---
title: "Disney+ vs Hulu: Which is more popular by branded search?"
description: "Which is more popular in search, Disney+ or Hulu? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/streaming-services/compare/disney-plus-vs-hulu"
publisher: "Brandwave"
---

# Disney+ vs Hulu: Which is more popular by branded search?

Which is more popular in search, Disney+ or Hulu? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Disney+ and Hulu
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Disney+ Share of Search**: 14.1%
- **Hulu Share of Search**: 3.5%

## Which is more popular in search, Disney+ or Hulu?

- In August 2026, Disney+ had more branded searches than Hulu among streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Hulu’s 4.1M, and held a 14.1% Share of Search versus Hulu’s 3.5%.
- Disney+ was ahead of Hulu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide moved from 13.8% to 14.1%, and its estimated monthly branded searches held steady at 16.6M.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide moved from 5.1% to 3.5%, and its estimated monthly branded searches moved from 6.1M to 4.1M.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.
- Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

## Month by month

| Month | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | Hulu estimated searches | Hulu Share of Search | Hulu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 13.8% | 2 | 6.1M | 5.1% | 4 |
| Nov 2025 | 16.6M | 13.7% | 2 | 6.1M | 5.1% | 5 |
| Dec 2025 | 16.6M | 12% | 2 | 5M | 3.6% | 5 |
| Jan 2026 | 16.6M | 12% | 2 | 6.1M | 4.4% | 4 |
| Feb 2026 | 13.6M | 12% | 2 | 5M | 4.4% | 4 |
| Mar 2026 | 16.6M | 14% | 2 | 6.1M | 5.2% | 4 |
| Apr 2026 | 13.6M | 11.7% | 2 | 5M | 4.3% | 5 |
| May 2026 | 13.6M | 11.8% | 2 | 4.1M | 3.6% | 5 |
| Jun 2026 | 13.6M | 12% | 2 | 4.1M | 3.6% | 5 |
| Jul 2026 | 13.6M | 12% | 2 | 4.1M | 3.6% | 5 |
| Aug 2026 | 16.6M | 14.1% | 2 | 4.1M | 3.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Disney+’s and Hulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Disney+**: Measured on the search term “disney plus”.
- **Hulu**: Measured on the search term “hulu”.

- [Disney+ profile](/demand/global-en/brands/disney-plus)
- [Hulu profile](/demand/global-en/brands/hulu)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Disney+ or Hulu?

In August 2026, Disney+ had more branded searches than Hulu among streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Hulu’s 4.1M, and held a 14.1% Share of Search versus Hulu’s 3.5%.

## Cite this page

Brandwave. "Disney+ vs Hulu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/streaming-services/compare/disney-plus-vs-hulu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streaming-services/compare/disney-plus-vs-hulu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.