aurora | 9.9K | 14.8% | 3 |
| Jan 2026 | GUND | 1.6K | 2.4% | 4 |
| Feb 2026 | Jellycat | 27.1K | 51.5% | 1 |
| Feb 2026 | Aurora | 12.1K | 23% | 2 |
| Feb 2026 | Ty | 12.1K | 23% | 3 |
| Feb 2026 | GUND | 1.3K | 2.5% | 4 |
| Mar 2026 | Jellycat | 22.2K | 48.8% | 1 |
| Mar 2026 | Ty | 12.1K | 26.6% | 2 |
| Mar 2026 | Aurora | 9.9K | 21.8% | 3 |
| Mar 2026 | GUND | 1.3K | 2.9% | 4 |
| Apr 2026 | Jellycat | 18.1K | 46.2% | 1 |
| Apr 2026 | Ty | 12.1K | 30.9% | 2 |
| Apr 2026 | Aurora | 8.1K | 20.7% | 3 |
| Apr 2026 | GUND | 880 | 2.2% | 4 |
| May 2026 | Jellycat | 27.1K | 56.1% | 1 |
| May 2026 | Ty | 12.1K | 25.1% | 2 |
| May 2026 | Aurora | 8.1K | 16.8% | 3 |
| May 2026 | GUND | 1K | 2.1% | 4 |
| Jun 2026 | Jellycat | 27.1K | 60.9% | 1 |
| Jun 2026 | Ty | 9.9K | 22.3% | 2 |
| Jun 2026 | Aurora | 6.6K | 14.8% | 3 |
| Jun 2026 | GUND | 880 | 2% | 4 |
| Jul 2026 | Jellycat | 27.1K | 56.1% | 1 |
| Jul 2026 | Ty | 12.1K | 25.1% | 2 |
| Jul 2026 | Aurora | 8.1K | 16.8% | 3 |
| Jul 2026 | GUND | 1K | 2.1% | 4 |
| Aug 2026 | Jellycat | 22.2K | 51.2% | 1 |
| Aug 2026 | Ty | 12.1K | 27.9% | 2 |
| Aug 2026 | Aurora | 8.1K | 18.7% | 3 |
| Aug 2026 | GUND | 1K | 2.3% | 4 |
| Sep 2026 | Jellycat | 18.1K | 44.4% | 1 |
| Sep 2026 | Ty | 14.8K | 36.3% | 2 |
| Sep 2026 | Aurora | 6.6K | 16.2% | 3 |
| Sep 2026 | GUND | 1.3K | 3.2% | 4 |

## What is being compared

- **Aurora**: Measured on the search term “aurora stuffed animals”.
- **GUND**: Measured on the search term “gund plush”.
- **Jellycat**: Measured on the search term “jellycat plush”.
- **Ty**: Measured on the search terms “ty beanie babies” and “ty toys”, summed into one figure.

- [Aurora](/demand/global-en/brands/aurora)
- [GUND](/demand/global-en/brands/gund)
- [Jellycat](/demand/global-en/brands/jellycat)
- [Ty](/demand/global-en/brands/ty-toys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stuffed animals brands worldwide?

In September 2026, Jellycat was the most searched among stuffed animals brands worldwide, with an estimated 18.1K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stuffed animals brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stuffed-animals-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stuffed-animals-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.