---
title: "Stock brokers: Which are searched most?"
description: "Compare the brokers people trade shares through. Share of Search among Charles Schwab, Robinhood, E*TRADE, Interactive Brokers and Fidelity, the stock brokers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stock-brokers"
publisher: "Brandwave"
---

# Stock brokers: Which are searched most?

Compare the brokers people trade shares through. Share of Search among Charles Schwab, Robinhood, E*TRADE, Interactive Brokers and Fidelity, the stock brokers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stock brokers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Charles Schwab, 38.9%

## Which brand is most popular in search among stock brokers worldwide?

- In August 2026, Charles Schwab was the most searched among stock brokers worldwide, with an estimated 3.4M branded searches and 38.9% estimated Share of Search within this set.
- Robinhood is in 2nd place, 15 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide decreased from 41.5% to 38.9%.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock brokers worldwide decreased from 24.5% to 23.9%.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide increased from 18.6% to 21.3%.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide decreased from 8.6% to 8%.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide increased from 6.8% to 7.8%.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide peaked at 44.5% in May 2026 and was lowest at 38.9% in November 2025.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock brokers worldwide peaked at 27.9% in November 2025 and was lowest at 19.2% in May 2026.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide peaked at 21.3% in August 2026 and was lowest at 17.4% in November 2025.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide peaked at 9.1% in May 2026 and was lowest at 7.3% in April 2026.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide peaked at 8.7% in April 2026 and was lowest at 6.8% in October 2025.

## Compare search popularity between leading brands

- [Charles Schwab vs Robinhood: compare search popularity](/demand/global-en/compare/charles-schwab-vs-robinhood): 38.9% against 23.9% Share of Search.
- [Charles Schwab vs E*TRADE: compare search popularity](/demand/global-en/compare/charles-schwab-vs-e-trade): 38.9% against 21.3% Share of Search.
- [Charles Schwab vs Interactive Brokers: compare search popularity](/demand/global-en/compare/charles-schwab-vs-interactive-brokers): 38.9% against 8% Share of Search.
- [Charles Schwab vs Fidelity: compare search popularity](/demand/global-en/compare/charles-schwab-vs-fidelity-investments): 38.9% against 7.8% Share of Search.
- [Robinhood vs E*TRADE: compare search popularity](/demand/global-en/compare/e-trade-vs-robinhood): 23.9% against 21.3% Share of Search.
- [Robinhood vs Interactive Brokers: compare search popularity](/demand/global-en/compare/interactive-brokers-vs-robinhood): 23.9% against 8% Share of Search.
- [Robinhood vs Fidelity: compare search popularity](/demand/global-en/compare/fidelity-investments-vs-robinhood): 23.9% against 7.8% Share of Search.
- [E*TRADE vs Interactive Brokers: compare search popularity](/demand/global-en/compare/e-trade-vs-interactive-brokers): 21.3% against 8% Share of Search.
- [E*TRADE vs Fidelity: compare search popularity](/demand/global-en/compare/e-trade-vs-fidelity-investments): 21.3% against 7.8% Share of Search.
- [Interactive Brokers vs Fidelity: compare search popularity](/demand/global-en/compare/fidelity-investments-vs-interactive-brokers): 8% against 7.8% Share of Search.

