---
title: "Stick vacuum brands: Which are searched most?"
description: "Compare the stick vacuum brands people buy. Share of Search among Dyson, Electrolux, Bosch, BISSELL, LG, Hoover, Black and Decker and Miele, the stick vacuum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stick-vacuum-brands"
publisher: "Brandwave"
---

# Stick vacuum brands: Which are searched most?

Compare the stick vacuum brands people buy. Share of Search among Dyson, Electrolux, Bosch, BISSELL, LG, Hoover, Black and Decker and Miele, the stick vacuum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stick vacuum brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 68%

## Which brand is most popular in search among stick vacuum brands worldwide?

- In September 2026, Dyson was the most searched among stick vacuum brands worldwide, with an estimated 8.1M branded searches and 68% estimated Share of Search within this set.
- Electrolux is in 2nd place, 55.5 percentage points behind at 12.5% Share of Search.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among stick vacuum brands worldwide increased from 12% to 12.5%.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among stick vacuum brands worldwide decreased from 6.3% to 5.7%.
- Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide increased from 4.1% to 4.6%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide decreased from 4.2% to 3.6%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among stick vacuum brands worldwide peaked at 75.2% in December 2025 and was lowest at 63.8% in March 2026.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among stick vacuum brands worldwide peaked at 14.4% in June 2026 and was lowest at 9.2% in December 2025.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among stick vacuum brands worldwide peaked at 7.7% in July 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide peaked at 4.6% in March 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide peaked at 5.5% in March 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among stick vacuum brands worldwide peaked at 2.6% in May 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, BISSELL rose from 5th to 4th among stick vacuum brands worldwide.
- Across the 12 months ending September 2026, LG fell from 4th to 5th among stick vacuum brands worldwide.
- Across the 12 months ending September 2026, Dyson, Hoover, Black and Decker and Miele held steady: their estimated Share of Search among stick vacuum brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs Electrolux: compare search popularity](/demand/global-en/compare/dyson-vs-electrolux): 68% against 12.5% Share of Search.
- [Dyson vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-dyson): 68% against 5.7% Share of Search.
- [Dyson vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-dyson): 68% against 4.6% Share of Search.
- [Dyson vs LG: compare search popularity](/demand/global-en/compare/dyson-vs-lg): 68% against 3.6% Share of Search.
- [Electrolux vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-electrolux): 12.5% against 5.7% Share of Search.
- [Electrolux vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-electrolux): 12.5% against 4.6% Share of Search.
- [Electrolux vs LG: compare search popularity](/demand/global-en/compare/electrolux-vs-lg): 12.5% against 3.6% Share of Search.
- [Bosch vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-bosch): 5.7% against 4.6% Share of Search.
- [Bosch vs LG: compare search popularity](/demand/global-en/compare/bosch-vs-lg): 5.7% against 3.6% Share of Search.
- [BISSELL vs LG: compare search popularity](/demand/global-en/compare/bissell-vs-lg): 4.6% against 3.6% Share of Search.

