--- title: "Storage baskets: Which brands are most popular in search?" description: "Compare the storage baskets people buy. Share of Search among Brabantia, Keter, Curver, Iris Ohyama, Muji and Wham, the storage baskets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/storage-baskets" publisher: "Brandwave" --- # Storage baskets: Which brands are most popular in search? Compare the storage baskets people buy. Share of Search among Brabantia, Keter, Curver, Iris Ohyama, Muji and Wham, the storage baskets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Storage baskets - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Brabantia, 48.9% ## Which brand is most popular in search among storage baskets worldwide? - In August 2026, Brabantia was the most searched among storage baskets worldwide, with an estimated 135K branded searches and 48.9% estimated Share of Search within this set. - Keter is in 2nd place, 22.1 percentage points behind at 26.8% Share of Search. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide increased from 42.3% to 48.9%. - Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide decreased from 28.3% to 26.8%. - Across the 11 months ending August 2026, Curver’s estimated Share of Search among storage baskets worldwide decreased from 10.4% to 8%. - Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among storage baskets worldwide decreased from 10.4% to 8%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide peaked at 48.9% in August 2026 and was lowest at 37% in June 2026. - Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide peaked at 38.9% in April 2026 and was lowest at 24.4% in December 2025. - Across the 11 months ending August 2026, Curver’s estimated Share of Search among storage baskets worldwide peaked at 10.4% in October 2025 and was lowest at 5.9% in May 2026. - Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among storage baskets worldwide peaked at 11.1% in June 2026 and was lowest at 7.2% in May 2026. - Across the 11 months ending August 2026, Muji’s estimated Share of Search among storage baskets worldwide peaked at 10.9% in December 2025 and was lowest at 7.2% in May 2026. - Across the 11 months ending August 2026, Muji and Wham held steady: their estimated Share of Search among storage baskets worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Brabantia vs Keter: compare search popularity](/demand/global-en/compare/brabantia-vs-keter): 48.9% against 26.8% Share of Search. - [Brabantia vs Curver: compare search popularity](/demand/global-en/compare/brabantia-vs-curver): 48.9% against 8% Share of Search. - [Brabantia vs Iris Ohyama: compare search popularity](/demand/global-en/compare/brabantia-vs-iris-ohayama): 48.9% against 8% Share of Search. - [Brabantia vs Muji: compare search popularity](/demand/global-en/compare/brabantia-vs-muji): 48.9% against 8% Share of Search. - [Keter vs Curver: compare search popularity](/demand/global-en/compare/curver-vs-keter): 26.8% against 8% Share of Search. - [Keter vs Iris Ohyama: compare search popularity](/demand/global-en/compare/iris-ohayama-vs-keter): 26.8% against 8% Share of Search. - [Keter vs Muji: compare search popularity](/demand/global-en/compare/keter-vs-muji): 26.8% against 8% Share of Search. - [Curver vs Iris Ohyama: compare search popularity](/demand/global-en/compare/curver-vs-iris-ohayama): 8% Share of Search each. - [Curver vs Muji: compare search popularity](/demand/global-en/compare/curver-vs-muji): 8% Share of Search each. - [Iris Ohyama vs Muji: compare search popularity](/demand/global-en/compare/iris-ohayama-vs-muji): 8% Share of Search each. ## How did search popularity change for storage baskets worldwide in August 2026? - In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%. - In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%. - In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%. - In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%. - In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Brabantia | 48.9% | 135K | +22.7% | Brabantia | | 2 | Keter | 26.8% | 74K | 0.0% | Keter | | 3 | Curver | 8% | 22.2K | +22.7% | Curver | | 4 | Iris Ohyama | 8% | 22.2K | 0.0% | Iris Ohyama | | 5 | Muji | 8% | 22.2K | 0.0% | Muji | | 6 | Wham | 0.14% | 390 | +21.9% | Wham | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brabantia | 90.5K | 42.3% | 1 | | Oct 2025 | Keter | 60.5K | 28.3% | 2 | | Oct 2025 | Curver | 22.2K | 10.4% | 3 | | Oct 2025 | Iris Ohyama | 22.2K | 10.4% | 4 | | Oct 2025 | Muji | 18.1K | 8.5% | 5 | | Oct 2025 | Wham | 390 | 0.18% | 6 | | Nov 2025 | Brabantia | 110K | 46.3% | 1 | | Nov 2025 | Keter | 60.5K | 25.5% | 2 | | Nov 2025 | Curver | 22.2K | 9.4% | 3 | | Nov 2025 | Iris Ohyama | 22.2K | 9.4% | 4 | | Nov 2025 | Muji | 22.2K | 9.4% | 5 | | Nov 2025 | Wham | 320 | 0.13% | 6 | | Dec 2025 | Brabantia | 90.5K | 44.6% | 1 | | Dec 2025 | Keter | 49.5K | 24.4% | 2 | | Dec 2025 | Iris Ohyama | 22.2K | 10.9% | 3 | | Dec 2025 | Muji | 22.2K | 10.9% | 4 | | Dec 2025 | Curver | 18.1K | 8.9% | 5 | | Dec 2025 | Wham | 320 | 0.16% | 6 | | Jan 2026 | Brabantia | 110K | 46.3% | 1 | | Jan 2026 | Keter | 60.5K | 25.5% | 2 | | Jan 2026 | Curver | 22.2K | 9.3% | 3 | | Jan 2026 | Iris Ohyama | 22.2K | 9.3% | 4 | | Jan 2026 | Muji | 22.2K | 9.3% | 5 | | Jan 2026 | Wham | 480 | 0.2% | 6 | | Feb 2026 | Brabantia | 110K | 48.8% | 1 | | Feb 2026 | Keter | 60.5K | 26.9% | 2 | | Feb 2026 | Curver | 18.1K | 8% | 3 | | Feb 2026 | Iris Ohyama | 18.1K | 8% | 4 | | Feb 2026 | Muji | 18.1K | 8% | 5 | | Feb 2026 | Wham | 390 | 0.17% | 6 | | Mar 2026 | Brabantia | 135K | 45.4% | 1 | | Mar 2026 | Keter | 90.5K | 30.4% | 2 | | Mar 2026 | Muji | 27.1K | 9.1% | 3 | | Mar 2026 | Curver | 22.2K | 7.5% | 4 | | Mar 2026 | Iris Ohyama | 22.2K | 7.5% | 5 | | Mar 2026 | Wham | 390 | 0.13% | 6 | | Apr 2026 | Brabantia | 110K | 38.9% | 1 | | Apr 2026 | Keter | 110K | 38.9% | 2 | | Apr 2026 | Iris Ohyama | 22.2K | 7.8% | 3 | | Apr 2026 | Muji | 22.2K | 7.8% | 4 | | Apr 2026 | Curver | 18.1K | 6.4% | 5 | | Apr 2026 | Wham | 390 | 0.14% | 6 | | May 2026 | Brabantia | 135K | 43.8% | 1 | | May 2026 | Keter | 110K | 35.7% | 2 | | May 2026 | Iris Ohyama | 22.2K | 7.2% | 3 | | May 2026 | Muji | 22.2K | 7.2% | 4 | | May 2026 | Curver | 18.1K | 5.9% | 5 | | May 2026 | Wham | 390 | 0.13% | 6 | | Jun 2026 | Brabantia | 90.5K | 37% | 1 | | Jun 2026 | Keter | 90.5K | 37% | 2 | | Jun 2026 | Iris Ohyama | 27.1K | 11.1% | 3 | | Jun 2026 | Curver | 18.1K | 7.4% | 4 | | Jun 2026 | Muji | 18.1K | 7.4% | 5 | | Jun 2026 | Wham | 390 | 0.16% | 6 | | Jul 2026 | Brabantia | 110K | 44.6% | 1 | | Jul 2026 | Keter | 74K | 30% | 2 | | Jul 2026 | Iris Ohyama | 22.2K | 9% | 3 | | Jul 2026 | Muji | 22.2K | 9% | 4 | | Jul 2026 | Curver | 18.1K | 7.3% | 5 | | Jul 2026 | Wham | 320 | 0.13% | 6 | | Aug 2026 | Brabantia | 135K | 48.9% | 1 | | Aug 2026 | Keter | 74K | 26.8% | 2 | | Aug 2026 | Curver | 22.2K | 8% | 3 | | Aug 2026 | Iris Ohyama | 22.2K | 8% | 4 | | Aug 2026 | Muji | 22.2K | 8% | 5 | | Aug 2026 | Wham | 390 | 0.14% | 6 | | Sep 2026 | Brabantia | — | — | — | | Sep 2026 | Curver | — | — | — | | Sep 2026 | Iris Ohyama | — | — | — | | Sep 2026 | Keter | — | — | — | | Sep 2026 | Muji | — | — | — | | Sep 2026 | Wham | — | — | — | ## What is being compared - **Brabantia**: Measured on the search term “brabantia”. - **Curver**: Measured on the search term “curver”. - **Iris Ohyama**: Measured on the search term “iris ohyama”. - **Keter**: Measured on the search term “keter”. - **Muji**: Measured on the search term “muji store”. - **Wham**: Measured on the search term “wham storage”. - [Brabantia](/demand/global-en/brands/brabantia) - [Curver](/demand/global-en/brands/curver) - [Iris Ohyama](/demand/global-en/brands/iris-ohayama) - [Keter](/demand/global-en/brands/keter) - [Muji](/demand/global-en/brands/muji) - [Wham](/demand/global-en/brands/wham) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among storage baskets worldwide? In August 2026, Brabantia was the most searched among storage baskets worldwide, with an estimated 135K branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Storage baskets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/storage-baskets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/storage-baskets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.