---
title: "Study abroad services: Which brands are most popular in search?"
description: "Compare the study abroad services educators use. Share of Search among Studyportals, EF Education First, Go Overseas, INTO, IDP and AECC, the study abroad services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/study-abroad-services"
publisher: "Brandwave"
---

# Study abroad services: Which brands are most popular in search?

Compare the study abroad services educators use. Share of Search among Studyportals, EF Education First, Go Overseas, INTO, IDP and AECC, the study abroad services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Study abroad services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Studyportals, 50.5%

## Which brand is most popular in search among study abroad services worldwide?

- In August 2026, Studyportals was the most searched among study abroad services worldwide, with an estimated 27.1K branded searches and 50.5% estimated Share of Search within this set.
- EF Education First is in 2nd place, 9.1 percentage points behind at 41.4% Share of Search.
- Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among study abroad services worldwide increased from 43.3% to 50.5%.
- Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide increased from 35.5% to 41.4%.
- Across the 11 months ending August 2026, Go Overseas’ estimated Share of Search among study abroad services worldwide decreased from 10.5% to 4.5%.
- Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide decreased from 10.5% to 3.5%.
- Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among study abroad services worldwide peaked at 50.5% in August 2026 and was lowest at 40.2% in November 2025.
- Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide peaked at 50.9% in July 2026 and was lowest at 30.9% in December 2025.
- Across the 11 months ending August 2026, Go Overseas’ estimated Share of Search among study abroad services worldwide peaked at 11.3% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide peaked at 11.3% in December 2025 and was lowest at 2.9% in July 2026.
- Across the 11 months ending August 2026, IDP and AECC held steady: their estimated Share of Search among study abroad services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Studyportals vs EF Education First: compare search popularity](/demand/global-en/compare/ef-education-first-vs-studyportals): 50.5% against 41.4% Share of Search.
- [Studyportals vs Go Overseas: compare search popularity](/demand/global-en/compare/go-overseas-vs-studyportals): 50.5% against 4.5% Share of Search.
- [Studyportals vs INTO: compare search popularity](/demand/global-en/compare/into-university-vs-studyportals): 50.5% against 3.5% Share of Search.
- [EF Education First vs Go Overseas: compare search popularity](/demand/global-en/compare/ef-education-first-vs-go-overseas): 41.4% against 4.5% Share of Search.
- [EF Education First vs INTO: compare search popularity](/demand/global-en/compare/ef-education-first-vs-into-university): 41.4% against 3.5% Share of Search.
- [Go Overseas vs INTO: compare search popularity](/demand/global-en/compare/go-overseas-vs-into-university): 4.5% against 3.5% Share of Search.

