---
title: "Muji vs Wham: Which is more popular by branded search?"
description: "Which is more popular in search, Muji or Wham? Compare estimated monthly branded-search demand and Share of Search inside the Storage baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/storage-baskets/compare/muji-vs-wham"
publisher: "Brandwave"
---

# Muji vs Wham: Which is more popular by branded search?

Which is more popular in search, Muji or Wham? Compare estimated monthly branded-search demand and Share of Search inside the Storage baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Muji and Wham
- **Competitive set**: Storage baskets
- **Market**: Global
- **Month measured**: Aug 2026
- **Muji Share of Search**: 8%
- **Wham Share of Search**: 0.14%

## Which is more popular in search, Muji or Wham?

- In August 2026, Muji had more branded searches than Wham among storage baskets worldwide. Muji was estimated to have 22.2K branded searches compared to Wham’s 390, and held an 8% Share of Search versus Wham’s 0.14%.
- Muji was ahead of Wham in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among storage baskets worldwide moved from 8.5% to 8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Wham’s estimated Share of Search among storage baskets worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches held steady at 390.

## How did search popularity change for storage baskets worldwide in August 2026?

- In August 2026, Curver overtook Muji to rank 3rd among storage baskets worldwide, at 8%.
- In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

## Month by month

| Month | Muji estimated searches | Muji Share of Search | Muji rank | Wham estimated searches | Wham Share of Search | Wham rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 8.5% | 5 | 390 | 0.18% | 6 |
| Nov 2025 | 22.2K | 9.4% | 5 | 320 | 0.13% | 6 |
| Dec 2025 | 22.2K | 10.9% | 4 | 320 | 0.16% | 6 |
| Jan 2026 | 22.2K | 9.3% | 5 | 480 | 0.2% | 6 |
| Feb 2026 | 18.1K | 8% | 5 | 390 | 0.17% | 6 |
| Mar 2026 | 27.1K | 9.1% | 3 | 390 | 0.13% | 6 |
| Apr 2026 | 22.2K | 7.8% | 4 | 390 | 0.14% | 6 |
| May 2026 | 22.2K | 7.2% | 4 | 390 | 0.13% | 6 |
| Jun 2026 | 18.1K | 7.4% | 5 | 390 | 0.16% | 6 |
| Jul 2026 | 22.2K | 9% | 4 | 320 | 0.13% | 6 |
| Aug 2026 | 22.2K | 8% | 5 | 390 | 0.14% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Muji’s and Wham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Muji**: Measured on the search term “muji store”.
- **Wham**: Measured on the search term “wham storage”.

- [Muji profile](/demand/global-en/brands/muji)
- [Wham profile](/demand/global-en/brands/wham)
- [All storage baskets worldwide](/demand/global-en/categories/storage-baskets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Muji or Wham?

In August 2026, Muji had more branded searches than Wham among storage baskets worldwide. Muji was estimated to have 22.2K branded searches compared to Wham’s 390, and held an 8% Share of Search versus Wham’s 0.14%.

## Cite this page

Brandwave. "Muji vs Wham: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/storage-baskets/compare/muji-vs-wham

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/storage-baskets/compare/muji-vs-wham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.