---
title: "Storage drive and memory card brands: Which are searched most?"
description: "Compare the SSD, hard drive and memory card brands people store files on. Share of Search among SanDisk, Seagate, Western Digital, Samsung SSD, Crucial and Kingston, the storage drive and memory card brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/storage-drive-brands"
publisher: "Brandwave"
---

# Storage drive and memory card brands: Which are searched most?

Compare the SSD, hard drive and memory card brands people store files on. Share of Search among SanDisk, Seagate, Western Digital, Samsung SSD, Crucial and Kingston, the storage drive and memory card brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Storage drive and memory card brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: SanDisk, 59.8%

## Which brand is most popular in search among storage drive and memory card brands worldwide?

- In September 2026, SanDisk was the most searched among storage drive and memory card brands worldwide, with an estimated 550K branded searches and 59.8% estimated Share of Search within this set.
- Seagate is in 2nd place, 41.9 percentage points behind at 17.9% Share of Search.
- Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands worldwide increased from 45.1% to 59.8%.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among storage drive and memory card brands worldwide decreased from 24.6% to 17.9%.
- Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands worldwide decreased from 20.2% to 14.7%.
- Across the 12 months ending September 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands worldwide decreased from 7.4% to 5.4%.
- Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 64.8% in May 2026 and was lowest at 38.9% in December 2025.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 24.6% in October 2025 and was lowest at 15.4% in February 2026.
- Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 23% in February 2026 and was lowest at 12.5% in July 2026.
- Across the 12 months ending September 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 9.6% in December 2025 and was lowest at 4.6% in July 2026.
- Across the 12 months ending September 2026, Crucial’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 14.3% in December 2025 and was lowest at 0.95% in May 2026.
- Across the 12 months ending September 2026, Kingston’s estimated Share of Search among storage drive and memory card brands worldwide peaked at 2.3% in December 2025 and was lowest at 0.64% in May 2026.
- Across the 12 months ending September 2026, Crucial and Kingston held steady: their estimated Share of Search among storage drive and memory card brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SanDisk vs Seagate: compare search popularity](/demand/global-en/compare/sandisk-vs-seagate): 59.8% against 17.9% Share of Search.
- [SanDisk vs Western Digital: compare search popularity](/demand/global-en/compare/sandisk-vs-western-digital): 59.8% against 14.7% Share of Search.
- [SanDisk vs Samsung SSD: compare search popularity](/demand/global-en/compare/samsung-ssd-vs-sandisk): 59.8% against 5.4% Share of Search.
- [Seagate vs Western Digital: compare search popularity](/demand/global-en/compare/seagate-vs-western-digital): 17.9% against 14.7% Share of Search.
- [Seagate vs Samsung SSD: compare search popularity](/demand/global-en/compare/samsung-ssd-vs-seagate): 17.9% against 5.4% Share of Search.
- [Western Digital vs Samsung SSD: compare search popularity](/demand/global-en/compare/samsung-ssd-vs-western-digital): 14.7% against 5.4% Share of Search.

