---
title: "Stock cubes: Which are searched most?"
description: "Compare the stock cubes shoppers choose between. Share of Search among Maggi, Campbell's, Knorr, Bovril, Massel and Oxo, the stock cubes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stock-cubes"
publisher: "Brandwave"
---

# Stock cubes: Which are searched most?

Compare the stock cubes shoppers choose between. Share of Search among Maggi, Campbell's, Knorr, Bovril, Massel and Oxo, the stock cubes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stock cubes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Maggi, 51%

## Which brand is most popular in search among stock cubes worldwide?

- In August 2026, Maggi was the most searched among stock cubes worldwide, with an estimated 450K branded searches and 51% estimated Share of Search within this set.
- Campbell's is in 2nd place, 14.7 percentage points behind at 36.3% Share of Search.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide increased from 40.1% to 51%.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide decreased from 44.8% to 36.3%.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among stock cubes worldwide decreased from 14.7% to 12.5%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide peaked at 51% in August 2026 and was lowest at 18% in November 2025.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide peaked at 54.9% in November 2025 and was lowest at 36.3% in August 2026.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among stock cubes worldwide peaked at 26.9% in November 2025 and was lowest at 12.2% in May 2026.
- Across the 11 months ending August 2026, Maggi rose from 2nd to 1st among stock cubes worldwide.
- Across the 11 months ending August 2026, Campbell's fell from 1st to 2nd among stock cubes worldwide.
- Across the 11 months ending August 2026, Bovril, Massel and Oxo held steady: their estimated Share of Search among stock cubes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Maggi vs Campbell's: compare search popularity](/demand/global-en/compare/campbells-vs-maggi): 51% against 36.3% Share of Search.
- [Maggi vs Knorr: compare search popularity](/demand/global-en/compare/knorr-vs-maggi): 51% against 12.5% Share of Search.
- [Campbell's vs Knorr: compare search popularity](/demand/global-en/compare/campbells-vs-knorr): 36.3% against 12.5% Share of Search.

