---
title: "Logitech vs Razer: Which is searched more?"
description: "Is Logitech or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream controllers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/logitech-vs-razer"
publisher: "Brandwave"
---

# Logitech vs Razer: Which is searched more?

Is Logitech or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream controllers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Logitech and Razer
- **Competitive set**: Stream controllers
- **Market**: Global
- **Month measured**: Sep 2026
- **Logitech Share of Search**: 4.9%
- **Razer Share of Search**: 1.7%

## Is Logitech or Razer more popular in search?

- In September 2026, Logitech had more branded searches than Razer among stream controllers worldwide. Logitech had about 5,400 branded searches, while Razer had 1,900. Logitech made up 4.9% of all stream controller searches we track, and Razer accounted for 1.7%.
- Logitech was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

## Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Logitech was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Elgato | 3 of 3 | 1 of 2 | 4 of 5 |
| Loupedeck | 1 of 3 | 0 of 2 | 1 of 5 |
| Touch Portal | 1 of 3 | 0 of 2 | 1 of 5 |
| Logitech | 1 of 3 | 0 of 2 | 1 of 5 |
| Mirabox | 0 of 3 | 0 of 2 | 0 of 5 |
| Razer | 1 of 3 | 1 of 2 | 2 of 5 |
| Ulanzi | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about stream controllers

- Asked ChatGPT "What's the best stream deck for streaming?": 1. Elgato
- Asked ChatGPT "What are good alternatives to the Elgato Stream Deck?": 1. Razer, 2. Touch Portal, 3. Loupedeck, 4. Logitech, 5. Elgato
- Asked ChatGPT "Which stream controller should I buy?": 1. Elgato
- Searched Google, AI Overview "stream controller": 1. Elgato, 2. Razer
- Searched Google, AI Overview "stream deck alternative": named none of the brands we track

Not named in any answer: Mirabox and Ulanzi.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## How did search popularity change for stream controllers worldwide in September 2026?

- In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.
- In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.

## Month by month

| Month | Logitech estimated searches | Logitech Share of Search | Logitech rank | Razer estimated searches | Razer Share of Search | Razer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 5.7% | 4 | 2.9K | 2% | 6 |
| Nov 2025 | 6.6K | 4.5% | 4 | 6.6K | 4.5% | 5 |
| Dec 2025 | 6.6K | 4.1% | 4 | 2.9K | 1.8% | 6 |
| Jan 2026 | 6.6K | 3.9% | 4 | 3.6K | 2.2% | 6 |
| Feb 2026 | 5.4K | 4.5% | 4 | 2.9K | 2.4% | 6 |
| Mar 2026 | 5.4K | 4% | 4 | 2.4K | 1.8% | 6 |
| Apr 2026 | 5.4K | 4.7% | 4 | 1.9K | 1.7% | 6 |
| May 2026 | 4.4K | 3.9% | 4 | 2.9K | 2.6% | 6 |
| Jun 2026 | 4.4K | 3.9% | 4 | 4.4K | 3.9% | 5 |
| Jul 2026 | 4.4K | 4% | 4 | 2.4K | 2.2% | 6 |
| Aug 2026 | 4.4K | 4% | 4 | 2.9K | 2.6% | 6 |
| Sep 2026 | 5.4K | 4.9% | 4 | 1.9K | 1.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Logitech’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Logitech**: Measured on the search term “mx creative console”.
- **Razer**: Measured on the search term “razer stream controller”.

- [Logitech profile](/demand/global-en/brands/logitech)
- [Razer profile](/demand/global-en/brands/razer)
- [All stream controllers worldwide](/demand/global-en/categories/stream-controllers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Logitech or Razer more popular in search?

In September 2026, Logitech had more branded searches than Razer among stream controllers worldwide. Logitech had about 5,400 branded searches, while Razer had 1,900. Logitech made up 4.9% of all stream controller searches we track, and Razer accounted for 1.7%.

## Cite this page

Brandwave. "Logitech vs Razer: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/logitech-vs-razer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/logitech-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
