---
title: "Storage facilities: Which brands are most popular in search?"
description: "Compare the storage facilities homeowners choose between. Share of Search among Public Storage, Extra Space, CubeSmart, StorageMart, Big Yellow and Safestore, the storage facilities Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/storage-facilities"
publisher: "Brandwave"
---

# Storage facilities: Which brands are most popular in search?

Compare the storage facilities homeowners choose between. Share of Search among Public Storage, Extra Space, CubeSmart, StorageMart, Big Yellow and Safestore, the storage facilities Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Storage facilities
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Public Storage, 51.2%

## Which brand is most popular in search among storage facilities worldwide?

- In August 2026, Public Storage was the most searched among storage facilities worldwide, with an estimated 2.2M branded searches and 51.2% estimated Share of Search within this set.
- Extra Space is in 2nd place, 8.6 percentage points behind at 42.6% Share of Search.
- Across the 11 months ending August 2026, Public Storage’s estimated Share of Search among storage facilities worldwide increased from 45.6% to 51.2%.
- Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide decreased from 46.8% to 42.6%.
- Across the 11 months ending August 2026, CubeSmart’s estimated Share of Search among storage facilities worldwide decreased from 3.3% to 2.5%.
- Across the 11 months ending August 2026, Public Storage’s estimated Share of Search among storage facilities worldwide peaked at 51.2% in August 2026 and was lowest at 40.7% in December 2025.
- Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide peaked at 51.5% in February 2026 and was lowest at 42.6% in August 2026.
- Across the 11 months ending August 2026, CubeSmart’s estimated Share of Search among storage facilities worldwide peaked at 3.7% in February 2026 and was lowest at 2.5% in August 2026.
- Across the 11 months ending August 2026, Public Storage rose from 2nd to 1st among storage facilities worldwide.
- Across the 11 months ending August 2026, Extra Space fell from 1st to 2nd among storage facilities worldwide.
- Across the 11 months ending August 2026, StorageMart, Big Yellow and Safestore held steady: their estimated Share of Search among storage facilities worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Public Storage vs Extra Space: compare search popularity](/demand/global-en/compare/extra-space-vs-public-storage): 51.2% against 42.6% Share of Search.
- [Public Storage vs CubeSmart: compare search popularity](/demand/global-en/compare/cubesmart-vs-public-storage): 51.2% against 2.5% Share of Search.
- [Public Storage vs StorageMart: compare search popularity](/demand/global-en/compare/public-storage-vs-storagemart): 51.2% against 2.5% Share of Search.
- [Extra Space vs CubeSmart: compare search popularity](/demand/global-en/compare/cubesmart-vs-extra-space): 42.6% against 2.5% Share of Search.
- [Extra Space vs StorageMart: compare search popularity](/demand/global-en/compare/extra-space-vs-storagemart): 42.6% against 2.5% Share of Search.
- [CubeSmart vs StorageMart: compare search popularity](/demand/global-en/compare/cubesmart-vs-storagemart): 2.5% Share of Search each.