## How did search popularity change for storage drive and memory card brands worldwide in September 2026?

- Estimated monthly branded searches for SanDisk worldwide rose 49.5% over 12 measured months, from 368K to 550K in September 2026.
- Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
- Estimated monthly branded searches for Samsung SSD worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
- Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SanDisk | 59.8% | 550K | -18.3% | SanDisk |
| 2 | Seagate | 17.9% | 165K | -17.9% | Seagate |
| 3 | Western Digital | 14.7% | 135K | -18.2% | Western Digital |
| 4 | Samsung SSD | 5.4% | 49.5K | -18.2% | Samsung |
| 5 | Crucial | 1.3% | 12.1K | 0.0% | Crucial |
| 6 | Kingston | 0.88% | 8.1K | 0.0% | Kingston |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SanDisk | 368K | 45.1% | 1 |
| Oct 2025 | Seagate | 201K | 24.6% | 2 |
| Oct 2025 | Western Digital | 165K | 20.2% | 3 |
| Oct 2025 | Samsung SSD | 60.5K | 7.4% | 4 |
| Oct 2025 | Crucial | 12.1K | 1.5% | 5 |
| Oct 2025 | Kingston | 9.9K | 1.2% | 6 |
| Nov 2025 | SanDisk | 450K | 50.9% | 1 |
| Nov 2025 | Seagate | 165K | 18.7% | 2 |
| Nov 2025 | Western Digital | 165K | 18.7% | 3 |
| Nov 2025 | Samsung SSD | 74K | 8.4% | 4 |
| Nov 2025 | Crucial | 18.1K | 2% | 5 |
| Nov 2025 | Kingston | 12.1K | 1.4% | 6 |
| Dec 2025 | SanDisk | 368K | 38.9% | 1 |
| Dec 2025 | Seagate | 165K | 17.4% | 2 |
| Dec 2025 | Western Digital | 165K | 17.4% | 3 |
| Dec 2025 | Crucial | 135K | 14.3% | 4 |
| Dec 2025 | Samsung SSD | 90.5K | 9.6% | 5 |
| Dec 2025 | Kingston | 22.2K | 2.3% | 6 |
| Jan 2026 | SanDisk | 673K | 56.2% | 1 |
| Jan 2026 | Seagate | 201K | 16.8% | 2 |
| Jan 2026 | Western Digital | 201K | 16.8% | 3 |
| Jan 2026 | Samsung SSD | 74K | 6.2% | 4 |
| Jan 2026 | Crucial | 33.1K | 2.8% | 5 |
| Jan 2026 | Kingston | 14.8K | 1.2% | 6 |
| Feb 2026 | SanDisk | 550K | 51.4% | 1 |
| Feb 2026 | Western Digital | 246K | 23% | 2 |
| Feb 2026 | Seagate | 165K | 15.4% | 3 |
| Feb 2026 | Samsung SSD | 74K | 6.9% | 4 |
| Feb 2026 | Crucial | 22.2K | 2.1% | 5 |
| Feb 2026 | Kingston | 12.1K | 1.1% | 6 |
| Mar 2026 | SanDisk | 450K | 51.8% | 1 |
| Mar 2026 | Seagate | 165K | 19% | 2 |
| Mar 2026 | Western Digital | 165K | 19% | 3 |
| Mar 2026 | Samsung SSD | 60.5K | 7% | 4 |
| Mar 2026 | Crucial | 18.1K | 2.1% | 5 |
| Mar 2026 | Kingston | 9.9K | 1.1% | 6 |
| Apr 2026 | SanDisk | 550K | 57.1% | 1 |
| Apr 2026 | Seagate | 165K | 17.1% | 2 |
| Apr 2026 | Western Digital | 165K | 17.1% | 3 |
| Apr 2026 | Samsung SSD | 60.5K | 6.3% | 4 |
| Apr 2026 | Crucial | 14.8K | 1.5% | 5 |
| Apr 2026 | Kingston | 8.1K | 0.84% | 6 |
| May 2026 | SanDisk | 823K | 64.8% | 1 |
| May 2026 | Seagate | 201K | 15.8% | 2 |
| May 2026 | Western Digital | 165K | 13% | 3 |
| May 2026 | Samsung SSD | 60.5K | 4.8% | 4 |
| May 2026 | Crucial | 12.1K | 0.95% | 5 |
| May 2026 | Kingston | 8.1K | 0.64% | 6 |
| Jun 2026 | SanDisk | 673K | 60.1% | 1 |
| Jun 2026 | Seagate | 201K | 18% | 2 |
| Jun 2026 | Western Digital | 165K | 14.7% | 3 |
| Jun 2026 | Samsung SSD | 60.5K | 5.4% | 4 |
| Jun 2026 | Crucial | 12.1K | 1.1% | 5 |
| Jun 2026 | Kingston | 8.1K | 0.72% | 6 |
| Jul 2026 | SanDisk | 673K | 62.4% | 1 |
| Jul 2026 | Seagate | 201K | 18.6% | 2 |
| Jul 2026 | Western Digital | 135K | 12.5% | 3 |
| Jul 2026 | Samsung SSD | 49.5K | 4.6% | 4 |
| Jul 2026 | Crucial | 12.1K | 1.1% | 5 |
| Jul 2026 | Kingston | 8.1K | 0.75% | 6 |
| Aug 2026 | SanDisk | 673K | 60.1% | 1 |
| Aug 2026 | Seagate | 201K | 18% | 2 |
| Aug 2026 | Western Digital | 165K | 14.7% | 3 |
| Aug 2026 | Samsung SSD | 60.5K | 5.4% | 4 |
| Aug 2026 | Crucial | 12.1K | 1.1% | 5 |
| Aug 2026 | Kingston | 8.1K | 0.72% | 6 |
| Sep 2026 | SanDisk | 550K | 59.8% | 1 |
| Sep 2026 | Seagate | 165K | 17.9% | 2 |
| Sep 2026 | Western Digital | 135K | 14.7% | 3 |
| Sep 2026 | Samsung SSD | 49.5K | 5.4% | 4 |
| Sep 2026 | Crucial | 12.1K | 1.3% | 5 |
| Sep 2026 | Kingston | 8.1K | 0.88% | 6 |

## What is being compared

- **Crucial**: Measured on the search term “crucial ram”.
- **Kingston**: Measured on the search term “kingston ram”.
- **Samsung SSD**: Measured on the search term “samsung ssd”.
- **SanDisk**: Measured on the search term “sandisk”.
- **Seagate**: Measured on the search term “seagate”.
- **Western Digital**: Measured on the search term “western digital”.

- [Crucial](/demand/global-en/brands/crucial)
- [Kingston](/demand/global-en/brands/kingston)
- [Samsung SSD](/demand/global-en/brands/samsung-ssd)
- [SanDisk](/demand/global-en/brands/sandisk)
- [Seagate](/demand/global-en/brands/seagate)
- [Western Digital](/demand/global-en/brands/western-digital)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among storage drive and memory card brands worldwide?

In September 2026, SanDisk was the most searched among storage drive and memory card brands worldwide, with an estimated 550K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Storage drive and memory card brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/storage-drive-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/storage-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.