---
title: "Streaming data platforms: Which are searched most?"
description: "Compare the platforms used to stream event data. Share of Search among Confluent, Pub/Sub, Kafka, Kinesis and Redpanda, the streaming data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/streaming-data-platforms"
publisher: "Brandwave"
---

# Streaming data platforms: Which are searched most?

Compare the platforms used to stream event data. Share of Search among Confluent, Pub/Sub, Kafka, Kinesis and Redpanda, the streaming data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Streaming data platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Confluent, 53.3%

## Which brand is most popular in search among streaming data platforms worldwide?

- In August 2026, Confluent was the most searched among streaming data platforms worldwide, with an estimated 49.5K branded searches and 53.3% estimated Share of Search within this set.
- Pub/Sub is in 2nd place, 17.7 percentage points behind at 35.6% Share of Search.
- Across the 11 months ending August 2026, Confluent’s estimated Share of Search among streaming data platforms worldwide decreased from 59.4% to 53.3%.
- Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide increased from 26.6% to 35.6%.
- Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide decreased from 7.9% to 5.8%.
- Across the 11 months ending August 2026, Kinesis’ estimated Share of Search among streaming data platforms worldwide decreased from 5.3% to 3.9%.
- Across the 11 months ending August 2026, Redpanda’s estimated Share of Search among streaming data platforms worldwide increased from 0.8% to 1.4%.
- Across the 11 months ending August 2026, Confluent’s estimated Share of Search among streaming data platforms worldwide peaked at 81.2% in December 2025 and was lowest at 48.6% in July 2026.
- Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide peaked at 39.8% in July 2026 and was lowest at 13.4% in December 2025.
- Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide peaked at 7.9% in October 2025 and was lowest at 3.3% in December 2025.
- Across the 11 months ending August 2026, Kinesis’ estimated Share of Search among streaming data platforms worldwide peaked at 5.3% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Redpanda’s estimated Share of Search among streaming data platforms worldwide peaked at 1.4% in August 2026 and was lowest at 0.36% in December 2025.

## Compare search popularity between leading brands

- [Confluent vs Pub/Sub: compare search popularity](/demand/global-en/compare/confluent-vs-pub-sub): 53.3% against 35.6% Share of Search.
- [Confluent vs Kafka: compare search popularity](/demand/global-en/compare/confluent-vs-kafka): 53.3% against 5.8% Share of Search.
- [Confluent vs Kinesis: compare search popularity](/demand/global-en/compare/confluent-vs-kinesis): 53.3% against 3.9% Share of Search.
- [Pub/Sub vs Kafka: compare search popularity](/demand/global-en/compare/kafka-vs-pub-sub): 35.6% against 5.8% Share of Search.
- [Pub/Sub vs Kinesis: compare search popularity](/demand/global-en/compare/kinesis-vs-pub-sub): 35.6% against 3.9% Share of Search.
- [Kafka vs Kinesis: compare search popularity](/demand/global-en/compare/kafka-vs-kinesis): 5.8% against 3.9% Share of Search.

