---
title: "Streetwear brands: Which are searched most?"
description: "Compare the streetwear labels people wear. Share of Search among Carhartt WIP, Supreme, Stüssy, Kith and Champion, the streetwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/streetwear-brands"
publisher: "Brandwave"
---

# Streetwear brands: Which are searched most?

Compare the streetwear labels people wear. Share of Search among Carhartt WIP, Supreme, Stüssy, Kith and Champion, the streetwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streetwear brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Carhartt WIP, 40.2%

## Which brand is most popular in search among streetwear brands worldwide?

- In September 2026, Carhartt WIP was the most searched among streetwear brands worldwide, with an estimated 3M branded searches and 40.2% estimated Share of Search within this set.
- Supreme is in 2nd place, 10.6 percentage points behind at 29.6% Share of Search.
- Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide decreased from 47% to 40.2%.
- Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide increased from 23.6% to 29.6%.
- Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide increased from 23.6% to 24.2%.
- Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide peaked at 56% in November 2025 and was lowest at 30.4% in May 2026.
- Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide peaked at 34.6% in August 2026 and was lowest at 19.1% in November 2025.
- Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide peaked at 29.6% in July 2026 and was lowest at 18.1% in December 2025.
- Across the 12 months ending September 2026, Kith’s estimated Share of Search among streetwear brands worldwide peaked at 9.9% in May 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, Supreme rose from 3rd to 2nd among streetwear brands worldwide.
- Across the 12 months ending September 2026, Stüssy fell from 2nd to 3rd among streetwear brands worldwide.
- Across the 12 months ending September 2026, Kith and Champion held steady: their estimated Share of Search among streetwear brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Carhartt WIP vs Supreme: compare search popularity](/demand/global-en/compare/carhartt-wip-vs-supreme): 40.2% against 29.6% Share of Search.
- [Carhartt WIP vs Stüssy: compare search popularity](/demand/global-en/compare/carhartt-wip-vs-stussy): 40.2% against 24.2% Share of Search.
- [Carhartt WIP vs Kith: compare search popularity](/demand/global-en/compare/carhartt-wip-vs-kith): 40.2% against 5.9% Share of Search.
- [Supreme vs Stüssy: compare search popularity](/demand/global-en/compare/stussy-vs-supreme): 29.6% against 24.2% Share of Search.
- [Supreme vs Kith: compare search popularity](/demand/global-en/compare/kith-vs-supreme): 29.6% against 5.9% Share of Search.
- [Stüssy vs Kith: compare search popularity](/demand/global-en/compare/kith-vs-stussy): 24.2% against 5.9% Share of Search.