## How did search popularity change for study abroad services worldwide in August 2026?

- In August 2026, Studyportals overtook EF Education First to take the highest estimated Share of Search among study abroad services worldwide, at 50.5%.
- In August 2026, INTO gained estimated Share of Search among study abroad services worldwide, from 2.9% to 3.5%.
- In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 50.9% to 41.4%.
- Estimated monthly branded searches for AECC worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.
- Estimated monthly branded searches for Go Overseas worldwide fell 63.6% over 11 measured months, from 6.6K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Studyportals | 50.5% | 27.1K | 0.0% | Studyportals |
| 2 | EF Education First | 41.4% | 22.2K | -32.9% | EF Education First |
| 3 | Go Overseas | 4.5% | 2.4K | -17.2% | Go Overseas |
| 4 | INTO | 3.5% | 1.9K | 0.0% | INTO |
| 5 | IDP | 0.07% | 40 | 0.0% | IDP |
| 6 | AECC | 0.06% | 30 | 0.0% | AECC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Studyportals | 27.1K | 43.3% | 1 |
| Oct 2025 | EF Education First | 22.2K | 35.5% | 2 |
| Oct 2025 | Go Overseas | 6.6K | 10.5% | 3 |
| Oct 2025 | INTO | 6.6K | 10.5% | 4 |
| Oct 2025 | IDP | 40 | 0.06% | 5 |
| Oct 2025 | AECC | 20 | 0.03% | 6 |
| Nov 2025 | EF Education First | 22.2K | 40.2% | 1 |
| Nov 2025 | Studyportals | 22.2K | 40.2% | 2 |
| Nov 2025 | Go Overseas | 5.4K | 9.8% | 3 |
| Nov 2025 | INTO | 5.4K | 9.8% | 4 |
| Nov 2025 | IDP | 40 | 0.07% | 5 |
| Nov 2025 | AECC | 20 | 0.04% | 6 |
| Dec 2025 | Studyportals | 22.2K | 46.4% | 1 |
| Dec 2025 | EF Education First | 14.8K | 30.9% | 2 |
| Dec 2025 | Go Overseas | 5.4K | 11.3% | 3 |
| Dec 2025 | INTO | 5.4K | 11.3% | 4 |
| Dec 2025 | AECC | 30 | 0.06% | 5 |
| Dec 2025 | IDP | 30 | 0.06% | 6 |
| Jan 2026 | Studyportals | 27.1K | 45% | 1 |
| Jan 2026 | EF Education First | 22.2K | 36.9% | 2 |
| Jan 2026 | Go Overseas | 5.4K | 9% | 3 |
| Jan 2026 | INTO | 5.4K | 9% | 4 |
| Jan 2026 | IDP | 50 | 0.08% | 5 |
| Jan 2026 | AECC | 30 | 0.05% | 6 |
| Feb 2026 | EF Education First | 22.2K | 41.5% | 1 |
| Feb 2026 | Studyportals | 22.2K | 41.5% | 2 |
| Feb 2026 | INTO | 5.4K | 10.1% | 3 |
| Feb 2026 | Go Overseas | 3.6K | 6.7% | 4 |
| Feb 2026 | IDP | 50 | 0.09% | 5 |
| Feb 2026 | AECC | 20 | 0.04% | 6 |
| Mar 2026 | EF Education First | 22.2K | 41.5% | 1 |
| Mar 2026 | Studyportals | 22.2K | 41.5% | 2 |
| Mar 2026 | INTO | 5.4K | 10.1% | 3 |
| Mar 2026 | Go Overseas | 3.6K | 6.7% | 4 |
| Mar 2026 | IDP | 50 | 0.09% | 5 |
| Mar 2026 | AECC | 30 | 0.06% | 6 |
| Apr 2026 | EF Education First | 22.2K | 42.3% | 1 |
| Apr 2026 | Studyportals | 22.2K | 42.3% | 2 |
| Apr 2026 | INTO | 4.4K | 8.4% | 3 |
| Apr 2026 | Go Overseas | 3.6K | 6.9% | 4 |
| Apr 2026 | AECC | 30 | 0.06% | 5 |
| Apr 2026 | IDP | 30 | 0.06% | 6 |
| May 2026 | EF Education First | 22.2K | 42.3% | 1 |
| May 2026 | Studyportals | 22.2K | 42.3% | 2 |
| May 2026 | INTO | 4.4K | 8.4% | 3 |
| May 2026 | Go Overseas | 3.6K | 6.9% | 4 |
| May 2026 | AECC | 30 | 0.06% | 5 |
| May 2026 | IDP | 30 | 0.06% | 6 |
| Jun 2026 | Studyportals | 27.1K | 47.8% | 1 |
| Jun 2026 | EF Education First | 22.2K | 39.2% | 2 |
| Jun 2026 | INTO | 4.4K | 7.8% | 3 |
| Jun 2026 | Go Overseas | 2.9K | 5.1% | 4 |
| Jun 2026 | IDP | 40 | 0.07% | 5 |
| Jun 2026 | AECC | 20 | 0.04% | 6 |
| Jul 2026 | EF Education First | 33.1K | 50.9% | 1 |
| Jul 2026 | Studyportals | 27.1K | 41.6% | 2 |
| Jul 2026 | Go Overseas | 2.9K | 4.5% | 3 |
| Jul 2026 | INTO | 1.9K | 2.9% | 4 |
| Jul 2026 | IDP | 40 | 0.06% | 5 |
| Jul 2026 | AECC | 30 | 0.05% | 6 |
| Aug 2026 | Studyportals | 27.1K | 50.5% | 1 |
| Aug 2026 | EF Education First | 22.2K | 41.4% | 2 |
| Aug 2026 | Go Overseas | 2.4K | 4.5% | 3 |
| Aug 2026 | INTO | 1.9K | 3.5% | 4 |
| Aug 2026 | IDP | 40 | 0.07% | 5 |
| Aug 2026 | AECC | 30 | 0.06% | 6 |
| Sep 2026 | AECC | — | — | — |
| Sep 2026 | EF Education First | — | — | — |
| Sep 2026 | Go Overseas | — | — | — |
| Sep 2026 | IDP | — | — | — |
| Sep 2026 | INTO | — | — | — |
| Sep 2026 | Studyportals | — | — | — |

## What is being compared

- **AECC**: Measured on the search term “aecc study”.
- **EF Education First**: Measured on the search term “ef education”.
- **Go Overseas**: Measured on the search term “go overseas”.
- **IDP**: Measured on the search term “idp study”.
- **INTO**: Measured on the search term “into study”.
- **Studyportals**: Measured on the search term “studyportals”.

- [AECC](/demand/global-en/brands/aecc)
- [EF Education First](/demand/global-en/brands/ef-education-first)
- [Go Overseas](/demand/global-en/brands/go-overseas)
- [IDP](/demand/global-en/brands/idp-education)
- [INTO](/demand/global-en/brands/into-university)
- [Studyportals](/demand/global-en/brands/studyportals)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among study abroad services worldwide?

In August 2026, Studyportals was the most searched among study abroad services worldwide, with an estimated 27.1K branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Study abroad services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/study-abroad-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/study-abroad-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.