--- title: "Streaming device brands: Which brands are most popular in search?" description: "Compare the devices people stream television with. Share of Search among Amazon, Google, Xiaomi, Roku and Apple TV 4K, the streaming device brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/streaming-device-brands" publisher: "Brandwave" --- # Streaming device brands: Which brands are most popular in search? Compare the devices people stream television with. Share of Search among Amazon, Google, Xiaomi, Roku and Apple TV 4K, the streaming device brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Streaming device brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Amazon, 49.5% ## Which brand is most popular in search among streaming device brands worldwide? - Amazon and Google share the highest estimated Share of Search among streaming device brands worldwide, at 49.5% in August 2026. - Across the 11 months ending August 2026, Amazon’s estimated Share of Search among streaming device brands worldwide peaked at 54.4% in December 2025 and was lowest at 44.5% in April 2026. - Across the 11 months ending August 2026, Google’s estimated Share of Search among streaming device brands worldwide peaked at 54.5% in April 2026 and was lowest at 44.5% in November 2025. - Across the 11 months ending August 2026, Amazon, Google, Xiaomi, Roku and Apple TV 4K held steady: their estimated Share of Search among streaming device brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Amazon vs Google: compare search popularity](/demand/global-en/compare/amazon-vs-google): 49.5% Share of Search each. ## How did search popularity change for streaming device brands worldwide in August 2026? - Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Amazon | 49.5% | 414M | 0.0% | Amazon | | 2 | Google | 49.5% | 414M | 0.0% | Google | | 3 | Xiaomi | 0.73% | 6.1M | 0.0% | Xiaomi | | 4 | Roku | 0.22% | 1.8M | 0.0% | Roku | | 5 | Apple TV 4K | 0.08% | 673K | -44.8% | Apple | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Amazon | 414M | 49.4% | 1 | | Oct 2025 | Google | 414M | 49.4% | 2 | | Oct 2025 | Xiaomi | 7.5M | 0.89% | 3 | | Oct 2025 | Roku | 1.8M | 0.22% | 4 | | Oct 2025 | Apple TV 4K | 450K | 0.05% | 5 | | Nov 2025 | Amazon | 506M | 54.4% | 1 | | Nov 2025 | Google | 414M | 44.5% | 2 | | Nov 2025 | Xiaomi | 7.5M | 0.8% | 3 | | Nov 2025 | Roku | 1.8M | 0.2% | 4 | | Nov 2025 | Apple TV 4K | 550K | 0.06% | 5 | | Dec 2025 | Amazon | 506M | 54.4% | 1 | | Dec 2025 | Google | 414M | 44.5% | 2 | | Dec 2025 | Xiaomi | 7.5M | 0.8% | 3 | | Dec 2025 | Roku | 1.8M | 0.2% | 4 | | Dec 2025 | Apple TV 4K | 450K | 0.05% | 5 | | Jan 2026 | Amazon | 414M | 49.4% | 1 | | Jan 2026 | Google | 414M | 49.4% | 2 | | Jan 2026 | Xiaomi | 7.5M | 0.89% | 3 | | Jan 2026 | Roku | 1.8M | 0.22% | 4 | | Jan 2026 | Apple TV 4K | 368K | 0.04% | 5 | | Feb 2026 | Amazon | 338M | 49.4% | 1 | | Feb 2026 | Google | 338M | 49.4% | 2 | | Feb 2026 | Xiaomi | 6.1M | 0.89% | 3 | | Feb 2026 | Roku | 1.5M | 0.22% | 4 | | Feb 2026 | Apple TV 4K | 301K | 0.04% | 5 | | Mar 2026 | Amazon | 414M | 49.4% | 1 | | Mar 2026 | Google | 414M | 49.4% | 2 | | Mar 2026 | Xiaomi | 7.5M | 0.89% | 3 | | Mar 2026 | Roku | 1.8M | 0.22% | 4 | | Mar 2026 | Apple TV 4K | 450K | 0.05% | 5 | | Apr 2026 | Google | 414M | 54.5% | 1 | | Apr 2026 | Amazon | 338M | 44.5% | 2 | | Apr 2026 | Xiaomi | 6.1M | 0.81% | 3 | | Apr 2026 | Roku | 1.5M | 0.2% | 4 | | Apr 2026 | Apple TV 4K | 301K | 0.04% | 5 | | May 2026 | Amazon | 414M | 49.5% | 1 | | May 2026 | Google | 414M | 49.5% | 2 | | May 2026 | Xiaomi | 6.1M | 0.73% | 3 | | May 2026 | Roku | 1.5M | 0.18% | 4 | | May 2026 | Apple TV 4K | 550K | 0.07% | 5 | | Jun 2026 | Amazon | 414M | 49.5% | 1 | | Jun 2026 | Google | 414M | 49.5% | 2 | | Jun 2026 | Xiaomi | 6.1M | 0.73% | 3 | | Jun 2026 | Roku | 1.8M | 0.22% | 4 | | Jun 2026 | Apple TV 4K | 1.2M | 0.15% | 5 | | Jul 2026 | Amazon | 414M | 49.5% | 1 | | Jul 2026 | Google | 414M | 49.5% | 2 | | Jul 2026 | Xiaomi | 6.1M | 0.73% | 3 | | Jul 2026 | Roku | 1.8M | 0.22% | 4 | | Jul 2026 | Apple TV 4K | 1.2M | 0.15% | 5 | | Aug 2026 | Amazon | 414M | 49.5% | 1 | | Aug 2026 | Google | 414M | 49.5% | 2 | | Aug 2026 | Xiaomi | 6.1M | 0.73% | 3 | | Aug 2026 | Roku | 1.8M | 0.22% | 4 | | Aug 2026 | Apple TV 4K | 673K | 0.08% | 5 | | Sep 2026 | Amazon | — | — | — | | Sep 2026 | Apple TV 4K | — | — | — | | Sep 2026 | Google | — | — | — | | Sep 2026 | Roku | — | — | — | | Sep 2026 | Xiaomi | — | — | — | ## What is being compared - **Amazon**: Measured on the search term “amazon”. - **Apple TV 4K**: Measured on the search term “apple tv 4k”. - **Google**: Measured on the search term “google”. - **Roku**: Measured on the search term “roku”. - **Xiaomi**: Measured on the search term “xiaomi”. - [Amazon](/demand/global-en/brands/amazon) - [Apple TV 4K](/demand/global-en/brands/apple-tv-4k) - [Google](/demand/global-en/brands/google) - [Roku](/demand/global-en/brands/roku) - [Xiaomi](/demand/global-en/brands/xiaomi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among streaming device brands worldwide? Amazon and Google share the highest estimated Share of Search among streaming device brands worldwide, at 49.5% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Streaming device brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/streaming-device-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streaming-device-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.