---
title: "Stock photo libraries: Which brands are most popular in search?"
description: "Compare services and tools used to license stock photography for creative projects. Share of Search among Getty Images, iStock, Alamy, 123RF and Depositphotos, the stock photo libraries Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stock-photo-libraries"
publisher: "Brandwave"
---

# Stock photo libraries: Which brands are most popular in search?

Compare services and tools used to license stock photography for creative projects. Share of Search among Getty Images, iStock, Alamy, 123RF and Depositphotos, the stock photo libraries Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stock photo libraries
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Getty Images, 58.1%

## Which brand is most popular in search among stock photo libraries worldwide?

- In August 2026, Getty Images was the most searched among stock photo libraries worldwide, with an estimated 827K branded searches and 58.1% estimated Share of Search within this set.
- iStock is in 2nd place, 35.7 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide increased from 55.8% to 58.1%.
- Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide decreased from 26.6% to 22.4%.
- Across the 11 months ending August 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide increased from 8.4% to 10.8%.
- Across the 11 months ending August 2026, 123RF’s estimated Share of Search among stock photo libraries worldwide decreased from 5.1% to 4.4%.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock photo libraries worldwide peaked at 59.1% in July 2026 and was lowest at 51.8% in November 2025.
- Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide peaked at 29.5% in November 2025 and was lowest at 21% in March 2026.
- Across the 11 months ending August 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide peaked at 11.7% in April 2026 and was lowest at 8.4% in October 2025.
- Across the 11 months ending August 2026, 123RF’s estimated Share of Search among stock photo libraries worldwide peaked at 7.2% in March 2026 and was lowest at 3.7% in July 2026.
- Across the 11 months ending August 2026, Depositphotos’ estimated Share of Search among stock photo libraries worldwide peaked at 7.2% in March 2026 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, Depositphotos held steady: its estimated Share of Search among stock photo libraries worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Getty Images vs iStock: compare search popularity](/demand/global-en/compare/getty-images-vs-istock): 58.1% against 22.4% Share of Search.
- [Getty Images vs Alamy: compare search popularity](/demand/global-en/compare/alamy-vs-getty-images): 58.1% against 10.8% Share of Search.
- [Getty Images vs 123RF: compare search popularity](/demand/global-en/compare/123rf-vs-getty-images): 58.1% against 4.4% Share of Search.
- [Getty Images vs Depositphotos: compare search popularity](/demand/global-en/compare/depositphotos-vs-getty-images): 58.1% against 4.3% Share of Search.
- [iStock vs Alamy: compare search popularity](/demand/global-en/compare/alamy-vs-istock): 22.4% against 10.8% Share of Search.
- [iStock vs 123RF: compare search popularity](/demand/global-en/compare/123rf-vs-istock): 22.4% against 4.4% Share of Search.
- [iStock vs Depositphotos: compare search popularity](/demand/global-en/compare/depositphotos-vs-istock): 22.4% against 4.3% Share of Search.
- [Alamy vs 123RF: compare search popularity](/demand/global-en/compare/123rf-vs-alamy): 10.8% against 4.4% Share of Search.
- [Alamy vs Depositphotos: compare search popularity](/demand/global-en/compare/alamy-vs-depositphotos): 10.8% against 4.3% Share of Search.
- [123RF vs Depositphotos: compare search popularity](/demand/global-en/compare/123rf-vs-depositphotos): 4.4% against 4.3% Share of Search.

