--- title: "Elgato vs Logitech: Which is searched more?" description: "Is Elgato or Logitech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream controllers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/elgato-vs-logitech" publisher: "Brandwave" --- # Elgato vs Logitech: Which is searched more? Is Elgato or Logitech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stream controllers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elgato and Logitech - **Competitive set**: Stream controllers - **Market**: Global - **Month measured**: Sep 2026 - **Elgato Share of Search**: 67.8% - **Logitech Share of Search**: 4.9% ## Is Elgato or Logitech more popular in search? - In September 2026, Elgato had more branded searches than Logitech among stream controllers worldwide. Elgato had about 74,000 branded searches, while Logitech had 5,400. Elgato made up 67.8% of all stream controller searches we track, and Logitech accounted for 4.9%. - Elgato was ahead of Logitech in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide moved from 63.5% to 67.8%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top stream controllers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Logitech was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Elgato | 3 of 3 | 1 of 2 | 4 of 5 | | Loupedeck | 1 of 3 | 0 of 2 | 1 of 5 | | Touch Portal | 1 of 3 | 0 of 2 | 1 of 5 | | Logitech | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabox | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | 1 of 3 | 1 of 2 | 2 of 5 | | Ulanzi | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stream controllers - Asked ChatGPT "What's the best stream deck for streaming?": 1. Elgato - Asked ChatGPT "What are good alternatives to the Elgato Stream Deck?": 1. Razer, 2. Touch Portal, 3. Loupedeck, 4. Logitech, 5. Elgato - Asked ChatGPT "Which stream controller should I buy?": 1. Elgato - Searched Google, AI Overview "stream controller": 1. Elgato, 2. Razer - Searched Google, AI Overview "stream deck alternative": named none of the brands we track Not named in any answer: Mirabox and Ulanzi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for stream controllers worldwide in September 2026? - In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%. - In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%. ## Month by month | Month | Elgato estimated searches | Elgato Share of Search | Elgato rank | Logitech estimated searches | Logitech Share of Search | Logitech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 63.5% | 1 | 8.1K | 5.7% | 4 | | Nov 2025 | 90.5K | 62.2% | 1 | 6.6K | 4.5% | 4 | | Dec 2025 | 110K | 68.2% | 1 | 6.6K | 4.1% | 4 | | Jan 2026 | 110K | 65.7% | 1 | 6.6K | 3.9% | 4 | | Feb 2026 | 74K | 62.1% | 1 | 5.4K | 4.5% | 4 | | Mar 2026 | 90.5K | 66.5% | 1 | 5.4K | 4% | 4 | | Apr 2026 | 74K | 64.4% | 1 | 5.4K | 4.7% | 4 | | May 2026 | 74K | 65.6% | 1 | 4.4K | 3.9% | 4 | | Jun 2026 | 74K | 66% | 1 | 4.4K | 3.9% | 4 | | Jul 2026 | 74K | 67.2% | 1 | 4.4K | 4% | 4 | | Aug 2026 | 74K | 66.9% | 1 | 4.4K | 4% | 4 | | Sep 2026 | 74K | 67.8% | 1 | 5.4K | 4.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Elgato’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elgato**: Measured on the search term “elgato stream deck”. - **Logitech**: Measured on the search term “mx creative console”. - [Elgato profile](/demand/global-en/brands/elgato) - [Logitech profile](/demand/global-en/brands/logitech) - [All stream controllers worldwide](/demand/global-en/categories/stream-controllers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elgato or Logitech more popular in search? In September 2026, Elgato had more branded searches than Logitech among stream controllers worldwide. Elgato had about 74,000 branded searches, while Logitech had 5,400. Elgato made up 67.8% of all stream controller searches we track, and Logitech accounted for 4.9%. ## Cite this page Brandwave. "Elgato vs Logitech: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/elgato-vs-logitech This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stream-controllers/compare/elgato-vs-logitech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.