--- title: "Stream overlay tools: Which brands are most popular in search?" description: "Compare the tools streamers use for overlays, alerts and channel branding. Share of Search among Streamlabs, StreamElements, OWN3D, Nerd or Die and Muxy, the stream overlay tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stream-overlay-tools" publisher: "Brandwave" --- # Stream overlay tools: Which brands are most popular in search? Compare the tools streamers use for overlays, alerts and channel branding. Share of Search among Streamlabs, StreamElements, OWN3D, Nerd or Die and Muxy, the stream overlay tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Stream overlay tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Streamlabs, 53.9% ## Which brand is most popular in search among stream overlay tools worldwide? - In August 2026, Streamlabs was the most searched among stream overlay tools worldwide, with an estimated 450K branded searches and 53.9% estimated Share of Search within this set. - StreamElements is in 2nd place, 9.8 percentage points behind at 44.1% Share of Search. - Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among stream overlay tools worldwide decreased from 58.6% to 53.9%. - Across the 11 months ending August 2026, StreamElements’ estimated Share of Search among stream overlay tools worldwide increased from 39.2% to 44.1%. - Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among stream overlay tools worldwide peaked at 58.6% in October 2025 and was lowest at 49% in May 2026. - Across the 11 months ending August 2026, StreamElements’ estimated Share of Search among stream overlay tools worldwide peaked at 49% in May 2026 and was lowest at 39.2% in October 2025. - Across the 11 months ending August 2026, OWN3D, Nerd or Die and Muxy held steady: their estimated Share of Search among stream overlay tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Streamlabs vs StreamElements: compare search popularity](/demand/global-en/compare/streamelements-vs-streamlabs): 53.9% against 44.1% Share of Search. ## How did search popularity change for stream overlay tools worldwide in August 2026? - Estimated monthly branded searches for Muxy worldwide rose 310.3% over 11 measured months, from 390 to 1.6K in August 2026. - Estimated monthly branded searches for Nerd or Die worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for OWN3D worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Streamlabs worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Streamlabs | 53.9% | 450K | 0.0% | Streamlabs | | 2 | StreamElements | 44.1% | 368K | 0.0% | StreamElements | | 3 | OWN3D | 1.2% | 9.9K | 0.0% | OWN3D | | 4 | Nerd or Die | 0.65% | 5.4K | 0.0% | Nerd or Die | | 5 | Muxy | 0.19% | 1.6K | -15.8% | Muxy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streamlabs | 550K | 58.6% | 1 | | Oct 2025 | StreamElements | 368K | 39.2% | 2 | | Oct 2025 | OWN3D | 12.1K | 1.3% | 3 | | Oct 2025 | Nerd or Die | 8.1K | 0.86% | 4 | | Oct 2025 | Muxy | 390 | 0.04% | 5 | | Nov 2025 | Streamlabs | 450K | 53.7% | 1 | | Nov 2025 | StreamElements | 368K | 43.9% | 2 | | Nov 2025 | OWN3D | 12.1K | 1.4% | 3 | | Nov 2025 | Nerd or Die | 8.1K | 0.97% | 4 | | Nov 2025 | Muxy | 390 | 0.05% | 5 | | Dec 2025 | Streamlabs | 450K | 53.8% | 1 | | Dec 2025 | StreamElements | 368K | 44% | 2 | | Dec 2025 | OWN3D | 12.1K | 1.4% | 3 | | Dec 2025 | Nerd or Die | 6.6K | 0.79% | 4 | | Dec 2025 | Muxy | 390 | 0.05% | 5 | | Jan 2026 | Streamlabs | 550K | 53.7% | 1 | | Jan 2026 | StreamElements | 450K | 44% | 2 | | Jan 2026 | OWN3D | 14.8K | 1.4% | 3 | | Jan 2026 | Nerd or Die | 8.1K | 0.79% | 4 | | Jan 2026 | Muxy | 390 | 0.04% | 5 | | Feb 2026 | Streamlabs | 450K | 53.8% | 1 | | Feb 2026 | StreamElements | 368K | 44% | 2 | | Feb 2026 | OWN3D | 12.1K | 1.4% | 3 | | Feb 2026 | Nerd or Die | 6.6K | 0.79% | 4 | | Feb 2026 | Muxy | 390 | 0.05% | 5 | | Mar 2026 | Streamlabs | 450K | 53.8% | 1 | | Mar 2026 | StreamElements | 368K | 44% | 2 | | Mar 2026 | OWN3D | 12.1K | 1.4% | 3 | | Mar 2026 | Nerd or Die | 6.6K | 0.79% | 4 | | Mar 2026 | Muxy | 320 | 0.04% | 5 | | Apr 2026 | Streamlabs | 450K | 53.9% | 1 | | Apr 2026 | StreamElements | 368K | 44.1% | 2 | | Apr 2026 | OWN3D | 9.9K | 1.2% | 3 | | Apr 2026 | Nerd or Die | 5.4K | 0.65% | 4 | | Apr 2026 | Muxy | 1.3K | 0.16% | 5 | | May 2026 | StreamElements | 450K | 49% | 1 | | May 2026 | Streamlabs | 450K | 49% | 2 | | May 2026 | OWN3D | 9.9K | 1.1% | 3 | | May 2026 | Nerd or Die | 5.4K | 0.59% | 4 | | May 2026 | Muxy | 3.6K | 0.39% | 5 | | Jun 2026 | Streamlabs | 450K | 53.9% | 1 | | Jun 2026 | StreamElements | 368K | 44.1% | 2 | | Jun 2026 | OWN3D | 9.9K | 1.2% | 3 | | Jun 2026 | Nerd or Die | 4.4K | 0.53% | 4 | | Jun 2026 | Muxy | 1.9K | 0.23% | 5 | | Jul 2026 | Streamlabs | 450K | 53.9% | 1 | | Jul 2026 | StreamElements | 368K | 44.1% | 2 | | Jul 2026 | OWN3D | 9.9K | 1.2% | 3 | | Jul 2026 | Nerd or Die | 5.4K | 0.65% | 4 | | Jul 2026 | Muxy | 1.9K | 0.23% | 5 | | Aug 2026 | Streamlabs | 450K | 53.9% | 1 | | Aug 2026 | StreamElements | 368K | 44.1% | 2 | | Aug 2026 | OWN3D | 9.9K | 1.2% | 3 | | Aug 2026 | Nerd or Die | 5.4K | 0.65% | 4 | | Aug 2026 | Muxy | 1.6K | 0.19% | 5 | | Sep 2026 | Muxy | — | — | — | | Sep 2026 | Nerd or Die | — | — | — | | Sep 2026 | OWN3D | — | — | — | | Sep 2026 | StreamElements | — | — | — | | Sep 2026 | Streamlabs | — | — | — | ## What is being compared - **Muxy**: Measured on the search term “muxy”. - **Nerd or Die**: Measured on the search term “nerd or die”. - **OWN3D**: Measured on the search term “own3d”. - **StreamElements**: Measured on the search term “streamelements”. - **Streamlabs**: Measured on the search term “streamlabs”. - [Muxy](/demand/global-en/brands/muxy) - [Nerd or Die](/demand/global-en/brands/nerd-or-die) - [OWN3D](/demand/global-en/brands/own3d) - [StreamElements](/demand/global-en/brands/streamelements) - [Streamlabs](/demand/global-en/brands/streamlabs) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among stream overlay tools worldwide? In August 2026, Streamlabs was the most searched among stream overlay tools worldwide, with an estimated 450K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Stream overlay tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/stream-overlay-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stream-overlay-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.