--- title: "Elgato vs Razer: Which is searched more?" description: "Is Elgato or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream controllers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/elgato-vs-razer" publisher: "Brandwave" --- # Elgato vs Razer: Which is searched more? Is Elgato or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream controllers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elgato and Razer - **Competitive set**: Stream controllers - **Market**: Global - **Month measured**: Sep 2026 - **Elgato Share of Search**: 67.8% - **Razer Share of Search**: 1.7% ## Is Elgato or Razer more popular in search? - In September 2026, Elgato had more branded searches than Razer among stream controllers worldwide. Elgato had about 74,000 branded searches, while Razer had 1,900. Elgato made up 67.8% of all stream controller searches we track, and Razer accounted for 1.7%. - Elgato was ahead of Razer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide moved from 63.5% to 67.8%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top stream controllers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Razer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Elgato | 3 of 3 | 1 of 2 | 4 of 5 | | Loupedeck | 1 of 3 | 0 of 2 | 1 of 5 | | Touch Portal | 1 of 3 | 0 of 2 | 1 of 5 | | Logitech | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabox | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | 1 of 3 | 1 of 2 | 2 of 5 | | Ulanzi | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stream controllers - Asked ChatGPT "What's the best stream deck for streaming?": 1. Elgato - Asked ChatGPT "What are good alternatives to the Elgato Stream Deck?": 1. Razer, 2. Touch Portal, 3. Loupedeck, 4. Logitech, 5. Elgato - Asked ChatGPT "Which stream controller should I buy?": 1. Elgato - Searched Google, AI Overview "stream controller": 1. Elgato, 2. Razer - Searched Google, AI Overview "stream deck alternative": named none of the brands we track Not named in any answer: Mirabox and Ulanzi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for stream controllers worldwide in September 2026? - In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%. - In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%. ## Month by month | Month | Elgato estimated searches | Elgato Share of Search | Elgato rank | Razer estimated searches | Razer Share of Search | Razer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 63.5% | 1 | 2.9K | 2% | 6 | | Nov 2025 | 90.5K | 62.2% | 1 | 6.6K | 4.5% | 5 | | Dec 2025 | 110K | 68.2% | 1 | 2.9K | 1.8% | 6 | | Jan 2026 | 110K | 65.7% | 1 | 3.6K | 2.2% | 6 | | Feb 2026 | 74K | 62.1% | 1 | 2.9K | 2.4% | 6 | | Mar 2026 | 90.5K | 66.5% | 1 | 2.4K | 1.8% | 6 | | Apr 2026 | 74K | 64.4% | 1 | 1.9K | 1.7% | 6 | | May 2026 | 74K | 65.6% | 1 | 2.9K | 2.6% | 6 | | Jun 2026 | 74K | 66% | 1 | 4.4K | 3.9% | 5 | | Jul 2026 | 74K | 67.2% | 1 | 2.4K | 2.2% | 6 | | Aug 2026 | 74K | 66.9% | 1 | 2.9K | 2.6% | 6 | | Sep 2026 | 74K | 67.8% | 1 | 1.9K | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Elgato’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elgato**: Measured on the search term “elgato stream deck”. - **Razer**: Measured on the search term “razer stream controller”. - [Elgato profile](/demand/global-en/brands/elgato) - [Razer profile](/demand/global-en/brands/razer) - [All stream controllers worldwide](/demand/global-en/categories/stream-controllers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elgato or Razer more popular in search? In September 2026, Elgato had more branded searches than Razer among stream controllers worldwide. Elgato had about 74,000 branded searches, while Razer had 1,900. Elgato made up 67.8% of all stream controller searches we track, and Razer accounted for 1.7%. ## Cite this page Brandwave. "Elgato vs Razer: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/elgato-vs-razer This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/elgato-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.