---
title: "Streaming search engines: Which brands are most popular in search?"
description: "Compare the sites that show where to stream a title. Share of Search among Apple TV, JustWatch, Plex, Rakuten TV and Reelgood, the streaming search engines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/streaming-search-engines"
publisher: "Brandwave"
---

# Streaming search engines: Which brands are most popular in search?

Compare the sites that show where to stream a title. Share of Search among Apple TV, JustWatch, Plex, Rakuten TV and Reelgood, the streaming search engines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streaming search engines
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apple TV, 62.6%

## Which brand is most popular in search among streaming search engines worldwide?

- In August 2026, Apple TV was the most searched among streaming search engines worldwide, with an estimated 6.1M branded searches and 62.6% estimated Share of Search within this set.
- JustWatch is in 2nd place, 43.9 percentage points behind at 18.7% Share of Search.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide increased from 57.8% to 62.6%.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide increased from 17.3% to 18.7%.
- Across the 11 months ending August 2026, Plex’s estimated Share of Search among streaming search engines worldwide decreased from 21.1% to 15.4%.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide peaked at 64.5% in November 2025 and was lowest at 55.7% in July 2026.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide peaked at 20.4% in July 2026 and was lowest at 12.9% in November 2025.
- Across the 11 months ending August 2026, Rakuten TV’s estimated Share of Search among streaming search engines worldwide peaked at 4.4% in February 2026 and was lowest at 3.1% in August 2026.
- Across the 11 months ending August 2026, JustWatch rose from 3rd to 2nd among streaming search engines worldwide.
- Across the 11 months ending August 2026, Plex fell from 2nd to 3rd among streaming search engines worldwide.
- Across the 11 months ending August 2026, Rakuten TV and Reelgood held steady: their estimated Share of Search among streaming search engines worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Apple TV vs JustWatch: compare search popularity](/demand/global-en/compare/apple-tv-vs-justwatch): 62.6% against 18.7% Share of Search.
- [Apple TV vs Plex: compare search popularity](/demand/global-en/compare/apple-tv-vs-plex): 62.6% against 15.4% Share of Search.
- [Apple TV vs Rakuten TV: compare search popularity](/demand/global-en/compare/apple-tv-vs-rakuten-tv): 62.6% against 3.1% Share of Search.
- [JustWatch vs Plex: compare search popularity](/demand/global-en/compare/justwatch-vs-plex): 18.7% against 15.4% Share of Search.
- [JustWatch vs Rakuten TV: compare search popularity](/demand/global-en/compare/justwatch-vs-rakuten-tv): 18.7% against 3.1% Share of Search.
- [Plex vs Rakuten TV: compare search popularity](/demand/global-en/compare/plex-vs-rakuten-tv): 15.4% against 3.1% Share of Search.

