--- title: "Stream controllers: Which are searched most?" description: "Compare the button decks and control apps streamers and creators use to run their setups. Share of Search among Elgato, Loupedeck, Touch Portal, Logitech, Mirabox, Razer and Ulanzi, the stream controllers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stream-controllers" publisher: "Brandwave" --- # Stream controllers: Which are searched most? Compare the button decks and control apps streamers and creators use to run their setups. Share of Search among Elgato, Loupedeck, Touch Portal, Logitech, Mirabox, Razer and Ulanzi, the stream controllers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Stream controllers - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Elgato, 67.8% ## Which brand is most popular in search among stream controllers worldwide? - In September 2026, Elgato was the most searched among stream controller brands worldwide, with an estimated 74K branded searches, 67.8% of all searches for the seven we track. - Loupedeck is in 2nd place, 56.7 percentage points behind at 11.1%. - Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide increased from 63.5% to 67.8%. - Across the 12 months ending September 2026, Loupedeck’s share of searches among stream controllers worldwide decreased from 15.6% to 11.1%. - Across the 12 months ending September 2026, Touch Portal’s share of searches among stream controllers worldwide decreased from 10.4% to 9.1%. - Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide decreased from 5.7% to 4.9%. - Across the 12 months ending September 2026, Mirabox’s share of searches among stream controllers worldwide increased from 2.4% to 4.6%. - Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide peaked at 68.2% in December 2025 and was lowest at 62.1% in February 2026. - Across the 12 months ending September 2026, Loupedeck’s share of searches among stream controllers worldwide peaked at 15.6% in October 2025 and was lowest at 10.9% in August 2026. - Across the 12 months ending September 2026, Touch Portal’s share of searches among stream controllers worldwide peaked at 12.9% in April 2026 and was lowest at 8.8% in June 2026. - Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide peaked at 5.7% in October 2025 and was lowest at 3.9% in May 2026. - Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide peaked at 4.5% in November 2025 and was lowest at 1.7% in April 2026. - Across the 12 months ending September 2026, Razer and Ulanzi held steady: their share of searches among stream controllers worldwide each moved less than 0.5 percentage points. ## Top stream controllers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Elgato was mentioned most often, in four of the five answers. Mirabox, which ranked fifth in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Elgato | 3 of 3 | 1 of 2 | 4 of 5 | | Loupedeck | 1 of 3 | 0 of 2 | 1 of 5 | | Touch Portal | 1 of 3 | 0 of 2 | 1 of 5 | | Logitech | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabox | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | 1 of 3 | 1 of 2 | 2 of 5 | | Ulanzi | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stream controllers - Asked ChatGPT "What's the best stream deck for streaming?": 1. Elgato - Asked ChatGPT "What are good alternatives to the Elgato Stream Deck?": 1. Razer, 2. Touch Portal, 3. Loupedeck, 4. Logitech, 5. Elgato - Asked ChatGPT "Which stream controller should I buy?": 1. Elgato - Searched Google, AI Overview "stream controller": 1. Elgato, 2. Razer - Searched Google, AI Overview "stream deck alternative": named none of the brands we track Not named in any answer: Mirabox and