## How did search popularity change for streaming data platforms worldwide in August 2026?

- In August 2026, Confluent gained estimated Share of Search among streaming data platforms worldwide, from 48.6% to 53.3%.
- In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%.
- In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%.
- In August 2026, Kinesis lost estimated Share of Search among streaming data platforms worldwide, from 5.3% to 3.9%.
- Redpanda’s estimated Share of Search among streaming data platforms worldwide has gained ground for 3 months in a row, from 0.8% to 1.4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Confluent | 53.3% | 49.5K | 0.0% | Confluent |
| 2 | Pub/Sub | 35.6% | 33.1K | -18.3% | Google |
| 3 | Kafka | 5.8% | 5.4K | 0.0% | Apache |
| 4 | Kinesis | 3.9% | 3.6K | -33.3% | Amazon |
| 5 | Redpanda | 1.4% | 1.3K | +30.0% | Redpanda |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Confluent | 74K | 59.4% | 1 |
| Oct 2025 | Pub/Sub | 33.1K | 26.6% | 2 |
| Oct 2025 | Kafka | 9.9K | 7.9% | 3 |
| Oct 2025 | Kinesis | 6.6K | 5.3% | 4 |
| Oct 2025 | Redpanda | 1K | 0.8% | 5 |
| Nov 2025 | Confluent | 60.5K | 56% | 1 |
| Nov 2025 | Pub/Sub | 33.1K | 30.6% | 2 |
| Nov 2025 | Kafka | 8.1K | 7.5% | 3 |
| Nov 2025 | Kinesis | 5.4K | 5% | 4 |
| Nov 2025 | Redpanda | 1K | 0.93% | 5 |
| Dec 2025 | Confluent | 201K | 81.2% | 1 |
| Dec 2025 | Pub/Sub | 33.1K | 13.4% | 2 |
| Dec 2025 | Kafka | 8.1K | 3.3% | 3 |
| Dec 2025 | Kinesis | 4.4K | 1.8% | 4 |
| Dec 2025 | Redpanda | 880 | 0.36% | 5 |
| Jan 2026 | Confluent | 74K | 60.9% | 1 |
| Jan 2026 | Pub/Sub | 33.1K | 27.2% | 2 |
| Jan 2026 | Kafka | 8.1K | 6.7% | 3 |
| Jan 2026 | Kinesis | 5.4K | 4.4% | 4 |
| Jan 2026 | Redpanda | 1K | 0.82% | 5 |
| Feb 2026 | Confluent | 74K | 61.4% | 1 |
| Feb 2026 | Pub/Sub | 33.1K | 27.4% | 2 |
| Feb 2026 | Kafka | 8.1K | 6.7% | 3 |
| Feb 2026 | Kinesis | 4.4K | 3.6% | 4 |
| Feb 2026 | Redpanda | 1K | 0.83% | 5 |
| Mar 2026 | Confluent | 90.5K | 62.1% | 1 |
| Mar 2026 | Pub/Sub | 40.5K | 27.8% | 2 |
| Mar 2026 | Kafka | 8.1K | 5.6% | 3 |
| Mar 2026 | Kinesis | 5.4K | 3.7% | 4 |
| Mar 2026 | Redpanda | 1.3K | 0.89% | 5 |
| Apr 2026 | Confluent | 74K | 58.5% | 1 |
| Apr 2026 | Pub/Sub | 40.5K | 32% | 2 |
| Apr 2026 | Kafka | 6.6K | 5.2% | 3 |
| Apr 2026 | Kinesis | 4.4K | 3.5% | 4 |
| Apr 2026 | Redpanda | 1K | 0.79% | 5 |
| May 2026 | Confluent | 74K | 58.9% | 1 |
| May 2026 | Pub/Sub | 40.5K | 32.2% | 2 |
| May 2026 | Kafka | 6.6K | 5.3% | 3 |
| May 2026 | Kinesis | 3.6K | 2.9% | 4 |
| May 2026 | Redpanda | 1K | 0.8% | 5 |
| Jun 2026 | Confluent | 60.5K | 53.9% | 1 |
| Jun 2026 | Pub/Sub | 40.5K | 36.1% | 2 |
| Jun 2026 | Kafka | 6.6K | 5.9% | 3 |
| Jun 2026 | Kinesis | 3.6K | 3.2% | 4 |
| Jun 2026 | Redpanda | 1K | 0.89% | 5 |
| Jul 2026 | Confluent | 49.5K | 48.6% | 1 |
| Jul 2026 | Pub/Sub | 40.5K | 39.8% | 2 |
| Jul 2026 | Kafka | 5.4K | 5.3% | 3 |
| Jul 2026 | Kinesis | 5.4K | 5.3% | 4 |
| Jul 2026 | Redpanda | 1K | 0.98% | 5 |
| Aug 2026 | Confluent | 49.5K | 53.3% | 1 |
| Aug 2026 | Pub/Sub | 33.1K | 35.6% | 2 |
| Aug 2026 | Kafka | 5.4K | 5.8% | 3 |
| Aug 2026 | Kinesis | 3.6K | 3.9% | 4 |
| Aug 2026 | Redpanda | 1.3K | 1.4% | 5 |
| Sep 2026 | Confluent | — | — | — |
| Sep 2026 | Kafka | — | — | — |
| Sep 2026 | Kinesis | — | — | — |
| Sep 2026 | Pub/Sub | — | — | — |
| Sep 2026 | Redpanda | — | — | — |

## What is being compared

- **Confluent**: Measured on the search term “confluent”.
- **Kafka**: Measured on the search term “kafka streaming”.
- **Kinesis**: Measured on the search term “amazon kinesis”.
- **Pub/Sub**: Measured on the search term “pub/sub”.
- **Redpanda**: Measured on the search term “redpanda data”.

- [Confluent](/demand/global-en/brands/confluent)
- [Kafka](/demand/global-en/brands/kafka)
- [Kinesis](/demand/global-en/brands/kinesis)
- [Pub/Sub](/demand/global-en/brands/pub-sub)
- [Redpanda](/demand/global-en/brands/redpanda)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among streaming data platforms worldwide?

In August 2026, Confluent was the most searched among streaming data platforms worldwide, with an estimated 49.5K branded searches and 53.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Streaming data platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/streaming-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/streaming-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.