--- title: "OBS Studio vs Streamlabs: Which is searched more?" description: "Is OBS Studio or Streamlabs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream overlay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stream-overlay-tools/compare/obs-studio-vs-streamlabs" publisher: "Brandwave" --- # OBS Studio vs Streamlabs: Which is searched more? Is OBS Studio or Streamlabs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream overlay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and Streamlabs - **Competitive set**: Stream overlay tools - **Market**: Global - **Month measured**: Sep 2026 - **OBS Studio Share of Search**: 85.1% - **Streamlabs Share of Search**: 8.1% ## Is OBS Studio or Streamlabs more popular in search? - In September 2026, OBS Studio had more branded searches than Streamlabs among stream overlay tools worldwide. OBS Studio had about 4.7 million branded searches, while Streamlabs had 450,000. OBS Studio made up 85.1% of all stream overlay tool searches we track, and Streamlabs accounted for 8.1%. - OBS Studio was ahead of Streamlabs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OBS Studio’s share of searches among stream overlay tools worldwide moved from 83.3% to 85.1%, and its estimated monthly branded searches held steady at 4.7M. - Across the 12 months ending September 2026, Streamlabs’ share of searches among stream overlay tools worldwide moved from 9.8% to 8.1%, and its estimated monthly branded searches moved from 550K to 450K. ## Top stream overlay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both OBS Studio and Streamlabs showed up in all five answers. Streamlabs was listed before OBS Studio in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | StreamElements | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | OWN3D | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Streamlabs | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nerd or Die | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | OBS Studio | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Muxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stream overlay tools - Asked ChatGPT "Which stream overlay tool should I use?": 1. StreamElements, 2. Streamlabs, 3. OWN3D, 4. OBS Studio - Asked ChatGPT "What are the best stream overlay tools?": 1. StreamElements, 2. Streamlabs, 3. OWN3D, 4. Nerd or Die, 5. OBS Studio - Asked ChatGPT "What's the best stream overlay tool for livestream branding?": 1. StreamElements, 2. OWN3D, 3. Streamlabs, 4. Nerd or Die, 5. OBS Studio - Searched Google, AI Overview "overlay maker": 1. Nerd or Die, 2. OBS Studio, 3. Streamlabs - Searched Google, AI Overview "twitch overlay tool": 1. OWN3D, 2. StreamElements, 3. Nerd or Die, 4. OBS Studio, 5. Streamlabs Not named in any answer: Muxy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stream overlay tools worldwide in September 2026? - In September 2026, OBS Studio gained share of searches among stream overlay tools worldwide, from 83.6% to 85.1%. - In September 2026, Streamlabs lost share of searches among stream overlay tools worldwide, from 8.8% to 8.1%. ## Month by month | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | Streamlabs estimated searches | Streamlabs Share of Search | Streamlabs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7M | 83.3% | 1 | 550K | 9.8% | 2 | | Nov 2025 | 5.2M | 86.1% | 1 | 450K | 7.5% | 2 | | Dec 2025 | 5.2M | 86.1% | 1 | 450K | 7.5% | 2 | | Jan 2026 | 6.5M | 86.5% | 1 | 550K | 7.3% | 2 | | Feb 2026 | 4.7M | 84.8% | 1 | 450K | 8.2% | 2 | | Mar 2026 | 4.7M | 84.8% | 1 | 450K | 8.2% | 2 | | Apr 2026 | 5.2M | 86.1% | 1 | 450K | 7.5% | 2 | | May 2026 | 4.7M | 83.6% | 1 | 450K | 8% | 3 | | Jun 2026 | 5.8M | 87.4% | 1 | 450K | 6.8% | 2 | | Jul 2026 | 4.3M | 83.6% | 1 | 450K | 8.8% | 2 | | Aug 2026 | 4.3M | 83.6% | 1 | 450K | 8.8% | 2 | | Sep 2026 | 4.7M | 85.1% | 1 | 450K | 8.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using OBS Studio’s and Streamlabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “obs”, “obs studio” and “obsstudio”, summed into one figure. - **Streamlabs**: Measured on the search term “streamlabs”. - [OBS Studio profile](/demand/global-en/brands/obs-studio) - [Streamlabs profile](/demand/global-en/brands/streamlabs) - [All stream overlay tools worldwide](/demand/global-en/categories/stream-overlay-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OBS Studio or Streamlabs more popular in search? In September 2026, OBS Studio had more branded searches than Streamlabs among stream overlay tools worldwide. OBS Studio had about 4.7 million branded searches, while Streamlabs had 450,000. OBS Studio made up 85.1% of all stream overlay tool searches we track, and Streamlabs accounted for 8.1%. ## Cite this page Brandwave. "OBS Studio vs Streamlabs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stream-overlay-tools/compare/obs-studio-vs-streamlabs This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stream-overlay-tools/compare/obs-studio-vs-streamlabs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.