## How did search popularity change for stick vacuum brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 65% to 68%.
- In September 2026, Bosch lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 5.7%.
- In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.5% to 3.6%.
- In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 13.2% to 12.5%.
- BISSELL’s estimated Share of Search among stick vacuum brands worldwide has gained ground for 3 months in a row, from 3.6% to 4.6% in September 2026.
- Black and Decker’s estimated Share of Search among stick vacuum brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 68% | 8.1M | +10.4% | Dyson |
| 2 | Electrolux | 12.5% | 1.5M | 0.0% | Electrolux Group |
| 3 | Bosch | 5.7% | 677K | -11.3% | Bosch |
| 4 | BISSELL | 4.6% | 551K | +9.2% | BISSELL |
| 5 | LG | 3.6% | 427K | -16.8% | LG |
| 6 | Hoover | 2.9% | 342K | 0.0% | Hoover |
| 7 | Black and Decker | 1.8% | 220K | 0.0% | Black and Decker |
| 8 | Miele | 0.94% | 113K | -18.1% | Miele |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 8.5M | 67.8% | 1 |
| Oct 2025 | Electrolux | 1.5M | 12% | 2 |
| Oct 2025 | Bosch | 788K | 6.3% | 3 |
| Oct 2025 | LG | 522K | 4.2% | 4 |
| Oct 2025 | BISSELL | 510K | 4.1% | 5 |
| Oct 2025 | Hoover | 342K | 2.7% | 6 |
| Oct 2025 | Black and Decker | 245K | 2% | 7 |
| Oct 2025 | Miele | 113K | 0.9% | 8 |
| Nov 2025 | Dyson | 13.6M | 73.4% | 1 |
| Nov 2025 | Electrolux | 2.2M | 12.1% | 2 |
| Nov 2025 | Bosch | 767K | 4.1% | 3 |
| Nov 2025 | BISSELL | 622K | 3.4% | 4 |
| Nov 2025 | LG | 445K | 2.4% | 5 |
| Nov 2025 | Hoover | 409K | 2.2% | 6 |
| Nov 2025 | Black and Decker | 270K | 1.5% | 7 |
| Nov 2025 | Miele | 169K | 0.91% | 8 |
| Dec 2025 | Dyson | 12.2M | 75.2% | 1 |
| Dec 2025 | Electrolux | 1.5M | 9.2% | 2 |
| Dec 2025 | Bosch | 819K | 5% | 3 |
| Dec 2025 | BISSELL | 454K | 2.8% | 4 |
| Dec 2025 | LG | 440K | 2.7% | 5 |
| Dec 2025 | Hoover | 401K | 2.5% | 6 |
| Dec 2025 | Black and Decker | 245K | 1.5% | 7 |
| Dec 2025 | Miele | 168K | 1% | 8 |
| Jan 2026 | Dyson | 9.3M | 69.8% | 1 |
| Jan 2026 | Electrolux | 1.5M | 11.2% | 2 |
| Jan 2026 | Bosch | 817K | 6.1% | 3 |
| Jan 2026 | LG | 522K | 3.9% | 4 |
| Jan 2026 | BISSELL | 443K | 3.3% | 5 |
| Jan 2026 | Hoover | 401K | 3% | 6 |
| Jan 2026 | Black and Decker | 220K | 1.6% | 7 |
| Jan 2026 | Miele | 138K | 1% | 8 |
| Feb 2026 | Dyson | 7.2M | 67.3% | 1 |
| Feb 2026 | Electrolux | 1.2M | 11.3% | 2 |
| Feb 2026 | Bosch | 685K | 6.4% | 3 |
| Feb 2026 | LG | 513K | 4.8% | 4 |
| Feb 2026 | BISSELL | 462K | 4.3% | 5 |
| Feb 2026 | Hoover | 328K | 3% | 6 |
| Feb 2026 | Black and Decker | 201K | 1.9% | 7 |
| Feb 2026 | Miele | 113K | 1% | 8 |
| Mar 2026 | Dyson | 7.2M | 63.8% | 1 |
| Mar 2026 | Electrolux | 1.5M | 13.3% | 2 |
| Mar 2026 | Bosch | 744K | 6.6% | 3 |
| Mar 2026 | LG | 613K | 5.5% | 4 |
| Mar 2026 | BISSELL | 521K | 4.6% | 5 |
| Mar 2026 | Hoover | 334K | 3% | 6 |
| Mar 2026 | Black and Decker | 220K | 2% | 7 |
| Mar 2026 | Miele | 138K | 1.2% | 8 |
| Apr 2026 | Dyson | 6.7M | 64.1% | 1 |
| Apr 2026 | Electrolux | 1.5M | 14.3% | 2 |
| Apr 2026 | Bosch | 736K | 7% | 3 |
| Apr 2026 | BISSELL | 443K | 4.2% | 4 |
| Apr 2026 | LG | 431K | 4.1% | 5 |
| Apr 2026 | Hoover | 334K | 3.2% | 6 |
| Apr 2026 | Black and Decker | 220K | 2.1% | 7 |
| Apr 2026 | Miele | 113K | 1.1% | 8 |
| May 2026 | Dyson | 6.8M | 64.2% | 1 |
| May 2026 | Electrolux | 1.5M | 14.3% | 2 |
| May 2026 | Bosch | 723K | 6.9% | 3 |
| May 2026 | LG | 431K | 4.1% | 4 |
| May 2026 | BISSELL | 388K | 3.7% | 5 |
| May 2026 | Hoover | 334K | 3.2% | 6 |
| May 2026 | Black and Decker | 270K | 2.6% | 7 |
| May 2026 | Miele | 113K | 1.1% | 8 |
| Jun 2026 | Dyson | 6.7M | 64.8% | 1 |
| Jun 2026 | Electrolux | 1.5M | 14.4% | 2 |
| Jun 2026 | Bosch | 718K | 6.9% | 3 |
| Jun 2026 | LG | 431K | 4.1% | 4 |
| Jun 2026 | BISSELL | 371K | 3.6% | 5 |
| Jun 2026 | Hoover | 279K | 2.7% | 6 |
| Jun 2026 | Black and Decker | 245K | 2.4% | 7 |
| Jun 2026 | Miele | 113K | 1.1% | 8 |
| Jul 2026 | Dyson | 6M | 64.1% | 1 |