## How did search popularity change for stock brokers worldwide in August 2026?

- In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.8% to 21.3%.
- In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 23.9%.
- In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42% to 38.9%.
- In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.4% to 7.8%.
- In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.6% to 8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charles Schwab | 38.9% | 3.4M | 0.0% | Charles Schwab |
| 2 | Robinhood | 23.9% | 2.1M | +16.9% | Robinhood |
| 3 | E*TRADE | 21.3% | 1.8M | +22.0% | E*TRADE |
| 4 | Interactive Brokers | 8% | 691K | +0.5% | Interactive Brokers |
| 5 | Fidelity | 7.8% | 673K | 0.0% | Fidelity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charles Schwab | 4.1M | 41.5% | 1 |
| Oct 2025 | Robinhood | 2.4M | 24.5% | 2 |
| Oct 2025 | E*TRADE | 1.8M | 18.6% | 3 |
| Oct 2025 | Interactive Brokers | 845K | 8.6% | 4 |
| Oct 2025 | Fidelity | 673K | 6.8% | 5 |
| Nov 2025 | Charles Schwab | 3.4M | 38.9% | 1 |
| Nov 2025 | Robinhood | 2.4M | 27.9% | 2 |
| Nov 2025 | E*TRADE | 1.5M | 17.4% | 3 |
| Nov 2025 | Interactive Brokers | 691K | 8% | 4 |
| Nov 2025 | Fidelity | 673K | 7.8% | 5 |
| Dec 2025 | Charles Schwab | 3.4M | 40.9% | 1 |
| Dec 2025 | Robinhood | 2M | 24.2% | 2 |
| Dec 2025 | E*TRADE | 1.5M | 18.3% | 3 |
| Dec 2025 | Interactive Brokers | 688K | 8.4% | 4 |
| Dec 2025 | Fidelity | 673K | 8.2% | 5 |
| Jan 2026 | Charles Schwab | 4.1M | 42.5% | 1 |
| Jan 2026 | Robinhood | 2M | 21.1% | 2 |
| Jan 2026 | E*TRADE | 1.8M | 19% | 3 |
| Jan 2026 | Interactive Brokers | 845K | 8.8% | 4 |
| Jan 2026 | Fidelity | 823K | 8.6% | 5 |
| Feb 2026 | Charles Schwab | 4.1M | 44% | 1 |
| Feb 2026 | Robinhood | 2M | 21.7% | 2 |
| Feb 2026 | E*TRADE | 1.8M | 19.7% | 3 |
| Feb 2026 | Interactive Brokers | 691K | 7.4% | 4 |
| Feb 2026 | Fidelity | 673K | 7.2% | 5 |
| Mar 2026 | Charles Schwab | 4.1M | 43.8% | 1 |
| Mar 2026 | Robinhood | 2.1M | 22% | 2 |
| Mar 2026 | E*TRADE | 1.8M | 19.6% | 3 |
| Mar 2026 | Interactive Brokers | 691K | 7.4% | 4 |
| Mar 2026 | Fidelity | 673K | 7.2% | 5 |
| Apr 2026 | Charles Schwab | 4.1M | 43.2% | 1 |
| Apr 2026 | Robinhood | 2M | 21.4% | 2 |
| Apr 2026 | E*TRADE | 1.8M | 19.3% | 3 |
| Apr 2026 | Fidelity | 823K | 8.7% | 4 |
| Apr 2026 | Interactive Brokers | 691K | 7.3% | 5 |
| May 2026 | Charles Schwab | 4.1M | 44.5% | 1 |
| May 2026 | E*TRADE | 1.8M | 19.9% | 2 |
| May 2026 | Robinhood | 1.8M | 19.2% | 3 |
| May 2026 | Interactive Brokers | 841K | 9.1% | 4 |
| May 2026 | Fidelity | 673K | 7.3% | 5 |
| Jun 2026 | Charles Schwab | 4.1M | 43.5% | 1 |
| Jun 2026 | Robinhood | 2.1M | 22.5% | 2 |
| Jun 2026 | E*TRADE | 1.8M | 19.5% | 3 |
| Jun 2026 | Interactive Brokers | 691K | 7.4% | 4 |
| Jun 2026 | Fidelity | 673K | 7.2% | 5 |
| Jul 2026 | Charles Schwab | 3.4M | 42% | 1 |
| Jul 2026 | Robinhood | 1.8M | 22.1% | 2 |
| Jul 2026 | E*TRADE | 1.5M | 18.8% | 3 |
| Jul 2026 | Interactive Brokers | 688K | 8.6% | 4 |
| Jul 2026 | Fidelity | 673K | 8.4% | 5 |
| Aug 2026 | Charles Schwab | 3.4M | 38.9% | 1 |
| Aug 2026 | Robinhood | 2.1M | 23.9% | 2 |
| Aug 2026 | E*TRADE | 1.8M | 21.3% | 3 |
| Aug 2026 | Interactive Brokers | 691K | 8% | 4 |
| Aug 2026 | Fidelity | 673K | 7.8% | 5 |
| Sep 2026 | Charles Schwab | — | — | — |
| Sep 2026 | E*TRADE | — | — | — |
| Sep 2026 | Fidelity | — | — | — |
| Sep 2026 | Interactive Brokers | — | — | — |
| Sep 2026 | Robinhood | — | — | — |

## What is being compared

- **Charles Schwab**: Measured on the search term “charles schwab”.
- **E*TRADE**: Measured on the search term “e trade”.
- **Fidelity**: Measured on the search term “fidelity investments”.
- **Interactive Brokers**: Measured on the search terms “interactive brokers” and “interactivebrokers”, summed into one figure.
- **Robinhood**: Measured on the search terms “brokerage account robinhood”, “robinhood”, “robinhood account”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood brokerage account”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood gold”, “robinhood gold card”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading”, “robinhood trading app” and “robinhood.com”, summed into one figure.

- [Charles Schwab](/demand/global-en/brands/charles-schwab)
- [E*TRADE](/demand/global-en/brands/e-trade)
- [Fidelity](/demand/global-en/brands/fidelity-investments)
- [Interactive Brokers](/demand/global-en/brands/interactive-brokers)
- [Robinhood](/demand/global-en/brands/robinhood)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stock brokers worldwide?

In August 2026, Charles Schwab was the most searched among stock brokers worldwide, with an estimated 3.4M branded searches and 38.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stock brokers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stock-brokers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stock-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.