## How did search popularity change for stock photo libraries worldwide in August 2026?

- In August 2026, 123RF gained estimated Share of Search among stock photo libraries worldwide, from 3.7% to 4.4%.
- In August 2026, Depositphotos gained estimated Share of Search among stock photo libraries worldwide, from 3.6% to 4.3%.
- In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%.
- In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.
- Estimated monthly branded searches for Alamy worldwide fell 18.5% over 11 measured months, from 188K to 154K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Getty Images | 58.1% | 827K | -17.9% | Getty Images |
| 2 | iStock | 22.4% | 319K | -18.5% | Getty Images |
| 3 | Alamy | 10.8% | 154K | -16.4% | Alamy |
| 4 | 123RF | 4.4% | 62.5K | -0.0% | 123RF |
| 5 | Depositphotos | 4.3% | 61.5K | +0.2% | Depositphotos |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Getty Images | 1.2M | 55.8% | 1 |
| Oct 2025 | iStock | 595K | 26.6% | 2 |
| Oct 2025 | Alamy | 188K | 8.4% | 3 |
| Oct 2025 | 123RF | 113K | 5.1% | 4 |
| Oct 2025 | Depositphotos | 91.9K | 4.1% | 5 |
| Nov 2025 | Getty Images | 1M | 51.8% | 1 |
| Nov 2025 | iStock | 586K | 29.5% | 2 |
| Nov 2025 | Alamy | 188K | 9.4% | 3 |
| Nov 2025 | 123RF | 92.8K | 4.7% | 4 |
| Nov 2025 | Depositphotos | 91.9K | 4.6% | 5 |
| Dec 2025 | Getty Images | 1M | 55.6% | 1 |
| Dec 2025 | iStock | 492K | 26.8% | 2 |
| Dec 2025 | Alamy | 156K | 8.5% | 3 |
| Dec 2025 | 123RF | 92.8K | 5.1% | 4 |
| Dec 2025 | Depositphotos | 75.3K | 4.1% | 5 |
| Jan 2026 | Getty Images | 1M | 54.5% | 1 |
| Jan 2026 | iStock | 486K | 26.3% | 2 |
| Jan 2026 | Alamy | 188K | 10.1% | 3 |
| Jan 2026 | 123RF | 93.1K | 5% | 4 |
| Jan 2026 | Depositphotos | 75.4K | 4.1% | 5 |
| Feb 2026 | Getty Images | 1M | 54.7% | 1 |
| Feb 2026 | iStock | 484K | 26.1% | 2 |
| Feb 2026 | Alamy | 188K | 10.1% | 3 |
| Feb 2026 | 123RF | 93.2K | 5% | 4 |
| Feb 2026 | Depositphotos | 75.1K | 4% | 5 |
| Mar 2026 | Getty Images | 1.2M | 53.2% | 1 |
| Mar 2026 | iStock | 487K | 21% | 2 |
| Mar 2026 | Alamy | 266K | 11.5% | 3 |
| Mar 2026 | 123RF | 167K | 7.2% | 4 |
| Mar 2026 | Depositphotos | 166K | 7.2% | 5 |
| Apr 2026 | Getty Images | 1M | 54.5% | 1 |
| Apr 2026 | iStock | 488K | 25.8% | 2 |
| Apr 2026 | Alamy | 220K | 11.7% | 3 |
| Apr 2026 | 123RF | 76.2K | 4% | 4 |
| Apr 2026 | Depositphotos | 75.3K | 4% | 5 |
| May 2026 | Getty Images | 1M | 57.1% | 1 |
| May 2026 | iStock | 400K | 22.3% | 2 |
| May 2026 | Alamy | 185K | 10.3% | 3 |
| May 2026 | 123RF | 92.3K | 5.1% | 4 |
| May 2026 | Depositphotos | 91.5K | 5.1% | 5 |
| Jun 2026 | Getty Images | 1M | 58.6% | 1 |
| Jun 2026 | iStock | 391K | 22.8% | 2 |
| Jun 2026 | Alamy | 183K | 10.7% | 3 |
| Jun 2026 | 123RF | 75.9K | 4.4% | 4 |
| Jun 2026 | Depositphotos | 61.4K | 3.6% | 5 |
| Jul 2026 | Getty Images | 1M | 59.1% | 1 |
| Jul 2026 | iStock | 391K | 22.9% | 2 |
| Jul 2026 | Alamy | 184K | 10.8% | 3 |
| Jul 2026 | 123RF | 62.6K | 3.7% | 4 |
| Jul 2026 | Depositphotos | 61.4K | 3.6% | 5 |
| Aug 2026 | Getty Images | 827K | 58.1% | 1 |
| Aug 2026 | iStock | 319K | 22.4% | 2 |
| Aug 2026 | Alamy | 154K | 10.8% | 3 |
| Aug 2026 | 123RF | 62.5K | 4.4% | 4 |
| Aug 2026 | Depositphotos | 61.5K | 4.3% | 5 |
| Sep 2026 | 123RF | — | — | — |
| Sep 2026 | Alamy | — | — | — |
| Sep 2026 | Depositphotos | — | — | — |
| Sep 2026 | Getty Images | — | — | — |
| Sep 2026 | iStock | — | — | — |

## What is being compared

- **123RF**: Measured on the search terms “123 rf”, “123rf”, “123rf app”, “123rf images”, “123rf photos”, “123rf stock photos” and “123rf.com”, summed into one figure.
- **Alamy**: Measured on the search terms “alamy”, “alamy app”, “alamy com”, “alamy images”, “alamy photos” and “alamy stock images”, summed into one figure.
- **Depositphotos**: Measured on the search terms “depositphotos”, “depositphotos app”, “depositphotos com”, “depositphotos images” and “depositphotos stock photos”, summed into one figure.
- **Getty Images**: Measured on the search terms “getty images”, “getty images app”, “getty images software”, “getty images stock images”, “getty images stock photos”, “gettyimages” and “gettyimages com”, summed into one figure.
- **iStock**: Measured on the search terms “istock”, “istock app”, “istock images”, “istock software”, “istock stock images” and “istockphoto com”, summed into one figure.

- [123RF](/demand/global-en/brands/123rf)
- [Alamy](/demand/global-en/brands/alamy)
- [Depositphotos](/demand/global-en/brands/depositphotos)
- [Getty Images](/demand/global-en/brands/getty-images)
- [iStock](/demand/global-en/brands/istock)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stock photo libraries worldwide?

In August 2026, Getty Images was the most searched among stock photo libraries worldwide, with an estimated 827K branded searches and 58.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stock photo libraries: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/stock-photo-libraries

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stock-photo-libraries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.