---
title: "Stud finder brands: Which brands are most popular in search?"
description: "Compare the stud finder brands shoppers choose between. Share of Search among Craftsman, Bosch, Zircon, Franklin, CH Hanson and Studpop, the stud finder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stud-finder-brands"
publisher: "Brandwave"
---

# Stud finder brands: Which brands are most popular in search?

Compare the stud finder brands shoppers choose between. Share of Search among Craftsman, Bosch, Zircon, Franklin, CH Hanson and Studpop, the stud finder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stud finder brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Craftsman, 52.9%

## Which brand is most popular in search among stud finder brands worldwide?

- In August 2026, Craftsman was the most searched among stud finder brands worldwide, with an estimated 368K branded searches and 52.9% estimated Share of Search within this set.
- Bosch is in 2nd place, 23.3 percentage points behind at 29.6% Share of Search.
- Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide increased from 43% to 52.9%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stud finder brands worldwide decreased from 36.2% to 29.6%.
- Across the 11 months ending August 2026, Zircon’s estimated Share of Search among stud finder brands worldwide decreased from 19.2% to 15.8%.
- Across the 11 months ending August 2026, Craftsman’s estimated Share of Search among stud finder brands worldwide peaked at 60.6% in March 2026 and was lowest at 43% in October 2025.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stud finder brands worldwide peaked at 36.2% in October 2025 and was lowest at 22.4% in February 2026.
- Across the 11 months ending August 2026, Zircon’s estimated Share of Search among stud finder brands worldwide peaked at 21.8% in December 2025 and was lowest at 14.8% in March 2026.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among stud finder brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.2% in June 2026.
- Across the 11 months ending August 2026, Franklin, CH Hanson and Studpop held steady: their estimated Share of Search among stud finder brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Craftsman vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-craftsman): 52.9% against 29.6% Share of Search.
- [Craftsman vs Zircon: compare search popularity](/demand/global-en/compare/craftsman-vs-zircon): 52.9% against 15.8% Share of Search.
- [Bosch vs Zircon: compare search popularity](/demand/global-en/compare/bosch-vs-zircon): 29.6% against 15.8% Share of Search.