## How did search popularity change for streetwear brands worldwide in September 2026?

- In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.
- In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.
- In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.
- Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carhartt WIP | 40.2% | 3M | +22.3% | Carhartt WIP |
| 2 | Supreme | 29.6% | 2.2M | -18.2% | Supreme |
| 3 | Stüssy | 24.2% | 1.8M | -18.3% | Stüssy |
| 4 | Kith | 5.9% | 450K | 0.0% | Kith |
| 5 | Champion | 0.03% | 2.4K | -17.2% | Champion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carhartt WIP | 4.5M | 47% | 1 |
| Oct 2025 | Stüssy | 2.2M | 23.6% | 2 |
| Oct 2025 | Supreme | 2.2M | 23.6% | 3 |
| Oct 2025 | Kith | 550K | 5.8% | 4 |
| Oct 2025 | Champion | 2.4K | 0.03% | 5 |
| Nov 2025 | Carhartt WIP | 6.6M | 56% | 1 |
| Nov 2025 | Stüssy | 2.2M | 19.1% | 2 |
| Nov 2025 | Supreme | 2.2M | 19.1% | 3 |
| Nov 2025 | Kith | 673K | 5.7% | 4 |
| Nov 2025 | Champion | 2.4K | 0.02% | 5 |
| Dec 2025 | Carhartt WIP | 6.6M | 53.1% | 1 |
| Dec 2025 | Supreme | 2.7M | 22.1% | 2 |
| Dec 2025 | Stüssy | 2.2M | 18.1% | 3 |
| Dec 2025 | Kith | 823K | 6.7% | 4 |
| Dec 2025 | Champion | 2.9K | 0.02% | 5 |
| Jan 2026 | Carhartt WIP | 4.5M | 49.1% | 1 |
| Jan 2026 | Supreme | 2.2M | 24.7% | 2 |
| Jan 2026 | Stüssy | 1.8M | 20.2% | 3 |
| Jan 2026 | Kith | 550K | 6.1% | 4 |
| Jan 2026 | Champion | 2.4K | 0.03% | 5 |
| Feb 2026 | Carhartt WIP | 3M | 39.8% | 1 |
| Feb 2026 | Supreme | 2.2M | 29.8% | 2 |
| Feb 2026 | Stüssy | 1.8M | 24.4% | 3 |
| Feb 2026 | Kith | 450K | 6% | 4 |
| Feb 2026 | Champion | 2.4K | 0.03% | 5 |
| Mar 2026 | Carhartt WIP | 3M | 36.8% | 1 |
| Mar 2026 | Supreme | 2.7M | 33.8% | 2 |
| Mar 2026 | Stüssy | 1.8M | 22.6% | 3 |
| Mar 2026 | Kith | 550K | 6.8% | 4 |
| Mar 2026 | Champion | 2.9K | 0.04% | 5 |
| Apr 2026 | Carhartt WIP | 2.5M | 35% | 1 |
| Apr 2026 | Supreme | 2.2M | 31.5% | 2 |
| Apr 2026 | Stüssy | 1.8M | 25.7% | 3 |
| Apr 2026 | Kith | 550K | 7.7% | 4 |
| Apr 2026 | Champion | 2.9K | 0.04% | 5 |
| May 2026 | Supreme | 2.2M | 32.8% | 1 |
| May 2026 | Carhartt WIP | 2.1M | 30.4% | 2 |
| May 2026 | Stüssy | 1.8M | 26.8% | 3 |
| May 2026 | Kith | 673K | 9.9% | 4 |
| May 2026 | Champion | 2.9K | 0.04% | 5 |
| Jun 2026 | Carhartt WIP | 2M | 32.5% | 1 |
| Jun 2026 | Stüssy | 1.8M | 29.3% | 2 |
| Jun 2026 | Supreme | 1.8M | 29.3% | 3 |
| Jun 2026 | Kith | 550K | 8.8% | 4 |
| Jun 2026 | Champion | 2.9K | 0.05% | 5 |
| Jul 2026 | Carhartt WIP | 2.1M | 33.5% | 1 |
| Jul 2026 | Stüssy | 1.8M | 29.6% | 2 |
| Jul 2026 | Supreme | 1.8M | 29.6% | 3 |
| Jul 2026 | Kith | 450K | 7.3% | 4 |
| Jul 2026 | Champion | 2.9K | 0.05% | 5 |
| Aug 2026 | Supreme | 2.7M | 34.6% | 1 |
| Aug 2026 | Carhartt WIP | 2.5M | 31.4% | 2 |
| Aug 2026 | Stüssy | 2.2M | 28.3% | 3 |
| Aug 2026 | Kith | 450K | 5.7% | 4 |
| Aug 2026 | Champion | 2.9K | 0.04% | 5 |
| Sep 2026 | Carhartt WIP | 3M | 40.2% | 1 |
| Sep 2026 | Supreme | 2.2M | 29.6% | 2 |
| Sep 2026 | Stüssy | 1.8M | 24.2% | 3 |
| Sep 2026 | Kith | 450K | 5.9% | 4 |
| Sep 2026 | Champion | 2.4K | 0.03% | 5 |

## What is being compared

- **Carhartt WIP**: Measured on the search terms “carhartt” and “carharttwip”, summed into one figure.
- **Champion**: Measured on the search term “champion cap”.
- **Kith**: Measured on the search term “kith”.
- **Stüssy**: Measured on the search term “stussy”.
- **Supreme**: Measured on the search term “supreme”.

- [Carhartt WIP](/demand/global-en/brands/carhartt-wip)
- [Champion](/demand/global-en/brands/champion)
- [Kith](/demand/global-en/brands/kith)
- [Stüssy](/demand/global-en/brands/stussy)
- [Supreme](/demand/global-en/brands/supreme)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streetwear brands worldwide?

In September 2026, Carhartt WIP was the most searched among streetwear brands worldwide, with an estimated 3M branded searches and 40.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Streetwear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/streetwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streetwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.