--- title: "Campbell's vs Maggi: Which is searched more?" description: "Is Campbell's or Maggi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock cubes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stock-cubes/compare/campbells-vs-maggi" publisher: "Brandwave" --- # Campbell's vs Maggi: Which is searched more? Is Campbell's or Maggi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock cubes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Campbell's and Maggi - **Competitive set**: Stock cubes - **Market**: Global - **Month measured**: Sep 2026 - **Campbell's Share of Search**: 38.3% - **Maggi Share of Search**: 48.4% ## Is Campbell's or Maggi more popular in search? - In September 2026, Maggi had more branded searches than Campbell's among stock cubes worldwide. Maggi had about 450,000 branded searches, while Campbell's had 356,000. Maggi made up 48.4% of all stock cube searches we track, and Campbell's accounted for 38.3%. - The lead changed hands once in the 12 months ending September 2026: Maggi took it in January 2026. - Across the 12 months ending September 2026, Campbell's’ share of searches among stock cubes worldwide moved from 44.3% to 38.3%, and its estimated monthly branded searches moved from 411K to 356K. - Across the 12 months ending September 2026, Maggi’s share of searches among stock cubes worldwide moved from 39.6% to 48.4%, and its estimated monthly branded searches moved from 368K to 450K. ## Top stock cubes in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maggi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Campbell's did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Maggi | 1 of 3 | 0 of 1 | 1 of 4 | | Campbell's | 0 of 3 | 0 of 1 | 0 of 4 | | Knorr | 3 of 3 | 0 of 1 | 3 of 4 | | OXO Stock | 1 of 3 | 0 of 1 | 1 of 4 | | Bovril | 0 of 3 | 0 of 1 | 0 of 4 | | Massel | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about stock cubes - Asked ChatGPT "Which stock cube should I buy?": 1. Knorr - Asked ChatGPT "What are the best stock cube brands?": 1. Knorr, 2. OXO Stock, 3. Maggi - Asked ChatGPT "What's the best stock cube for everyday cooking?": 1. Knorr - Searched Google, AI Overview "stock cubes": named none of the brands we track Not named in any answer: Campbell's, Bovril and Massel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stock cubes worldwide in September 2026? - In September 2026, Campbell's gained share of searches among stock cubes worldwide, from 35.8% to 38.3%. - In September 2026, Maggi lost share of searches among stock cubes worldwide, from 50.4% to 48.4%. ## Month by month | Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Maggi estimated searches | Maggi Share of Search | Maggi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 411K | 44.3% | 1 | 368K | 39.6% | 2 | | Nov 2025 | 1.1M | 54.4% | 1 | 368K | 17.8% | 3 | | Dec 2025 | 547K | 51.3% | 1 | 368K | 34.5% | 2 | | Jan 2026 | 381K | 38.7% | 2 | 450K | 45.8% | 1 | | Feb 2026 | 356K | 42% | 2 | 368K | 43.4% | 1 | | Mar 2026 | 356K | 37.4% | 2 | 450K | 47.3% | 1 | | Apr 2026 | 337K | 40.7% | 2 | 368K | 44.5% | 1 | | May 2026 | 337K | 37.1% | 2 | 450K | 49.6% | 1 | | Jun 2026 | 320K | 39.6% | 2 | 368K | 45.6% | 1 | | Jul 2026 | 320K | 39.6% | 2 | 368K | 45.5% | 1 | | Aug 2026 | 320K | 35.8% | 2 | 450K | 50.4% | 1 | | Sep 2026 | 356K | 38.3% | 2 | 450K | 48.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Campbell's’ and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure. - **Maggi**: Measured on the search term “maggi”. - [Campbell's profile](/demand/global-en/brands/campbells) - [Maggi profile](/demand/global-en/brands/maggi) - [All stock cubes worldwide](/demand/global-en/categories/stock-cubes): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Campbell's or Maggi more popular in search? In September 2026, Maggi had more branded searches than Campbell's among stock cubes worldwide. Maggi had about 450,000 branded searches, while Campbell's had 356,000. Maggi made up 48.4% of all stock cube searches we track, and Campbell's accounted for 38.3%. ## Cite this page Brandwave. "Campbell's vs Maggi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stock-cubes/compare/campbells-vs-maggi This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stock-cubes/compare/campbells-vs-maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.