## How did search popularity change for stud finder brands worldwide in August 2026?

- In August 2026, Bosch gained estimated Share of Search among stud finder brands worldwide, from 25.9% to 29.6%.
- In August 2026, Craftsman lost estimated Share of Search among stud finder brands worldwide, from 56% to 52.9%.
- In August 2026, Zircon lost estimated Share of Search among stud finder brands worldwide, from 16.7% to 15.8%.
- Estimated monthly branded searches for Studpop worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
- Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for CH Hanson worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Craftsman | 52.9% | 368K | 0.0% | Craftsman |
| 2 | Bosch | 29.6% | 206K | +21.2% | Bosch |
| 3 | Zircon | 15.8% | 110K | 0.0% | Zircon |
| 4 | Franklin | 1.4% | 9.9K | +22.2% | Franklin |
| 5 | CH Hanson | 0.14% | 1K | +13.6% | CH Hanson |
| 6 | Studpop | 0.06% | 390 | 0.0% | Studpop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Craftsman | 246K | 43% | 1 |
| Oct 2025 | Bosch | 207K | 36.2% | 2 |
| Oct 2025 | Zircon | 110K | 19.2% | 3 |
| Oct 2025 | Franklin | 8.1K | 1.4% | 4 |
| Oct 2025 | CH Hanson | 880 | 0.15% | 5 |
| Oct 2025 | Studpop | 260 | 0.05% | 6 |
| Nov 2025 | Craftsman | 246K | 45.7% | 1 |
| Nov 2025 | Bosch | 171K | 31.8% | 2 |
| Nov 2025 | Zircon | 110K | 20.4% | 3 |
| Nov 2025 | Franklin | 9.9K | 1.8% | 4 |
| Nov 2025 | CH Hanson | 880 | 0.16% | 5 |
| Nov 2025 | Studpop | 320 | 0.06% | 6 |
| Dec 2025 | Craftsman | 301K | 48.7% | 1 |
| Dec 2025 | Bosch | 171K | 27.7% | 2 |
| Dec 2025 | Zircon | 135K | 21.8% | 3 |
| Dec 2025 | Franklin | 9.9K | 1.6% | 4 |
| Dec 2025 | CH Hanson | 880 | 0.14% | 5 |
| Dec 2025 | Studpop | 320 | 0.05% | 6 |
| Jan 2026 | Craftsman | 301K | 50.3% | 1 |
| Jan 2026 | Bosch | 172K | 28.7% | 2 |
| Jan 2026 | Zircon | 110K | 18.4% | 3 |
| Jan 2026 | Franklin | 14.8K | 2.5% | 4 |
| Jan 2026 | CH Hanson | 880 | 0.15% | 5 |
| Jan 2026 | Studpop | 320 | 0.05% | 6 |
| Feb 2026 | Craftsman | 368K | 58.6% | 1 |
| Feb 2026 | Bosch | 141K | 22.4% | 2 |
| Feb 2026 | Zircon | 110K | 17.5% | 3 |
| Feb 2026 | Franklin | 8.1K | 1.3% | 4 |
| Feb 2026 | CH Hanson | 880 | 0.14% | 5 |
| Feb 2026 | Studpop | 260 | 0.04% | 6 |
| Mar 2026 | Craftsman | 450K | 60.6% | 1 |
| Mar 2026 | Bosch | 171K | 23% | 2 |
| Mar 2026 | Zircon | 110K | 14.8% | 3 |
| Mar 2026 | Franklin | 9.9K | 1.3% | 4 |
| Mar 2026 | CH Hanson | 1K | 0.13% | 5 |
| Mar 2026 | Studpop | 260 | 0.04% | 6 |
| Apr 2026 | Craftsman | 368K | 55.7% | 1 |
| Apr 2026 | Bosch | 171K | 25.9% | 2 |
| Apr 2026 | Zircon | 110K | 16.7% | 3 |
| Apr 2026 | Franklin | 9.9K | 1.5% | 4 |
| Apr 2026 | CH Hanson | 880 | 0.13% | 5 |
| Apr 2026 | Studpop | 320 | 0.05% | 6 |
| May 2026 | Craftsman | 368K | 55.8% | 1 |
| May 2026 | Bosch | 171K | 25.9% | 2 |
| May 2026 | Zircon | 110K | 16.7% | 3 |
| May 2026 | Franklin | 9.9K | 1.5% | 4 |
| May 2026 | CH Hanson | 880 | 0.13% | 5 |
| May 2026 | Studpop | 390 | 0.06% | 6 |
| Jun 2026 | Craftsman | 368K | 56% | 1 |
| Jun 2026 | Bosch | 170K | 25.9% | 2 |
| Jun 2026 | Zircon | 110K | 16.7% | 3 |
| Jun 2026 | Franklin | 8.1K | 1.2% | 4 |
| Jun 2026 | CH Hanson | 880 | 0.13% | 5 |
| Jun 2026 | Studpop | 480 | 0.07% | 6 |
| Jul 2026 | Craftsman | 368K | 56% | 1 |
| Jul 2026 | Bosch | 170K | 25.9% | 2 |
| Jul 2026 | Zircon | 110K | 16.7% | 3 |
| Jul 2026 | Franklin | 8.1K | 1.2% | 4 |
| Jul 2026 | CH Hanson | 880 | 0.13% | 5 |
| Jul 2026 | Studpop | 390 | 0.06% | 6 |
| Aug 2026 | Craftsman | 368K | 52.9% | 1 |
| Aug 2026 | Bosch | 206K | 29.6% | 2 |
| Aug 2026 | Zircon | 110K | 15.8% | 3 |
| Aug 2026 | Franklin | 9.9K | 1.4% | 4 |
| Aug 2026 | CH Hanson | 1K | 0.14% | 5 |
| Aug 2026 | Studpop | 390 | 0.06% | 6 |
| Sep 2026 | Bosch | — | — | — |
| Sep 2026 | CH Hanson | — | — | — |
| Sep 2026 | Craftsman | — | — | — |
| Sep 2026 | Franklin | — | — | — |
| Sep 2026 | Studpop | — | — | — |
| Sep 2026 | Zircon | — | — | — |

## What is being compared

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **CH Hanson**: Measured on the search term “ch hanson”.
- **Craftsman**: Measured on the search term “craftsman”.
- **Franklin**: Measured on the search term “franklin pickleball”.
- **Studpop**: Measured on the search term “stud pop”.
- **Zircon**: Measured on the search term “zircon”.

- [Bosch](/demand/global-en/brands/bosch)
- [CH Hanson](/demand/global-en/brands/ch-hanson)
- [Craftsman](/demand/global-en/brands/craftsman)
- [Franklin](/demand/global-en/brands/franklin)
- [Studpop](/demand/global-en/brands/studpop)
- [Zircon](/demand/global-en/brands/zircon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stud finder brands worldwide?

In August 2026, Craftsman was the most searched among stud finder brands worldwide, with an estimated 368K branded searches and 52.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stud finder brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/stud-finder-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stud-finder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.