--- title: "Sticker books brands: Which are searched most?" description: "Compare the sticker books brands people buy. Share of Search among National Geographic, The Works and Bendon, the sticker books brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sticker-books-brands" publisher: "Brandwave" --- # Sticker books brands: Which are searched most? Compare the sticker books brands people buy. Share of Search among National Geographic, The Works and Bendon, the sticker books brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sticker books brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: National Geographic, 49.3% ## Which brand is most popular in search among sticker books brands worldwide? - National Geographic and The Works share the highest estimated Share of Search among sticker books brands worldwide, at 49.3% in September 2026. - Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide decreased from 54.3% to 49.3%. - Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide increased from 44.7% to 49.3%. - Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide peaked at 63.8% in March 2026 and was lowest at 44.3% in August 2026. - Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide peaked at 54.4% in July 2026 and was lowest at 35.2% in March 2026. - Across the 12 months ending September 2026, Bendon held steady: its estimated Share of Search among sticker books brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [National Geographic vs The Works: compare search popularity](/demand/global-en/compare/national-geographic-vs-the-works): 49.3% Share of Search each. ## How did search popularity change for sticker books brands worldwide in September 2026? - In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search. - In September 2026, The Works lost estimated Share of Search among sticker books brands worldwide, from 54.2% to 49.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | National Geographic | 49.3% | 673K | +22.4% | National Geographic | | 2 | The Works | 49.3% | 673K | 0.0% | The Works | | 3 | Bendon | 1.3% | 18.1K | 0.0% | Bendon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | National Geographic | 1M | 54.3% | 1 | | Oct 2025 | The Works | 823K | 44.7% | 2 | | Oct 2025 | Bendon | 18.1K | 0.98% | 3 | | Nov 2025 | National Geographic | 1M | 49.5% | 1 | | Nov 2025 | The Works | 1M | 49.5% | 2 | | Nov 2025 | Bendon | 22.2K | 1.1% | 3 | | Dec 2025 | The Works | 1M | 54.2% | 1 | | Dec 2025 | National Geographic | 823K | 44.6% | 2 | | Dec 2025 | Bendon | 22.2K | 1.2% | 3 | | Jan 2026 | National Geographic | 1M | 59% | 1 | | Jan 2026 | The Works | 673K | 39.7% | 2 | | Jan 2026 | Bendon | 22.2K | 1.3% | 3 | | Feb 2026 | National Geographic | 1M | 59.2% | 1 | | Feb 2026 | The Works | 673K | 39.9% | 2 | | Feb 2026 | Bendon | 14.8K | 0.88% | 3 | | Mar 2026 | National Geographic | 1.2M | 63.8% | 1 | | Mar 2026 | The Works | 673K | 35.2% | 2 | | Mar 2026 | Bendon | 18.1K | 0.95% | 3 | | Apr 2026 | National Geographic | 823K | 59.2% | 1 | | Apr 2026 | The Works | 550K | 39.5% | 2 | | Apr 2026 | Bendon | 18.1K | 1.3% | 3 | | May 2026 | National Geographic | 823K | 59.2% | 1 | | May 2026 | The Works | 550K | 39.5% | 2 | | May 2026 | Bendon | 18.1K | 1.3% | 3 | | Jun 2026 | National Geographic | 550K | 49.2% | 1 | | Jun 2026 | The Works | 550K | 49.2% | 2 | | Jun 2026 | Bendon | 18.1K | 1.6% | 3 | | Jul 2026 | The Works | 673K | 54.4% | 1 | | Jul 2026 | National Geographic | 550K | 44.4% | 2 | | Jul 2026 | Bendon | 14.8K | 1.2% | 3 | | Aug 2026 | The Works | 673K | 54.2% | 1 | | Aug 2026 | National Geographic | 550K | 44.3% | 2 | | Aug 2026 | Bendon | 18.1K | 1.5% | 3 | | Sep 2026 | National Geographic | 673K | 49.3% | 1 | | Sep 2026 | The Works | 673K | 49.3% | 2 | | Sep 2026 | Bendon | 18.1K | 1.3% | 3 | ## What is being compared - **Bendon**: Measured on the search term “bendon”. - **National Geographic**: Measured on the search term “national geographic”. - **The Works**: Measured on the search term “the works”. - [Bendon](/demand/global-en/brands/bendon) - [National Geographic](/demand/global-en/brands/national-geographic) - [The Works](/demand/global-en/brands/the-works) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sticker books brands worldwide? National Geographic and The Works share the highest estimated Share of Search among sticker books brands worldwide, at 49.3% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sticker books brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sticker-books-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sticker-books-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.