---
title: "Streaming services: Which brands are most popular in search?"
description: "Compare the streaming services guests choose between. Share of Search among Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu and Max, the streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/streaming-services"
publisher: "Brandwave"
---

# Streaming services: Which brands are most popular in search?

Compare the streaming services guests choose between. Share of Search among Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu and Max, the streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streaming services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Netflix, 70.8%

## Which brand is most popular in search among streaming services worldwide?

- In August 2026, Netflix was the most searched among streaming services worldwide, with an estimated 83.1M branded searches and 70.8% estimated Share of Search within this set.
- Disney+ is in 2nd place, 56.6 percentage points behind at 14.1% Share of Search.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide increased from 69.3% to 70.8%.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide decreased from 7.6% to 6.4%.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide increased from 4.2% to 5.2%.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide decreased from 5.1% to 3.5%.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide peaked at 73.4% in February 2026 and was lowest at 68.6% in November 2025.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide peaked at 14.1% in August 2026 and was lowest at 11.7% in April 2026.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide peaked at 8% in May 2026 and was lowest at 6.3% in March 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide peaked at 5.2% in August 2026 and was lowest at 3.6% in February 2026.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide peaked at 5.2% in March 2026 and was lowest at 3.5% in August 2026.
- Across the 11 months ending August 2026, Apple TV rose from 5th to 4th among streaming services worldwide.
- Across the 11 months ending August 2026, Hulu fell from 4th to 5th among streaming services worldwide.
- Across the 11 months ending August 2026, Disney+ and Max held steady: their estimated Share of Search among streaming services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Netflix vs Disney+: compare search popularity](/demand/global-en/compare/disney-plus-vs-netflix): 70.8% against 14.1% Share of Search.
- [Netflix vs Amazon Prime Video: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-netflix): 70.8% against 6.4% Share of Search.
- [Netflix vs Apple TV: compare search popularity](/demand/global-en/compare/apple-tv-vs-netflix): 70.8% against 5.2% Share of Search.
- [Netflix vs Hulu: compare search popularity](/demand/global-en/compare/hulu-vs-netflix): 70.8% against 3.5% Share of Search.
- [Disney+ vs Amazon Prime Video: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-disney-plus): 14.1% against 6.4% Share of Search.
- [Disney+ vs Apple TV: compare search popularity](/demand/global-en/compare/apple-tv-vs-disney-plus): 14.1% against 5.2% Share of Search.
- [Disney+ vs Hulu: compare search popularity](/demand/global-en/compare/disney-plus-vs-hulu): 14.1% against 3.5% Share of Search.
- [Amazon Prime Video vs Apple TV: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-apple-tv): 6.4% against 5.2% Share of Search.
- [Amazon Prime Video vs Hulu: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-hulu): 6.4% against 3.5% Share of Search.
- [Apple TV vs Hulu: compare search popularity](/demand/global-en/compare/apple-tv-vs-hulu): 5.2% against 3.5% Share of Search.