| Jul 2026 | Electrolux | 1.2M | 13% | 2 |
| Jul 2026 | Bosch | 717K | 7.7% | 3 |
| Jul 2026 | LG | 431K | 4.6% | 4 |
| Jul 2026 | BISSELL | 371K | 4% | 5 |
| Jul 2026 | Hoover | 287K | 3.1% | 6 |
| Jul 2026 | Black and Decker | 220K | 2.3% | 7 |
| Jul 2026 | Miele | 112K | 1.2% | 8 |
| Aug 2026 | Dyson | 7.4M | 65% | 1 |
| Aug 2026 | Electrolux | 1.5M | 13.2% | 2 |
| Aug 2026 | Bosch | 764K | 6.7% | 3 |
| Aug 2026 | LG | 513K | 4.5% | 4 |
| Aug 2026 | BISSELL | 504K | 4.4% | 5 |
| Aug 2026 | Hoover | 342K | 3% | 6 |
| Aug 2026 | Black and Decker | 220K | 1.9% | 7 |
| Aug 2026 | Miele | 138K | 1.2% | 8 |
| Sep 2026 | Dyson | 8.1M | 68% | 1 |
| Sep 2026 | Electrolux | 1.5M | 12.5% | 2 |
| Sep 2026 | Bosch | 677K | 5.7% | 3 |
| Sep 2026 | BISSELL | 551K | 4.6% | 4 |
| Sep 2026 | LG | 427K | 3.6% | 5 |
| Sep 2026 | Hoover | 342K | 2.9% | 6 |
| Sep 2026 | Black and Decker | 220K | 1.8% | 7 |
| Sep 2026 | Miele | 113K | 0.94% | 8 |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure.
- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Bosch**: Measured on the search terms “bosch air blower”, “bosch air nailer”, “bosch alarm panel”, “bosch bag”, “bosch belt sander”, “bosch bench grinder”, “bosch bench saw”, “bosch biscuit joiner”, “bosch borescope”, “bosch breaker hammer”, “bosch brush cutter”, “bosch caulking gun”, “bosch chasing machine”, “bosch chipping hammer”, “bosch chuck key”, “bosch compound miter saw”, “bosch cordless angle grinder”, “bosch cordless sawzall”, “bosch cordless screwdriver”, “bosch demolition hammer”, “bosch dishwasher”, “bosch drill bits”, “bosch dust extractor”, “bosch flame detector”, “bosch forstner bit”, “bosch freestanding oven”, “bosch fridge”, “bosch fridge freezer”, “bosch green laser”, “bosch grinder blades”, “bosch grinding disc”, “bosch hacksaw frame”, “bosch hand blender”, “bosch hand sander”, “bosch heat gun”, “bosch hole saw”, “bosch hot water”, “bosch hover mower”, “bosch impact wrench”, “bosch induction hob”, “bosch infrared thermometer”, “bosch inspection camera”, “bosch integrated dishwasher”, “bosch iron”, “bosch laser distance meter”, “bosch laser level”, “bosch laser plumb bob”, “bosch masonry bits”, “bosch mitre saw”, “bosch needle gun”, “bosch orbital sander”, “bosch oven”, “bosch pasta attachment”, “bosch pavement breaker”, “bosch power”, “bosch power planer”, “bosch range hood”, “bosch reciprocating saw”, “bosch roto hammer”, “bosch router bit”, “bosch router collet”, “bosch router table”, “bosch routers”, “bosch saw blade”, “bosch saw stand”, “bosch sds max”, “bosch slimline dishwasher”, “bosch spade bits”, “bosch stand mixer”, “bosch steam iron”, “bosch stud finder”, “bosch table saw”, “bosch thermal camera”, “bosch under counter freezer”, “bosch undercounter fridge”, “bosch wall chaser machine”, “bosch washer”, “bosch washing machine” and “bosch wood chipper”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **Electrolux**: Measured on the search term “electrolux”.
- **Hoover**: Measured on the search terms “hoover” and “hoover carpet cleaner”, summed into one figure.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Miele**: Measured on the search terms “miele com”, “miele vacuum” and “vacuum miele”, summed into one figure.

- [BISSELL](/demand/global-en/brands/bissell)
- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [Bosch](/demand/global-en/brands/bosch)
- [Dyson](/demand/global-en/brands/dyson)
- [Electrolux](/demand/global-en/brands/electrolux)
- [Hoover](/demand/global-en/brands/hoover)
- [LG](/demand/global-en/brands/lg)
- [Miele](/demand/global-en/brands/miele)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stick vacuum brands worldwide?

In September 2026, Dyson was the most searched among stick vacuum brands worldwide, with an estimated 8.1M branded searches and 68% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stick vacuum brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stick-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stick-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.