## How did search popularity change for streaming search engines worldwide in August 2026?

- In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.
- In August 2026, Plex lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 15.4%.
- In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%.
- Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026.
- Estimated monthly branded searches for Reelgood worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple TV | 62.6% | 6.1M | +22.4% | Apple TV |
| 2 | JustWatch | 18.7% | 1.8M | 0.0% | JustWatch |
| 3 | Plex | 15.4% | 1.5M | -18.0% | Plex |
| 4 | Rakuten TV | 3.1% | 301K | 0.0% | Rakuten TV |
| 5 | Reelgood | 0.19% | 18.1K | -18.5% | Reelgood |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple TV | 5M | 57.8% | 1 |
| Oct 2025 | Plex | 1.8M | 21.1% | 2 |
| Oct 2025 | JustWatch | 1.5M | 17.3% | 3 |
| Oct 2025 | Rakuten TV | 301K | 3.5% | 4 |
| Oct 2025 | Reelgood | 22.2K | 0.26% | 5 |
| Nov 2025 | Apple TV | 6.1M | 64.5% | 1 |
| Nov 2025 | Plex | 1.8M | 19.3% | 2 |
| Nov 2025 | JustWatch | 1.2M | 12.9% | 3 |
| Nov 2025 | Rakuten TV | 301K | 3.2% | 4 |
| Nov 2025 | Reelgood | 18.1K | 0.19% | 5 |
| Dec 2025 | Apple TV | 6.1M | 62.2% | 1 |
| Dec 2025 | Plex | 1.8M | 18.6% | 2 |
| Dec 2025 | JustWatch | 1.5M | 15.2% | 3 |
| Dec 2025 | Rakuten TV | 368K | 3.7% | 4 |
| Dec 2025 | Reelgood | 22.2K | 0.23% | 5 |
| Jan 2026 | Apple TV | 5M | 59.6% | 1 |
| Jan 2026 | JustWatch | 1.5M | 17.9% | 2 |
| Jan 2026 | Plex | 1.5M | 17.9% | 3 |
| Jan 2026 | Rakuten TV | 368K | 4.4% | 4 |
| Jan 2026 | Reelgood | 27.1K | 0.32% | 5 |
| Feb 2026 | Apple TV | 4.1M | 59.7% | 1 |
| Feb 2026 | JustWatch | 1.2M | 17.8% | 2 |
| Feb 2026 | Plex | 1.2M | 17.8% | 3 |
| Feb 2026 | Rakuten TV | 301K | 4.4% | 4 |
| Feb 2026 | Reelgood | 22.2K | 0.32% | 5 |
| Mar 2026 | Apple TV | 5M | 60% | 1 |
| Mar 2026 | JustWatch | 1.5M | 18% | 2 |
| Mar 2026 | Plex | 1.5M | 18% | 3 |
| Mar 2026 | Rakuten TV | 301K | 3.6% | 4 |
| Mar 2026 | Reelgood | 27.1K | 0.33% | 5 |
| Apr 2026 | Apple TV | 5M | 59.6% | 1 |
| Apr 2026 | JustWatch | 1.5M | 17.9% | 2 |
| Apr 2026 | Plex | 1.5M | 17.9% | 3 |
| Apr 2026 | Rakuten TV | 368K | 4.4% | 4 |
| Apr 2026 | Reelgood | 27.1K | 0.32% | 5 |
| May 2026 | Apple TV | 5M | 57.3% | 1 |
| May 2026 | Plex | 1.8M | 21% | 2 |
| May 2026 | JustWatch | 1.5M | 17.2% | 3 |
| May 2026 | Rakuten TV | 368K | 4.2% | 4 |
| May 2026 | Reelgood | 27.1K | 0.31% | 5 |
| Jun 2026 | Apple TV | 5M | 60.1% | 1 |
| Jun 2026 | JustWatch | 1.5M | 18% | 2 |
| Jun 2026 | Plex | 1.5M | 18% | 3 |
| Jun 2026 | Rakuten TV | 301K | 3.6% | 4 |
| Jun 2026 | Reelgood | 22.2K | 0.27% | 5 |
| Jul 2026 | Apple TV | 5M | 55.7% | 1 |
| Jul 2026 | JustWatch | 1.8M | 20.4% | 2 |
| Jul 2026 | Plex | 1.8M | 20.4% | 3 |
| Jul 2026 | Rakuten TV | 301K | 3.4% | 4 |
| Jul 2026 | Reelgood | 22.2K | 0.25% | 5 |
| Aug 2026 | Apple TV | 6.1M | 62.6% | 1 |
| Aug 2026 | JustWatch | 1.8M | 18.7% | 2 |
| Aug 2026 | Plex | 1.5M | 15.4% | 3 |
| Aug 2026 | Rakuten TV | 301K | 3.1% | 4 |
| Aug 2026 | Reelgood | 18.1K | 0.19% | 5 |
| Sep 2026 | Apple TV | — | — | — |
| Sep 2026 | JustWatch | — | — | — |
| Sep 2026 | Plex | — | — | — |
| Sep 2026 | Rakuten TV | — | — | — |
| Sep 2026 | Reelgood | — | — | — |

## What is being compared

- **Apple TV**: Measured on the search term “apple tv”.
- **JustWatch**: Measured on the search term “justwatch”.
- **Plex**: Measured on the search term “plex”.
- **Rakuten TV**: Measured on the search term “rakuten tv”.
- **Reelgood**: Measured on the search term “reelgood”.

- [Apple TV](/demand/global-en/brands/apple-tv)
- [JustWatch](/demand/global-en/brands/justwatch)
- [Plex](/demand/global-en/brands/plex)
- [Rakuten TV](/demand/global-en/brands/rakuten-tv)
- [Reelgood](/demand/global-en/brands/reelgood)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streaming search engines worldwide?

In August 2026, Apple TV was the most searched among streaming search engines worldwide, with an estimated 6.1M branded searches and 62.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Streaming search engines: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/streaming-search-engines

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streaming-search-engines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.