Ulanzi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [Elgato vs Loupedeck: compare search popularity](/demand/global-en/compare/elgato-vs-loupedeck): 67.8% against 11.1% Share of Search. - [Elgato vs Touch Portal: compare search popularity](/demand/global-en/compare/elgato-vs-touch-portal): 67.8% against 9.1% Share of Search. - [Elgato vs Logitech: compare search popularity](/demand/global-en/compare/elgato-vs-logitech): 67.8% against 4.9% Share of Search. - [Elgato vs Mirabox: compare search popularity](/demand/global-en/compare/elgato-vs-mirabox): 67.8% against 4.6% Share of Search. - [Loupedeck vs Touch Portal: compare search popularity](/demand/global-en/compare/loupedeck-vs-touch-portal): 11.1% against 9.1% Share of Search. - [Loupedeck vs Logitech: compare search popularity](/demand/global-en/compare/logitech-vs-loupedeck): 11.1% against 4.9% Share of Search. - [Loupedeck vs Mirabox: compare search popularity](/demand/global-en/compare/loupedeck-vs-mirabox): 11.1% against 4.6% Share of Search. - [Touch Portal vs Logitech: compare search popularity](/demand/global-en/compare/logitech-vs-touch-portal): 9.1% against 4.9% Share of Search. - [Touch Portal vs Mirabox: compare search popularity](/demand/global-en/compare/mirabox-vs-touch-portal): 9.1% against 4.6% Share of Search. - [Logitech vs Mirabox: compare search popularity](/demand/global-en/compare/logitech-vs-mirabox): 4.9% against 4.6% Share of Search. ## How did search popularity change for stream controllers worldwide in September 2026? - In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%. - In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%. - In September 2026, Mirabox gained share of searches among stream controllers worldwide, from 3.8% to 4.6%. - In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%. - In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%. - Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for Loupedeck worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Elgato | 67.8% | 74K | 0.0% | Corsair | | 2 | Loupedeck | 11.1% | 12.1K | 0.0% | Logitech | | 3 | Touch Portal | 9.1% | 9.9K | -18.2% | Touch Portal | | 4 | Logitech | 4.9% | 5.4K | +22.7% | Logitech | | 5 | Mirabox | 4.6% | 5K | +19.1% | Mirabox | | 6 | Razer | 1.7% | 1.9K | -34.5% | Razer | | 7 | Ulanzi | 0.81% | 880 | 0.0% | Ulanzi | Elgato, Logitech and Razer sell other things too, so only their searches that name this product count here, like “elgato stream deck”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Elgato | 90.5K | 63.5% | 1 | | Oct 2025 | Loupedeck | 22.2K | 15.6% | 2 | | Oct 2025 | Touch Portal | 14.8K | 10.4% | 3 | | Oct 2025 | Logitech | 8.1K | 5.7% | 4 | | Oct 2025 | Mirabox | 3.4K | 2.4% | 5 | | Oct 2025 | Razer | 2.9K | 2% | 6 | | Oct 2025 | Ulanzi | 720 | 0.5% | 7 | | Nov 2025 | Elgato | 90.5K | 62.2% | 1 | | Nov 2025 | Loupedeck | 22.2K | 15.3% | 2 | | Nov 2025 | Touch Portal | 14.8K | 10.2% | 3 | | Nov 2025 | Logitech | 6.6K | 4.5% | 4 | | Nov 2025 | Razer | 6.6K | 4.5% | 5 | | Nov 2025 | Mirabox | 4K | 2.7% | 6 | | Nov 2025 | Ulanzi | 720 | 0.5% | 7 | | Dec 2025 | Elgato | 110K | 68.2% | 1 | | Dec 2025 | Loupedeck | 22.2K | 13.8% | 2 | | Dec 2025 | Touch Portal | 14.8K | 9.2% | 3 | | Dec 2025 | Logitech | 6.6K | 4.1% | 4 | | Dec 2025 | Mirabox | 4.1K | 2.5% | 5 | | Dec 2025 | Razer | 2.9K | 1.8% | 6 | | Dec 2025 | Ulanzi | 720 | 0.45% | 7 | | Jan 2026 | Elgato | 110K | 65.7% | 1 | | Jan 2026 | Loupedeck | 22.2K | 13.3% | 2 | | Jan 2026 | Touch Portal | 18.1K | 10.8% | 3 | | Jan 2026 | Logitech | 6.6K | 3.9% | 4 | | Jan 2026 | Mirabox | 6.1K | 3.7% | 5 | | Jan 2026 | Razer | 3.6K | 2.2% | 6 | | Jan 2026 | Ulanzi | 720 | 0.43% | 7 | | Feb 2026 | Elgato | 74K | 62.1% | 1 | | Feb 2026 | Loupedeck | 18.1K | 15.2% | 2 | | Feb 2026 | Touch Portal | 14.8K | 12.4% | 3 | | Feb 2026 | Logitech | 5.4K | 4.5% | 4 | | Feb 2026 | Mirabox | 3.4K | 2.8% | 5 | | Feb 2026 | Razer | 2.9K | 2.4% | 6 | | Feb 2026 | Ulanzi | 590 | 0.5% | 7 | | Mar 2026 | Elgato | 90.5K | 66.5% | 1 | | Mar 2026 | Loupedeck | 18.1K | 13.3% | 2 | | Mar 2026 | Touch Portal | 14.8K | 10.9% | 3 | | Mar 2026 | Logitech | 5.4K | 4% | 4 | | Mar 2026 | Mirabox | 4.2K | 3.1% | 5 | | Mar 2026 | Razer | 2.4K | 1.8% | 6 | | Mar 2026 | Ulanzi | 720 | 0.53% | 7 | | Apr 2026 | Elgato | 74K | 64.4% | 1 | | Apr 2026 | Loupedeck | 14.8K | 12.9% | 2 | | Apr 2026 | Touch Portal | 14.8K | 12.9% | 3 | | Apr 2026 | Logitech | 5.4K | 4.7% | 4 | | Apr 2026 | Mirabox | 3.1K | 2.7% | 5 | | Apr 2026 | Razer | 1.9K | 1.7% | 6 | | Apr 2026 | Ulanzi | 880 | 0.77% | 7 | | May 2026 | Elgato | 74K | 65.6% | 1 | | May 2026 | Loupedeck | 14.8K | 13.1% | 2 | | May 2026 | Touch Portal | 12.1K | 10.7% | 3 | | May 2026 | Logitech | 4.4K | 3.9% | 4 | | May 2026 | Mirabox | 3.8K | 3.3% | 5 | | May 2026 | Razer | 2.9K | 2.6% | 6 | | May 2026 | Ulanzi | 880 | 0.78% | 7 | | Jun 2026 | Elgato | 74K | 66% | 1 | | Jun 2026 | Loupedeck | 14.8K | 13.2% | 2 | | Jun 2026 | Touch Portal | 9.9K | 8.8% | 3 | | Jun 2026 | Logitech | 4.4K | 3.9% | 4 | | Jun 2026 | Razer | 4.4K | 3.9% | 5 | | Jun 2026 | Mirabox | 3.8K | 3.4% | 6 | | Jun 2026 | Ulanzi | 880 | 0.78% | 7 | | Jul 2026 | Elgato | 74K | 67.2% | 1 | | Jul 2026 | Loupedeck | 12.1K | 11% | 2 | | Jul 2026 | Touch Portal | 12.1K | 11% | 3 | | Jul 2026 | Logitech | 4.4K | 4% | 4 | | Jul 2026 | Mirabox | 4.2K | 3.8% | 5 | | Jul 2026 | Razer | 2.4K | 2.2% | 6 | | Jul 2026 | Ulanzi | 880 | 0.8% | 7 | | Aug 2026 | Elgato | 74K | 66.9% | 1 | | Aug 2026 | Loupedeck | 12.1K | 10.9% | 2 | | Aug 2026 | Touch Portal | 12.1K | 10.9% | 3 | | Aug 2026 | Logitech | 4.4K | 4% | 4 | | Aug 2026 | Mirabox | 4.2K | 3.8% | 5 | | Aug 2026 | Razer | 2.9K | 2.6% | 6 | | Aug 2026 | Ulanzi | 880 | 0.8% | 7 | | Sep 2026 | Elgato | 74K | 67.8% | 1 | | Sep 2026 | Loupedeck | 12.1K | 11.1% | 2 | | Sep 2026 | Touch Portal | 9.9K | 9.1% | 3 | | Sep 2026 | Logitech | 5.4K | 4.9% | 4 | | Sep 2026 | Mirabox | 5K | 4.6% | 5 | | Sep 2026 | Razer | 1.9K | 1.7% | 6 | | Sep 2026 | Ulanzi | 880 | 0.81% | 7 | ## What is being compared - **Elgato**: Measured on the search term “elgato stream deck”. - **Logitech**: Measured on the search term “mx creative console”. - **Loupedeck**: Measured on the search term “loupedeck”. - **Mirabox**: Measured on the search terms “mirabox” and “mirabox stream deck”, summed into one figure. - **Razer**: Measured on the search term “razer stream controller”. - **Touch Portal**: Measured on the search term “touch portal”. - **Ulanzi**: Measured on the search term “ulanzi stream deck”. - [Elgato](/demand/global-en/brands/elgato) - [Logitech](/demand/global-en/brands/logitech) - [Loupedeck](/demand/global-en/brands/loupedeck) - [Mirabox](/demand/global-en/brands/mirabox) - [Razer](/demand/global-en/brands/razer) - [Touch Portal](/demand/global-en/brands/touch-portal) - [Ulanzi](/demand/global-en/brands/ulanzi) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among stream controllers worldwide? In September 2026, Elgato was the most searched among stream controller brands worldwide, with an estimated 74K branded searches, 67.8% of all searches for the seven we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Stream controllers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stream-controllers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stream-controllers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.