## How did search popularity change for streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.
- In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
- In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.
- Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
- Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Netflix | 70.8% | 83.1M | 0.0% | Netflix |
| 2 | Disney+ | 14.1% | 16.6M | +22.1% | The Walt Disney Company |
| 3 | Amazon Prime Video | 6.4% | 7.5M | 0.0% | Amazon Prime Video |
| 4 | Apple TV | 5.2% | 6.1M | +22.4% | Apple TV |
| 5 | Hulu | 3.5% | 4.1M | 0.0% | Hulu |
| 6 | Max | 0.02% | 18.1K | 0.0% | Max |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Netflix | 83.1M | 69.3% | 1 |
| Oct 2025 | Disney+ | 16.6M | 13.8% | 2 |
| Oct 2025 | Amazon Prime Video | 9.1M | 7.6% | 3 |
| Oct 2025 | Hulu | 6.1M | 5.1% | 4 |
| Oct 2025 | Apple TV | 5M | 4.2% | 5 |
| Oct 2025 | Max | 18.1K | 0.02% | 6 |
| Nov 2025 | Netflix | 83.1M | 68.6% | 1 |
| Nov 2025 | Disney+ | 16.6M | 13.7% | 2 |
| Nov 2025 | Amazon Prime Video | 9.1M | 7.5% | 3 |
| Nov 2025 | Apple TV | 6.1M | 5.1% | 4 |
| Nov 2025 | Hulu | 6.1M | 5.1% | 5 |
| Nov 2025 | Max | 22.2K | 0.02% | 6 |
| Dec 2025 | Netflix | 101M | 73.3% | 1 |
| Dec 2025 | Disney+ | 16.6M | 12% | 2 |
| Dec 2025 | Amazon Prime Video | 9.1M | 6.6% | 3 |
| Dec 2025 | Apple TV | 6.1M | 4.4% | 4 |
| Dec 2025 | Hulu | 5M | 3.6% | 5 |
| Dec 2025 | Max | 18.1K | 0.01% | 6 |
| Jan 2026 | Netflix | 101M | 73.3% | 1 |
| Jan 2026 | Disney+ | 16.6M | 12% | 2 |
| Jan 2026 | Amazon Prime Video | 9.1M | 6.6% | 3 |
| Jan 2026 | Hulu | 6.1M | 4.4% | 4 |
| Jan 2026 | Apple TV | 5M | 3.6% | 5 |
| Jan 2026 | Max | 18.1K | 0.01% | 6 |
| Feb 2026 | Netflix | 83.1M | 73.4% | 1 |
| Feb 2026 | Disney+ | 13.6M | 12% | 2 |
| Feb 2026 | Amazon Prime Video | 7.5M | 6.6% | 3 |
| Feb 2026 | Hulu | 5M | 4.4% | 4 |
| Feb 2026 | Apple TV | 4.1M | 3.6% | 5 |
| Feb 2026 | Max | 14.8K | 0.01% | 6 |
| Mar 2026 | Netflix | 83.1M | 70.2% | 1 |
| Mar 2026 | Disney+ | 16.6M | 14% | 2 |
| Mar 2026 | Amazon Prime Video | 7.5M | 6.3% | 3 |
| Mar 2026 | Hulu | 6.1M | 5.2% | 4 |
| Mar 2026 | Apple TV | 5M | 4.2% | 5 |
| Mar 2026 | Max | 18.1K | 0.02% | 6 |
| Apr 2026 | Netflix | 83.1M | 71.7% | 1 |
| Apr 2026 | Disney+ | 13.6M | 11.7% | 2 |
| Apr 2026 | Amazon Prime Video | 9.1M | 7.9% | 3 |
| Apr 2026 | Apple TV | 5M | 4.3% | 4 |
| Apr 2026 | Hulu | 5M | 4.3% | 5 |
| Apr 2026 | Max | 22.2K | 0.02% | 6 |
| May 2026 | Netflix | 83.1M | 72.3% | 1 |
| May 2026 | Disney+ | 13.6M | 11.8% | 2 |
| May 2026 | Amazon Prime Video | 9.1M | 8% | 3 |
| May 2026 | Apple TV | 5M | 4.3% | 4 |
| May 2026 | Hulu | 4.1M | 3.6% | 5 |
| May 2026 | Max | 22.2K | 0.02% | 6 |
| Jun 2026 | Netflix | 83.1M | 73.4% | 1 |
| Jun 2026 | Disney+ | 13.6M | 12% | 2 |
| Jun 2026 | Amazon Prime Video | 7.5M | 6.6% | 3 |
| Jun 2026 | Apple TV | 5M | 4.4% | 4 |
| Jun 2026 | Hulu | 4.1M | 3.6% | 5 |
| Jun 2026 | Max | 18.1K | 0.02% | 6 |
| Jul 2026 | Netflix | 83.1M | 73.4% | 1 |
| Jul 2026 | Disney+ | 13.6M | 12% | 2 |
| Jul 2026 | Amazon Prime Video | 7.5M | 6.6% | 3 |
| Jul 2026 | Apple TV | 5M | 4.4% | 4 |
| Jul 2026 | Hulu | 4.1M | 3.6% | 5 |
| Jul 2026 | Max | 18.1K | 0.02% | 6 |
| Aug 2026 | Netflix | 83.1M | 70.8% | 1 |
| Aug 2026 | Disney+ | 16.6M | 14.1% | 2 |
| Aug 2026 | Amazon Prime Video | 7.5M | 6.4% | 3 |
| Aug 2026 | Apple TV | 6.1M | 5.2% | 4 |
| Aug 2026 | Hulu | 4.1M | 3.5% | 5 |
| Aug 2026 | Max | 18.1K | 0.02% | 6 |
| Sep 2026 | Amazon Prime Video | — | — | — |
| Sep 2026 | Apple TV | — | — | — |
| Sep 2026 | Disney+ | — | — | — |
| Sep 2026 | Hulu | — | — | — |
| Sep 2026 | Max | — | — | — |
| Sep 2026 | Netflix | — | — | — |

## What is being compared

- **Amazon Prime Video**: Measured on the search term “amazon prime video”.
- **Apple TV**: Measured on the search term “apple tv”.
- **Disney+**: Measured on the search term “disney plus”.
- **Hulu**: Measured on the search term “hulu”.
- **Max**: Measured on the search term “max clothing”.
- **Netflix**: Measured on the search term “netflix”.

- [Amazon Prime Video](/demand/global-en/brands/amazon-prime-video)
- [Apple TV](/demand/global-en/brands/apple-tv)
- [Disney+](/demand/global-en/brands/disney-plus)
- [Hulu](/demand/global-en/brands/hulu)
- [Max](/demand/global-en/brands/max)
- [Netflix](/demand/global-en/brands/netflix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streaming services worldwide?

In August 2026, Netflix was the most searched among streaming services worldwide, with an estimated 83.1M branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Streaming services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/streaming-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.