## How did search popularity change for storage facilities worldwide in August 2026?

- In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.2%.
- In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.8% to 42.6%.
- In August 2026, CubeSmart lost estimated Share of Search among storage facilities worldwide, from 3.4% to 2.5%.
- Estimated monthly branded searches for StorageMart worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Public Storage | 51.2% | 2.2M | +49.3% | Public Storage |
| 2 | Extra Space | 42.6% | 1.9M | +21.5% | Extra Space |
| 3 | CubeSmart | 2.5% | 110K | 0.0% | CubeSmart |
| 4 | StorageMart | 2.5% | 110K | +21.5% | StorageMart |
| 5 | Big Yellow | 0.8% | 35.2K | +16.2% | Big Yellow |
| 6 | Safestore | 0.34% | 14.8K | 0.0% | Safestore |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Extra Space | 1.5M | 46.8% | 1 |
| Oct 2025 | Public Storage | 1.5M | 45.6% | 2 |
| Oct 2025 | CubeSmart | 110K | 3.3% | 3 |
| Oct 2025 | StorageMart | 90.5K | 2.7% | 4 |
| Oct 2025 | Big Yellow | 37K | 1.1% | 5 |
| Oct 2025 | Safestore | 14.8K | 0.45% | 6 |
| Nov 2025 | Extra Space | 1.5M | 46.7% | 1 |
| Nov 2025 | Public Storage | 1.5M | 45.7% | 2 |
| Nov 2025 | CubeSmart | 110K | 3.4% | 3 |
| Nov 2025 | StorageMart | 90.5K | 2.8% | 4 |
| Nov 2025 | Big Yellow | 35.2K | 1.1% | 5 |
| Nov 2025 | Safestore | 12.1K | 0.37% | 6 |
| Dec 2025 | Extra Space | 1.5M | 51.2% | 1 |
| Dec 2025 | Public Storage | 1.2M | 40.7% | 2 |
| Dec 2025 | CubeSmart | 110K | 3.7% | 3 |
| Dec 2025 | StorageMart | 90.5K | 3% | 4 |
| Dec 2025 | Big Yellow | 30.3K | 1% | 5 |
| Dec 2025 | Safestore | 12.1K | 0.4% | 6 |
| Jan 2026 | Extra Space | 1.5M | 46.7% | 1 |
| Jan 2026 | Public Storage | 1.5M | 45.7% | 2 |
| Jan 2026 | CubeSmart | 110K | 3.4% | 3 |
| Jan 2026 | StorageMart | 90.5K | 2.8% | 4 |
| Jan 2026 | Big Yellow | 37K | 1.1% | 5 |
| Jan 2026 | Safestore | 12.1K | 0.37% | 6 |
| Feb 2026 | Extra Space | 1.5M | 51.5% | 1 |
| Feb 2026 | Public Storage | 1.2M | 40.9% | 2 |
| Feb 2026 | CubeSmart | 110K | 3.7% | 3 |
| Feb 2026 | StorageMart | 74K | 2.5% | 4 |
| Feb 2026 | Big Yellow | 30.3K | 1% | 5 |
| Feb 2026 | Safestore | 12.1K | 0.41% | 6 |
| Mar 2026 | Extra Space | 1.5M | 46.7% | 1 |
| Mar 2026 | Public Storage | 1.5M | 45.7% | 2 |
| Mar 2026 | CubeSmart | 110K | 3.3% | 3 |
| Mar 2026 | StorageMart | 90.5K | 2.8% | 4 |
| Mar 2026 | Big Yellow | 35.2K | 1.1% | 5 |
| Mar 2026 | Safestore | 14.8K | 0.45% | 6 |
| Apr 2026 | Extra Space | 1.5M | 46.4% | 1 |
| Apr 2026 | Public Storage | 1.5M | 45.4% | 2 |
| Apr 2026 | CubeSmart | 110K | 3.3% | 3 |
| Apr 2026 | StorageMart | 90.5K | 2.7% | 4 |
| Apr 2026 | Big Yellow | 57.6K | 1.7% | 5 |
| Apr 2026 | Safestore | 14.8K | 0.45% | 6 |
| May 2026 | Extra Space | 1.9M | 51.3% | 1 |
| May 2026 | Public Storage | 1.5M | 41.3% | 2 |
| May 2026 | CubeSmart | 110K | 3% | 3 |
| May 2026 | StorageMart | 110K | 3% | 4 |
| May 2026 | Big Yellow | 37K | 1% | 5 |
| May 2026 | Safestore | 14.8K | 0.41% | 6 |
| Jun 2026 | Extra Space | 1.5M | 46.4% | 1 |
| Jun 2026 | Public Storage | 1.5M | 45.4% | 2 |
| Jun 2026 | CubeSmart | 110K | 3.3% | 3 |
| Jun 2026 | StorageMart | 110K | 3.3% | 4 |
| Jun 2026 | Big Yellow | 35.2K | 1.1% | 5 |
| Jun 2026 | Safestore | 14.8K | 0.45% | 6 |
| Jul 2026 | Extra Space | 1.5M | 46.8% | 1 |
| Jul 2026 | Public Storage | 1.5M | 45.7% | 2 |
| Jul 2026 | CubeSmart | 110K | 3.4% | 3 |
| Jul 2026 | StorageMart | 90.5K | 2.8% | 4 |
| Jul 2026 | Big Yellow | 30.3K | 0.92% | 5 |
| Jul 2026 | Safestore | 14.8K | 0.45% | 6 |
| Aug 2026 | Public Storage | 2.2M | 51.2% | 1 |
| Aug 2026 | Extra Space | 1.9M | 42.6% | 2 |
| Aug 2026 | CubeSmart | 110K | 2.5% | 3 |
| Aug 2026 | StorageMart | 110K | 2.5% | 4 |
| Aug 2026 | Big Yellow | 35.2K | 0.8% | 5 |
| Aug 2026 | Safestore | 14.8K | 0.34% | 6 |
| Sep 2026 | Big Yellow | — | — | — |
| Sep 2026 | CubeSmart | — | — | — |
| Sep 2026 | Extra Space | — | — | — |
| Sep 2026 | Public Storage | — | — | — |
| Sep 2026 | Safestore | — | — | — |
| Sep 2026 | StorageMart | — | — | — |

## What is being compared

- **Big Yellow**: Measured on the search terms “big yellow” and “big yellow storage”, summed into one figure.
- **CubeSmart**: Measured on the search term “cubesmart”.
- **Extra Space**: Measured on the search terms “extra space” and “extra space storage”, summed into one figure.
- **Public Storage**: Measured on the search term “public storage”.
- **Safestore**: Measured on the search term “safe store”.
- **StorageMart**: Measured on the search term “storagemart”.

- [Big Yellow](/demand/global-en/brands/big-yellow)
- [CubeSmart](/demand/global-en/brands/cubesmart)
- [Extra Space](/demand/global-en/brands/extra-space)
- [Public Storage](/demand/global-en/brands/public-storage)
- [Safestore](/demand/global-en/brands/safestore)
- [StorageMart](/demand/global-en/brands/storagemart)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among storage facilities worldwide?

In August 2026, Public Storage was the most searched among storage facilities worldwide, with an estimated 2.2M branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Storage facilities: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/storage-facilities

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/storage-facilities. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.