--- title: "Amazon Prime Video vs Disney+: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Prime Video or Disney+? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/streaming-services/compare/amazon-prime-video-vs-disney-plus" publisher: "Brandwave" --- # Amazon Prime Video vs Disney+: Which is more popular by branded search? Which is more popular in search, Amazon Prime Video or Disney+? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Prime Video and Disney+ - **Competitive set**: Streaming services - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Prime Video Share of Search**: 6.4% - **Disney+ Share of Search**: 14.1% ## Which is more popular in search, Amazon Prime Video or Disney+? - In August 2026, Disney+ had more branded searches than Amazon Prime Video among streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Amazon Prime Video’s 7.5M, and held a 14.1% Share of Search versus Amazon Prime Video’s 6.4%. - Disney+ was ahead of Amazon Prime Video in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide moved from 7.6% to 6.4%, and its estimated monthly branded searches moved from 9.1M to 7.5M. - Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide moved from 13.8% to 14.1%, and its estimated monthly branded searches held steady at 16.6M. ## How did search popularity change for streaming services worldwide in August 2026? - In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## Month by month | Month | Amazon Prime Video estimated searches | Amazon Prime Video Share of Search | Amazon Prime Video rank | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 7.6% | 3 | 16.6M | 13.8% | 2 | | Nov 2025 | 9.1M | 7.5% | 3 | 16.6M | 13.7% | 2 | | Dec 2025 | 9.1M | 6.6% | 3 | 16.6M | 12% | 2 | | Jan 2026 | 9.1M | 6.6% | 3 | 16.6M | 12% | 2 | | Feb 2026 | 7.5M | 6.6% | 3 | 13.6M | 12% | 2 | | Mar 2026 | 7.5M | 6.3% | 3 | 16.6M | 14% | 2 | | Apr 2026 | 9.1M | 7.9% | 3 | 13.6M | 11.7% | 2 | | May 2026 | 9.1M | 8% | 3 | 13.6M | 11.8% | 2 | | Jun 2026 | 7.5M | 6.6% | 3 | 13.6M | 12% | 2 | | Jul 2026 | 7.5M | 6.6% | 3 | 13.6M | 12% | 2 | | Aug 2026 | 7.5M | 6.4% | 3 | 16.6M | 14.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Prime Video’s and Disney+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Prime Video**: Measured on the search term “amazon prime video”. - **Disney+**: Measured on the search term “disney plus”. - [Amazon Prime Video profile](/demand/global-en/brands/amazon-prime-video) - [Disney+ profile](/demand/global-en/brands/disney-plus) - [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Prime Video or Disney+? In August 2026, Disney+ had more branded searches than Amazon Prime Video among streaming services worldwide. Disney+ was estimated to have 16.6M branded searches compared to Amazon Prime Video’s 7.5M, and held a 14.1% Share of Search versus Amazon Prime Video’s 6.4%. ## Cite this page Brandwave. "Amazon Prime Video vs Disney+: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/streaming-services/compare/amazon-prime-video-vs-disney-plus This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streaming-services/compare/amazon-prime-video-vs-disney-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.