## How did search popularity change for stock cubes worldwide in August 2026?

- In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 46% to 51%.
- In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 40% to 36.3%.
- In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 13.8% to 12.5%.
- Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Maggi | 51% | 450K | +22.3% | Nestlé |
| 2 | Campbell's | 36.3% | 320K | 0.0% | Campbell's |
| 3 | Knorr | 12.5% | 110K | 0.0% | Knorr |
| 4 | Bovril | 0.15% | 1.3K | +30.0% | Bovril |
| 5 | Massel | 0.05% | 480 | -18.6% | Massel |
| 6 | Oxo | 0.03% | 260 | 0.0% | Oxo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Campbell's | 411K | 44.8% | 1 |
| Oct 2025 | Maggi | 368K | 40.1% | 2 |
| Oct 2025 | Knorr | 135K | 14.7% | 3 |
| Oct 2025 | Bovril | 2.4K | 0.26% | 4 |
| Oct 2025 | Massel | 390 | 0.04% | 5 |
| Oct 2025 | Oxo | 260 | 0.03% | 6 |
| Nov 2025 | Campbell's | 1.1M | 54.9% | 1 |
| Nov 2025 | Knorr | 550K | 26.9% | 2 |
| Nov 2025 | Maggi | 368K | 18% | 3 |
| Nov 2025 | Bovril | 2.9K | 0.14% | 4 |
| Nov 2025 | Massel | 320 | 0.02% | 5 |
| Nov 2025 | Oxo | 320 | 0.02% | 6 |
| Dec 2025 | Campbell's | 547K | 51.9% | 1 |
| Dec 2025 | Maggi | 368K | 34.9% | 2 |
| Dec 2025 | Knorr | 135K | 12.8% | 3 |
| Dec 2025 | Bovril | 2.4K | 0.23% | 4 |
| Dec 2025 | Massel | 320 | 0.03% | 5 |
| Dec 2025 | Oxo | 320 | 0.03% | 6 |
| Jan 2026 | Maggi | 450K | 46.4% | 1 |
| Jan 2026 | Campbell's | 381K | 39.3% | 2 |
| Jan 2026 | Knorr | 135K | 13.9% | 3 |
| Jan 2026 | Bovril | 2.9K | 0.3% | 4 |
| Jan 2026 | Oxo | 590 | 0.06% | 5 |
| Jan 2026 | Massel | 390 | 0.04% | 6 |
| Feb 2026 | Maggi | 368K | 44% | 1 |
| Feb 2026 | Campbell's | 356K | 42.5% | 2 |
| Feb 2026 | Knorr | 110K | 13.1% | 3 |
| Feb 2026 | Bovril | 2.4K | 0.29% | 4 |
| Feb 2026 | Massel | 320 | 0.04% | 5 |
| Feb 2026 | Oxo | 260 | 0.03% | 6 |
| Mar 2026 | Maggi | 450K | 47.7% | 1 |
| Mar 2026 | Campbell's | 356K | 37.8% | 2 |
| Mar 2026 | Knorr | 135K | 14.3% | 3 |
| Mar 2026 | Bovril | 1.3K | 0.14% | 4 |
| Mar 2026 | Massel | 390 | 0.04% | 5 |
| Mar 2026 | Oxo | 260 | 0.03% | 6 |
| Apr 2026 | Maggi | 368K | 45.1% | 1 |
| Apr 2026 | Campbell's | 337K | 41.2% | 2 |
| Apr 2026 | Knorr | 110K | 13.5% | 3 |
| Apr 2026 | Bovril | 1.3K | 0.16% | 4 |
| Apr 2026 | Massel | 390 | 0.05% | 5 |
| Apr 2026 | Oxo | 260 | 0.03% | 6 |
| May 2026 | Maggi | 450K | 50.1% | 1 |
| May 2026 | Campbell's | 337K | 37.5% | 2 |
| May 2026 | Knorr | 110K | 12.2% | 3 |
| May 2026 | Bovril | 1K | 0.11% | 4 |
| May 2026 | Massel | 590 | 0.07% | 5 |
| May 2026 | Oxo | 320 | 0.04% | 6 |
| Jun 2026 | Maggi | 368K | 46% | 1 |
| Jun 2026 | Campbell's | 320K | 40% | 2 |
| Jun 2026 | Knorr | 110K | 13.7% | 3 |
| Jun 2026 | Bovril | 1.3K | 0.16% | 4 |
| Jun 2026 | Massel | 590 | 0.07% | 5 |
| Jun 2026 | Oxo | 260 | 0.03% | 6 |
| Jul 2026 | Maggi | 368K | 46% | 1 |
| Jul 2026 | Campbell's | 320K | 40% | 2 |
| Jul 2026 | Knorr | 110K | 13.8% | 3 |
| Jul 2026 | Bovril | 1K | 0.13% | 4 |
| Jul 2026 | Massel | 590 | 0.07% | 5 |
| Jul 2026 | Oxo | 260 | 0.03% | 6 |
| Aug 2026 | Maggi | 450K | 51% | 1 |
| Aug 2026 | Campbell's | 320K | 36.3% | 2 |
| Aug 2026 | Knorr | 110K | 12.5% | 3 |
| Aug 2026 | Bovril | 1.3K | 0.15% | 4 |
| Aug 2026 | Massel | 480 | 0.05% | 5 |
| Aug 2026 | Oxo | 260 | 0.03% | 6 |
| Sep 2026 | Bovril | — | — | — |
| Sep 2026 | Campbell's | — | — | — |
| Sep 2026 | Knorr | — | — | — |
| Sep 2026 | Maggi | — | — | — |
| Sep 2026 | Massel | — | — | — |
| Sep 2026 | Oxo | — | — | — |

## What is being compared

- **Bovril**: Measured on the search term “bovril beef”.
- **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure.
- **Knorr**: Measured on the search term “knorr”.
- **Maggi**: Measured on the search term “maggi”.
- **Massel**: Measured on the search term “massel stock”.
- **Oxo**: Measured on the search term “oxo soup”.

- [Bovril](/demand/global-en/brands/bovril)
- [Campbell's](/demand/global-en/brands/campbells)
- [Knorr](/demand/global-en/brands/knorr)
- [Maggi](/demand/global-en/brands/maggi)
- [Massel](/demand/global-en/brands/massel)
- [Oxo](/demand/global-en/brands/oxo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stock cubes worldwide?

In August 2026, Maggi was the most searched among stock cubes worldwide, with an estimated 450K branded searches and 51% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stock cubes: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stock-cubes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stock-cubes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.